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Campaign Monitor by Marigold

Campaign Monitor by Marigold

What Is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.

Who Uses Campaign Monitor by Marigold?

Marketers and companies around the world trust Campaign Monitor by Marigold for simple and effective email marketing that delivers results.

Campaign Monitor by Marigold Software - Campaign Monitor by Marigold email editor
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold analytics
Campaign Monitor by Marigold Software - Campaign Monitor by Marigold customer segmentation

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Reviews of Campaign Monitor by Marigold

Average score

Overall
4.6
Ease of Use
4.5
Customer Service
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gina
Gina
Process Management Analyst in Germany
Verified LinkedIn User
Electrical/Electronic Manufacturing, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

A powerful but limited free version

5.0 11 months ago

Pros:

We are still using a free version and we plan to buy a license to increase the number of emails with customized templates according to the market, this is what I like the most and I think that after purchasing a license we will increase our reach.

Cons:

This is a free version with some limitations regarding the number of emails we can send, we plan to purchase a license to improve our marketing development.

Verified Reviewer
Verified LinkedIn User
Construction Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best Email Marketing Platform Available

5.0 3 years ago

Comments: Campaign Monitor allows us to create email marketing templates, manage our subscriber lists, and send out our email communications to our customers and also analyze their interest in our content.

Pros:

I have used many email marketing platforms and Campaign Monitor is above all the best and most functional. It is very easy to use and my emails look very professional.

Cons:

There isn't anything I dislike about Campaign Monitor. It's truly the most functional email marketing software available.

Zenia
Marketing in Canada
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Fine - but there are better options

3.0 last year

Pros:

To be fair, it's been a little while since I used it, but I don't remember it having any stand out features. It wasn't bad, but it didn't knock my socks off either. I liked the templates quite a bit. Very clean and modern.

Cons:

It's a little bland. It does it's job just fine, but I prefer options like MailChimp or Klaviyo.

Robert
Robert
Co-founder in Ecuador
Verified LinkedIn User
Wholesale, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Gets the Job Done

4.0 5 years ago

Comments: Overall I'd recommend Campaign Monitor, especially if you're in a rush.

Pros:

We enjoyed using Campaign Monitor after switching from MailChimp. We were able to get up and running, fast.

Cons:

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Abdul Hakim
Abdul Hakim
Assistant Marketing in Benin
Verified LinkedIn User
Business Supplies & Equipment, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Campaign Monitor review

4.0 2 years ago

Pros:

I am extremely thankful for the straightforward yet effective interface supplied by Campaign Monitor, through which we can conveniently set up custom campaigns and record performance metrics. Furthermore, the customer service provision, including the option for customized support plans, is incredibly beneficial and guarantees any difficulties can be fixed quickly.

Cons:

Nothing. Campaign Monitor is an excellent platform for creating and managing effective email campaigns.

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Campaign Monitor Review

5.0 last year

Pros:

It’s straightforward to set up with templates and manage email lists. The automation feature is key for us.

Cons:

The product somehow feels less intuitive than others I have used in the past.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A must have in the toolset of any marketeer

5.0 last year

Pros:

It is really easy to utilise, easy to setup your email (choosing from a list of high quality templates) select your recipients and send. It allows for ease of tracking and automation of emails, a must in the toolset of any marketeer.I have used this software for over 10 years and it has kept getting better and improving

Cons:

I have not encountered any issues while using the software, which I have used for over 10 years!

Thomas
COO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Campaign Monitor is simple and easy to use!

4.0 4 months ago

Comments: Overall, Campaign Monitor has been a great software for our marketing department to use. It has allowed us to have a more efficient lead nurturing process.

Pros:

Campaign Monitor is very easy to set up and run campaigns!

Cons:

The price point is a little high compared to other softwares but the usability makes up for it, I think.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Simple and easy to use marketing tool

5.0 2 years ago

Comments: Overall a simple and easy to use tool. It can be customized with many templates.

Pros:

There are many templates to choose from and they are simple to alter with our own brand's requirements (fonts, colors). Market automations, testing, analytics, integrations, and personalization are all characteristics that help corporate communications produce the greatest outcomes.

