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ActiveCampaign
What Is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
Learn more and start your free trial at ActiveCampaign.com.
Who Uses ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.
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ActiveCampaign
Reviews of ActiveCampaign

Alternatives Considered:
Great value for money
Comments: It's a great product, and their support is great.
Pros:
It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.
Cons:
The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.
Happy since a couple of years
Pros:
Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.
Cons:
It seemed to me that the automation functionalities in my plan were reduced.
AC is a green light
Comments: Brilliant and would recommend to anyone who wants to scale their email marketing
Pros:
It has everything you need to manage all of your email marketing
Cons:
Sometimes it was difficult to load if internet speeds weren’t 100%
Alternatives Considered:
Used to be best in class: now they're somewhat lagging behind
Comments:
WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.
Pros:
The automation management system is really one of the best on the market. As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.
Cons:
Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere
Alternatives Considered:
Affordable and complete CRM software.
Comments: Been using it for several years and I'm very satisfied by the software.
Pros:
It's a complete CRM Software at an affordable price point that easily competes with Hubspot.
Cons:
The lists feature could use some tweaks to be more versatile and edit criteria on the fly.
I like this Tool
Comments: I am very satisfied with the ActiveCampaign campaign and can recommend it.
Pros:
The possibility with the automations and the many integrations
Cons:
Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly
Alternatives Considered:
Helped me a lot with my email marketing
Pros:
It is very easy to understand and use; thats great
Cons:
The fact that prices have risen so sharply in some cases
Ease of Use
Comments: Was easy to implement and integration through Wordpress was easy
Pros:
I liked the fact I could download my campaigns as a pdf
Cons:
There was limited support on the basic plan
Thanks for helping my business ;-)
Pros:
great overview, easy to use, possibility to review the reports of the campaigns
Cons:
translation is not always the best (englisch to german)
My experience with AC
Comments: Overall fast to handle, without having had any experience in that field.
Pros:
It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails
Cons:
sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting
Alternatives Considered:
ActiveCampaign Leads the Way in Email Automation
Comments: Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.
Pros:
I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time.
Cons:
The pricing can be tough to justify for smaller startups with smaller email lists.
Alternatives Considered:
ActiveCampaing is the best tool for marketing an customer management!
Comments: From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.
Pros:
ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.
Cons:
Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.
Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign.
Comments: ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns.
Pros:
ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.
Cons:
It has been all smooth with ActiveCampaign and we have not had any issues to complain about.
What I Experience with ActiveCampaign
Comments: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.
Pros:
ActiveCampaign offers capabilities which allows me to automate marketing in real-time.
Cons:
Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

ActiveCampaign has upped our game in marketing.
Comments: We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.
Pros:
It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.
Cons:
To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.
Active Campaign outperforms the competition
Comments: The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable.
Pros:
I have a lot of software functions bundled in one place in ACC.
Cons:
Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

ActiveCampaign is a top-notch tool for running automated market campaigns.
Comments: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.
Pros:
ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.
Cons:
ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

Getting more successful at marketing campaigns thanks to ActiveCampaign.
Comments: ActiveCampaign allows us to engage and interact more effectively with potential leads which see us increase the rate of deals that we make from our marketing campaigns.
Pros:
What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.
Cons:
There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.
Nganga Views on ActiveCampaign
Pros:
Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.
Cons:
At the moment I do not experience any drawback on AC.
Activating Email Marketing for 24/7 with ActiveCampaign
Pros:
ActiveCampaign enables me to create, customize and send high volume outbound marketing emails. It has a robust backend integration capability compared to alternatives.
Cons:
ActiveCampaign suits all my needs and I do not find any hectic feature to use.
ActiveCampaign Is Simple to Manage and Dependable
Pros:
I love the consistency and reliability of ActiveCampaign. ActiveCampaign is fast, dependable and accurate to use.
Cons:
ActiveCampaign is so impressive. No dislikes about ActiveCampaign.
ActiveCampaign Review
Comments: Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.
Pros:
What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.
Cons:
Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.
Elaborate Contact and Marketing Solution
Pros:
ActiveCampaign makes every communications effective, and this acts as the primary form of marketing.
Cons:
ActiveCampaign is inclusive in making communication straightforward.

ActiveCampaign is a resourceful tool for turning marketing ideas into reality.
Comments: ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allows to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers.
Pros:
ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.
Cons:
Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.
ActiveCampaign - in depth marketing software
Comments: An in-depth marketing and automation software that improves your email marketing through data and automation.
Pros:
Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for -The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails -Activecampaign seem to keep releasing new promising features, which is great to see -The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent
Cons:
1. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent 2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK