Salesforce Marketing Cloud

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

What Is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Salesforce Marketing Cloud Details

Salesforce

http://www.salesforce.com/marketing-cloud/overview

Founded 2000

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
Salesforce Marketing Cloud video
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Salesforce Marketing Cloud pricing overview

Salesforce Marketing Cloud does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Salesforce Marketing Cloud Features

  • Archiving & Retention
  • Canned Responses
  • Data Recovery
  • Email Monitoring
  • Queue Management
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting/Blacklisting

View full list of Email Management Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • Behavioral Analytics
  • Data Visualization
  • Demographic Data
  • Geocoding
  • Geofencing
  • Location Tracking
  • Predictive Analytics
  • Trade Area Analysis

View full list of Location Intelligence Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

View full list of Mobile Marketing Software

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Software

Salesforce Marketing Cloud Alternatives

More Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud Reviews

Showing 5 of 258 reviews

Overall
4.1/5
Ease of Use
3.6/5
Customer Service
3.7/5
Features
4.1/5
Value for Money
3.7/5
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing & Advertising, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/01/2019

"Powerful, but complex"

Pros: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

  • Reviewer Source 
  • Reviewed on 28/01/2019
Walter T.
Marketing Specialist
Higher Education, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 21/01/2020

"SFMC"

Comments: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

  • Reviewer Source 
  • Reviewed on 21/01/2020
Jennifer L.
CRM Analyst
Consumer Goods, 10,000+ Employees
Used the Software for: 6-12 months
  • Overall Rating
    1/5
  • Ease of Use
    1/5
  • Features & Functionality
    1/5
  • Customer Support
    3/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 22/09/2020

"Awful UX"

Comments: Nothing is easy to use. I miss the UX- intuitive ESPs I used to use.

Pros: I like nothing other than the fact that I now know how to use Salesforce Marketing Cloud, which apparently is a great accomplishment. I'd personally rather use ANY other ESP.

Cons: The UX is absolutely terrible. Can't make segments easily, everything is so unbearably slow. I cannot believe SFMC is so "talked about" in the industry. It's awful.

  • Reviewer Source 
  • Reviewed on 22/09/2020
Verified Reviewer
Product Management Director
Leisure, Travel & Tourism, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    2/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 31/07/2020

"Streer clear of Marketing Cloud if you're a small company"

Comments: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros: I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons: First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

  • Reviewer Source 
  • Reviewed on 31/07/2020
Verified Reviewer
Visual Designer
Insurance, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 05/09/2019

"Definitely a step up from MailChimp"

Pros: This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons: IT is sometimes hard to organize and sort files

  • Reviewer Source 
  • Reviewed on 05/09/2019