Cons:

It would be great if it had a freemium version

Rahul
CRM & Digital campaign manager in Spain
Hospital & Health Care, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Quality review of Campaign monitor

5.0 last year

Pros:

- Great functionality for A/B testing- pre designed templates to use, which is great benefits always- well managed user Interface- Marketing automation to drive campaigns

Cons:

- As usual most common issue out of Functionality is cost so get ready to pay with bunch of good functions.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Email Automation

4.0 2 years ago

Pros:

Campaign Monitor offers a user-friendly interface that makes it easy for users, even those with limited technical expertise, to create and manage email campaigns.

Cons:

While Campaign Monitor offers integrations with popular tools, the range of integrations may be more limited compared to other email marketing platforms.

Haroon
Haroon
Production Manager in Saudi Arabia
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best email automation tool for event

4.0 2 years ago

Pros:

The integration of sign-up forms allows campaign monitor to be a very flexible email management & automation tool helping with RSVP for events.

Cons:

The template builder can be improved. Importing designs was a bit of a hustle and editing with html didn't get the desired result

Sunitha
Sunitha
NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR in France
Verified LinkedIn User
Program Development, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Campaign Monitor

4.0 2 years ago

Comments: They have a wide range of features and the user interface is very intuitive and easy to use. The reporting features are also very useful and the customer service team is always available to offer assistance. I have also found their prices to be competitive and their customer service to be excellent.

Pros:

I'm really impressed with the features and functionality of Campaign Monitor. It's incredibly easy to use and offers a lot of flexibility. The drag-and-drop editor makes it simple to create great-looking emails and its ability to personalize each one with customer data allows me to send targeted messages.

Cons:

One of my least favorite aspects of Campaign Monitor is that it does not offer an integrated analytics platform. This means that users have to use third-party tools such as Google Analytics to track the performance of campaigns.

Airish
Business Development Associate in Philippines
Consumer Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Making the most out of Campaign Monitor Subscription

5.0 2 years ago

Comments: Overall, I am making the most out of my subscription. It is nice that it is reliable when sending multiple campaigns. I am sure that my promotion will not be put into spam and will be read by my subscribers. I hope that someday the one -time campaign plan will be less pricey.

Pros:

What I like the most about the software is that it can send campaigns to thousands of subscribers in just a few clicks and in just a few minutes. It also offers a wide variety of themes and templates that you can use for your promotions and campaigns.

Cons:

The software has a single time campaign plan but is very pricey. Not okay if your intent is to send just a one time campaign.

Christopher
Owner in US
Graphic Design Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Easy to get started with, robust enough to Grow with

5.0 2 years ago

Pros:

Gettin started with Campaign monitor is a lot easier than with many of their competitors

Cons:

Lack of a free trial. Several of my cleints would have preferred to use it for a mailing or 2 before commiting

Abhishek
Abhishek
Associate Consultant in India
Verified LinkedIn User
Market Research Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Decent email marketing tool, could use lots of improvement!

3.0 2 years ago

Comments: Overall, it’s a decent email marketing software for sending and tracking all your email campaigns.

Pros:

Simple to use, attractive templates with automation feature. Drag & drop feature makes it easy to add/attach images, videos, links, and other additional elements.

Cons:

Customer service is not what I expected. All communications happen over email only. Expect more from their technical support team. UI can also be improved.

Annie Guo
Annie Guo
Change Consultant in US
Verified LinkedIn User
Management Consulting, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Similar to other e-mail marketing platforms but not as pretty

4.0 3 years ago

Comments: Recently, our subscriber list grew to over 10,000 so we had to increase into the next payment plan. I believe the costs are reasonable as we use Campaing Monitor on more than 10 different projects for the company.

Pros:

Campaign Monitor is easy to use to create emails to send to a list of subscribers. What I like the most about the software is the ability to duplicate a previous email campaign so you don't have to recreate all of the content (e.g. you may have a monthly newsletter with the same banner/image or social media buttons). This option makes it easy to send out regular information without completely reformatting the content.

Cons:

Campaign Monitor is similar to other platforms such as MailChimp and Constant Contact, but I think it is not as aesethically pleasing or quirky with the language it uses. Some of its functions are more limited, such as formating boxes or resizing photos. Often you just have to work with the formatting you are given and can't expect it to have the best design.

