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What Is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Sup

Who Uses Shopify?

Small to mid-size on standard plans and Enterprise companies on Shopify Plus.

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Reviews of Shopify

Average score

Overall
4.5
Ease of Use
4.5
Customer Service
4.4
Features
4.4
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Arlene
Arlene
From Printify to Shopify in Canada
Verified LinkedIn User
Apparel & Fashion, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Shopify At A Glance

5.0 2 weeks ago New

Comments: Overall its a very significant and user friendly e-commerce platform, in spite of its cost and other limitations.

Pros:

I like Shopify as it allows easy setting up of an online store . There is great customer support through out the entire experience. It is very user friendly and straight forward there is however some technicalities when stocking or finding products for the shop .That's my personal view anyway . once the step by step procedure is correctly followed ,the store can be launched in no time. The features available with Shopify are inclusive of payment processing ,inventory management , how you ship , as well as tools for marketing. They also provide on going customer support.

Cons:

I find Shopify to be very costly especially as a beginner , as there is a monthly subscription fee even before you sell an item . This in particular as led me to temporarily close my Shopify store ,as it has proven to be quite difficult to sell my first item.

Claudia
CEO Founder in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great for e-Commerce but requires some technical skills to customize

4.0 last month New

Comments: Shopify is a mixed experience for me. I love the idea of it, but for the average person, it's not user-friendly when it comes to design. There are a lot of little tweaks that need to happen and it's hard to know how or where to tweak! Otherwise, I think it's a solid platform for e-commerce.

Pros:

I like that it's main focus is e-commerce and it has a lot of options available to customize it.

Cons:

Customizing it can be difficult. It doesn't behave like other website builders and can be finicky when I want to tweak something. It seems like in order to do exactly what I want to do, I have to buy a bunch of add-on apps. This makes the cost add up.

Karla
Vice President in US
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Shopify not user friendly

2.0 2 weeks ago New

Comments: I did not like Shopify because it took to much time to build a professional looking website. I spent days trying to format and still was not able to finish the site eventually I became frustrated and closed the act.

Pros:

Shopify has low cost $1 to start a website. It allows the customer time to plan and build the website before they are charged the full payment.

Cons:

Shopify was not easy to understand especially building collections and adding products to the website

Kyle
Operator in US
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

Simple and Easy to Use

5.0 4 months ago

Comments: I have used Shopify since 2019 and it is better than Woocommerce built on Word Press for me because I don't have to code a lot

Pros:

It is easy to set up and use. It makes starting an ecommerce store possible for someone like me that doesn't having website development and coding skills. It has a payment processor, good basic themes and integrates well with social media, shipping software and other softwares.

Cons:

I don't like that you need a lot of apps to add things like multiple images to each variation. That should be built in like it is on eBay and Amazon's platforms.

Eva
Founder in Estonia
Apparel & Fashion, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A powerful and user-friendly solution with a price tag to match

5.0 last month New

Comments: Apart from the price, it was everything I expected and more.

Pros:

The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel.

Cons:

It is pricy, especially for a small starting store with virtually no sales yet. The option to "park" the website for a period of time when things are slow is helpful, however, it is a considerable expense for a starting business.