What Is ActiveCampaign?

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.

Who Uses ActiveCampaign?

ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.

Where can ActiveCampaign be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • ActiveCampaign
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, Denmark and 14 others

Languages

Chinese, Danish, Dutch, English, Finnish and 7 others

About the vendor

  • ActiveCampaign
  • Founded in 2003
  • Phone Support
  • Chat

Countries available

Australia, Belgium, Canada, China, Denmark and 14 others

Languages

Chinese, Danish, Dutch, English, Finnish and 7 others

ActiveCampaign videos and images

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Features of ActiveCampaign

  • AB Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM Software
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Client Management
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Database
  • Customizable Fields
  • Data Import/Export
  • Drip Campaigns
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Tracking Software
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Performance Metrics
  • ROI Tracking
  • Reporting/Analytics
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software

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Reviews of ActiveCampaign

Average score

Overall
4.6 (1,680)
Ease of Use
4.3 (1,680)
Customer Service
4.5 (1,680)
Features
4.5 (1,680)
Value for Money
4.4 (1,680)

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elizabeth H.
Elizabeth H.
Owner/Founder in US
Verified LinkedIn User
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Has all the bells and whistles

5.0 last month New

Pros:

Active Campaign integrates with everything making it super easy to pick up new apps knowing I don't need to use a go-between. It has everything I need, email marketing, campaigns, automation, and great analytics. It's easy to look up my contacts and see their journey. There's lots of detail and I appreciate that. Customer Care is great. I've used a lot of different systems and Active Campaign has a lot of bang for your buck.

Cons:

It can be confusing especially when making if/then funnels, the terminology isn't intuitive. And it can be glitchy sometimes. Other than that, it works. It can be expensive, but if you want to scale then you need a good email/contact management app, and this fits the bill.

Alex K.
CEO in Portugal
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Our company depend on this software

5.0 2 weeks ago New

Comments: I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pros:

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Cons:

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Jason M.
Chief Revenue Officer in US
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

Automation Broken & Engineers Won't Fix

2.0 4 weeks ago New

Comments: Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.

Pros:

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

Cons:

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

Verified Reviewer
Director in Spain
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Active Campaign: Very good CRM on a budget

5.0 4 months ago

Comments: I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.

Pros:

AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.

Cons:

The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

Erin E.
Owner in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Active Campaign

5.0 2 months ago New

Comments: I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.

Pros:

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

Cons:

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.