Christina
Marketing And Advertising Manager in US
Mechanical or Industrial Engineering, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

"Campaign Monitor is perfect for our company"

5.0 3 years ago

Comments: We've been able to increase our email marketing and communication channels thanks to the support of Campaign Monitor. With inbound leads, we were able to conduct many campaigns at the same time without having to worry about keeping track of everything in spreadsheets.

Pros:

Campaign Monitor provides a wide range of advice on email design. That it takes so little time to get here and send out a message is wonderful. It's always there for you. This is a great tool for writing and distributing email newsletters, and it's simple to use. It works perfectly with Salesforce and provides you with the finest possible outcomes. So when it comes to making a choice, I always go with Pardot over it. Email automation campaigns may be set up in a matter of minutes.

Cons:

This program has nothing to complain about. In my opinion, alternative Pre-design templates that can be readily altered and that pique the curiosity of people should be made available. It's a fantastic tool. If there are any mistakes that can be quickly remedied, we will do so.

Christopher
Christopher
France
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

It just works !

5.0 8 years ago

Pros:

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :) I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive. Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons:

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Shilpa
Shilpa
Marketing Strategist in India
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A product well thought through

5.0 6 years ago

Comments: I have been using CampaignMonitor for almost 4 years now. I love the tool more than MailChimp and Constant Contact. I

Pros:

*Allows to send a test mail and check personalization using real examples from your contact list. *You can also set up email automation with the tool. *The HTML upload and rendering across devices is on point. Very well made product. * Does not force users to use bulky footers that promotes itself unlike Constant Contact

Cons:

I was billed extra and forced to use the plan I upgraded to for an entire month without being prompted that my list size had exceeded a certain number. While I understand it makes sense for your revenue it is not a very good customer experience.

janis
rewiever in Latvia
Broadcast Media, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Useful tool for monitoring campaigns in Magento 2

5.0 2 years ago

Comments: Good and reasonable tool to monitor traffic. When you get used to it, it is hard to live without it.

Pros:

The interface is easy and intuitive. There are all tools that are needed (and even more) to analyze and monitor our campaigns.

Cons:

We don't use all of the available tools that are there because of some difficulties to integrate them. For example e-mail marketing analytics we check separately. Maybe it is just because we don't use popular platforms for e-mail marketing (smaily) etc. but some tools are there that we find easier to use elsewhere.

Alicia
Business Owner in Canada
Luxury Goods & Jewelry, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Reliable Email Marketing Tool

4.0 2 years ago

Comments: Overall this is an easy-to-use campaign manager and has many tools that help you with automation. I think this is my favorite email marketing software available that I have tried.

Pros:

API is easy to interact with and set up. It integrates well with WordPress, google analytics, salesforce, and Unbounce which was helpful for what I needed. It has fairly good customer service as well which makes me feel confident using the service.

Cons:

There were some limitations and delays with the setup, which put me back a couple of days but now that it is set up it is easy to use.

Verified Reviewer
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great mid-level email marketing tool

4.0 6 years ago

Pros:

Very easy to set up triggers and actions. You can get going in Campaign Monitor very quickly. Setting up email sequences based on complex user activities is a breeze. The live reporting feature...with a globe pinpointing exactly where the recipients of your email are opening your email...is super cool and valuable from a geo-marketing point of view. Basic personalization and transactional capabilities are decent as well.

Cons:

The support was not the best. Hit and miss. Sometimes they answered questions/resolved issues in almost real-time...but other times it can take them up to 48 hours to get back to you.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Currently the best email service provider in the balance of powerful features and easy of use.

5.0 7 years ago

Pros:

I love the email builder. That's what did it for me. But I also like Worldview, it's amazing. I also really like the reports, they are so easy to navigate and give deeper insights than I saw with other ESPs.

Cons:

It's a little pricey compared to the alternatives, but I think it's worth it. One time I had a very bad issue which they apologized for and gave me a credit for, but it was really bad. Things happen, still a great company.

Heidi
Heidi
Customer Support in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Has everything you need, but not for beginners

5.0 6 years ago

Pros:

Campaign Monitor has every feature you need. If you want automated campaigns, a/b testing, api specific campaigns, it's got it all. It's got so much flexibility to fit whatever your use case is.

Cons:

It can be challenging to use. It's not as simple as other drag and drop platforms. To design a really great campaign, you really HAVE to know a little HTML.