18 years helping Israeli businesses
choose better software

What Is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

Learn more and start your free trial at ActiveCampaign.com.

Who Uses ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

ActiveCampaign Software - ActiveCampaign automations
ActiveCampaign Software - ActiveCampaign contact details
ActiveCampaign Software - ActiveCampaign qualified leads
ActiveCampaign Software - ActiveCampaign segment builder
ActiveCampaign Software - ActiveCampaign create an automation modal

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Reviews of ActiveCampaign

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.4
Features
4.5
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Argyris
Argyris
Founder in Malta
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great value for money

4.0 last year

Comments: It's a great product, and their support is great.

Pros:

It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.

Cons:

The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.

Lara
Coach in Germany
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Happy since a couple of years

4.0 4 months ago

Pros:

Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.

Cons:

It seemed to me that the automation functionalities in my plan were reduced.

Cris
Functional Fitness Coach in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

AC is a green light

5.0 3 weeks ago New

Comments: Brilliant and would recommend to anyone who wants to scale their email marketing

Pros:

It has everything you need to manage all of your email marketing

Cons:

Sometimes it was difficult to load if internet speeds weren’t 100%

Francesco
Partner in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Used to be best in class: now they're somewhat lagging behind

3.0 last year

Comments: WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.

Pros:

The automation management system is really one of the best on the market. As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Cons:

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

Javier
Marketing Manager in Peru
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Affordable and complete CRM software.

5.0 4 months ago

Comments: Been using it for several years and I'm very satisfied by the software.

Pros:

It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

Cons:

The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

Mirko
Sales Trainer and Business Mentor in Germany
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

I like this Tool

4.0 4 months ago

Comments: I am very satisfied with the ActiveCampaign campaign and can recommend it.

Pros:

The possibility with the automations and the many integrations

Cons:

Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly

Chris
CEO in Germany
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Helped me a lot with my email marketing

4.0 3 months ago

Pros:

It is very easy to understand and use; thats great

Cons:

The fact that prices have risen so sharply in some cases

Laura
Admin in Canada
Construction Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Ease of Use

4.0 3 months ago

Comments: Was easy to implement and integration through Wordpress was easy

Pros:

I liked the fact I could download my campaigns as a pdf

Cons:

There was limited support on the basic plan

Michael
CEO in Italy
Consumer Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Thanks for helping my business ;-)

5.0 2 months ago

Pros:

great overview, easy to use, possibility to review the reports of the campaigns

Cons:

translation is not always the best (englisch to german)

Sarah
Health Coach in Germany
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

My experience with AC

5.0 last month New

Comments: Overall fast to handle, without having had any experience in that field.

Pros:

It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails

Cons:

sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting

Josh
Creative Director in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

ActiveCampaign Leads the Way in Email Automation

5.0 10 months ago

Comments: Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.

Pros:

I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time.

Cons:

The pricing can be tough to justify for smaller startups with smaller email lists.

Noel
CEO in Switzerland
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

ActiveCampaing is the best tool for marketing an customer management!

5.0 last year

Comments: From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.

Pros:

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

Cons:

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

Rhea
Internal Sales Executive in UK
Utilities, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign.

5.0 5 months ago

Comments: ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns.

Pros:

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

Cons:

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

Zandalee
Senior Analyst Programmer in Australia
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

What I Experience with ActiveCampaign

5.0 5 months ago

Comments: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.

Pros:

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Cons:

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Christina
Christina
Area Director of Sales in US
Verified LinkedIn User
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign has upped our game in marketing.

5.0 8 months ago

Comments: We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.

Pros:

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Cons:

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Christoph
Account Manager in Austria
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Active Campaign outperforms the competition

5.0 3 months ago

Comments: The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable.

Pros:

I have a lot of software functions bundled in one place in ACC.

Cons:

Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

Marne
Marne
Design Consultant in US
Verified LinkedIn User
Furniture, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is a top-notch tool for running automated market campaigns.

5.0 12 months ago

Comments: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.

Pros:

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

Cons:

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

Angeline D
Angeline D
Customer Service Representative in Philippines
Verified LinkedIn User
Insurance Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Getting more successful at marketing campaigns thanks to ActiveCampaign.

5.0 last year

Comments: ActiveCampaign allows us to engage and interact more effectively with potential leads which see us increase the rate of deals that we make from our marketing campaigns.

Pros:

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Cons:

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Joseph
Information Technology Specialist in US
Construction Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Nganga Views on ActiveCampaign

5.0 9 months ago

Pros:

Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.

Cons:

At the moment I do not experience any drawback on AC.

Ngechu
Full-stack Developer in UK
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Activating Email Marketing for 24/7 with ActiveCampaign

5.0 6 months ago

Pros:

ActiveCampaign enables me to create, customize and send high volume outbound marketing emails. It has a robust backend integration capability compared to alternatives.

Cons:

ActiveCampaign suits all my needs and I do not find any hectic feature to use.

Sheikh
Business Development Manager in US
Real Estate, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

ActiveCampaign Is Simple to Manage and Dependable

5.0 7 months ago

Pros:

I love the consistency and reliability of ActiveCampaign. ActiveCampaign is fast, dependable and accurate to use.

Cons:

ActiveCampaign is so impressive. No dislikes about ActiveCampaign.

Rachel
Digital Campaign Executive in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign Review

5.0 3 months ago

Comments: Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.

Pros:

What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.

Cons:

Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.

Pius
Marketing Director in US
Media Production, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Elaborate Contact and Marketing Solution

5.0 10 months ago

Pros:

ActiveCampaign makes every communications effective, and this acts as the primary form of marketing.

Cons:

ActiveCampaign is inclusive in making communication straightforward.

Lydia
Lydia
Blow Mold Operator in Kenya
Verified LinkedIn User
Plastics, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is a resourceful tool for turning marketing ideas into reality.

5.0 last year

Comments: ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allows to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers.

Pros:

ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.

Cons:

Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.

Billy
Operations in UK
Law Practice, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

ActiveCampaign - in depth marketing software

4.0 3 months ago

Comments: An in-depth marketing and automation software that improves your email marketing through data and automation.

Pros:

Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for -The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails -Activecampaign seem to keep releasing new promising features, which is great to see -The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent

Cons:

1. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent 2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK