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What Is Salesforce Marketing Cloud?

Meet Salesforce Social Studio. Listen, engage, and publish using a powerful all-in-one social media marketing and management suite and connect enriched social data to your marketing with sales and service. Analyze conversations from nearly any source to see what your industry and fans are saying. Respond to social posts, manage your community, and provide customer support. Create and approve content for multiple social networks and accounts from desktop or mobile.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Where can Salesforce Marketing Cloud be deployed?

Cloud-based
On-premise

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud pricing

Starting Price:

US$1,250.00/month
  • No free trial
  • No free version

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$1,250.00/month.

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud videos and images

Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud Software - 4

Features of Salesforce Marketing Cloud

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management Software
  • CAN-SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management Software
  • Collaboration Tools
  • Competitive Analysis
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualization Software
  • Document Management Software
  • Document Storage
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Management Software
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Full Text Search
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Loyalty Program
  • Marketing Automation Software
  • Marketing Management
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • SEO Management
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Subscriber Management
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Version Control
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management Software

Salesforce Marketing Cloud Alternatives

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive
Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
Responsys Campaign Management from Oracle delivers cross-channel marketing personalization capabilities in a software platform.
Mautic is an open-source marketing automation tool that allows businesses to improve their lead management & campaign performance.
Talisma CRM is leading Customer Relationship Management Software made for Enterprises.
Integrated marketing and web analytics solution that helps brands manage content, track customer journeys and gain insights.
Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS).
Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

Reviews of Salesforce Marketing Cloud

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 last month New

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Karthik
AVP Digital Marketing in India
E-Learning, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Integrated Marketing Solution

5.0 2 months ago

Pros:

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons:

CMS and In-built Email functionalities are not great

Alternatives Considered: Marketo Sales Connect

Reasons for Choosing Salesforce Marketing Cloud: Integration with ABM platform and poor reporting functions of Zoho

Switched From: Zoho CRM and Zoho Campaigns

Sandra
Marketing Consultant in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Expensive and cumbersome with little support

1.0 4 years ago

Comments: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Kayla
CRM Marketing Specialist in US
Higher Education Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Marketing Cloud is Superior

5.0 3 months ago

Pros:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons:

Not one con, I love using it and train others how to use it!

Elli
Customer Marketing Manager in UK
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Essential for our marketing efforts.

5.0 4 weeks ago New

Pros:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.