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Data And Analytics

Data analytics (DA) involves analyzing data sets to identify trends and patterns. DA is a critical business function, providing insights into organizational practices. Decision-makers can use this information to increase sales, improve their customer experience, attract investments, scale, and facilitate other growth opportunities.

What Small and Midsize Businesses Need to Know About Data And Analytics

As SMBs handle an ever-growing amount of data, DA tools can help them draw conclusions and make smarter decisions. For example, an SMB might use DA to generate customer insights and use this data to enhance sales and marketing campaigns. Other SMBs might analyze data to identify and implement cost savings throughout their organization. SMBs typically use software and applications to facilitate DA, such as business intelligence (BI) tools.

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