Reputation management is the practice of monitoring and influencing public perception about an organization or its products. Reputation management involves many techniques, such as search engine optimization (SEO), social media marketing, or crisis communication strategies, to ensure that people find positive information when they look up a company online.
What Small and Midsize Businesses Need to Know About Reputation Management
By managing how people see a brand on social media platforms, reputation management can help protect businesses from negative press coverage or criticism. This type of reputation management can happen through social media engagement and content creation such as blog posts, videos, press releases, etc. Reputation managers can often turn the conversation around and make it more positive when they engage with people who have commented on or shared negative content about a company.