Primary

Who Uses Primary?

Primary is used by Digital Product Managers, Digital Transformation Consultants, and founders of digital start-ups.

What Is Primary?

Untangle your digital plans, allow users and developers to work out together what jobs your app will do, and how it will do them. Only build what supports your business strategy. See the relative complexities and create realistic expectations. Iterate faster by testing ideas in an easy to understand model before committing to code. Free tier to get started.

Primary Details

ReqFire

https://www.primary.app

Founded 2017

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Compare Primary with similar products

Starting price

US$8.00/month
US$59.00/month
N/A
US$10.00/month

Free Version

Free Version Yes
Free Version No
Free Version Yes
Free Version Yes

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

Primary deployment and support

Deployment

  • Cloud, SaaS, Web-based

Primary Features

  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Attribution Modeling
  • Behavior Tracking
  • Behavioral Analytics
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
  • Engagement Tracking
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Predictive Analytics Software
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Single Sign On Software
  • Surveys & Feedback
  • Tagging
  • Templates
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Workflow Management Software

View full list of Customer Journey Mapping Tools Software

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Audit Trail
  • Bill of Material Analysis
  • Bills of Material
  • Calendar Management
  • Change Management Software
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Workflow
  • Cost Tracking
  • Customizable Fields
  • Data Import/Export
  • Data Visualization Software
  • Design Management
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • File Management
  • Ideation / Crowdsourcing
  • Lifecycle Management
  • Milestone Tracking
  • Monitoring
  • Planning Tools
  • Portfolio Management
  • Prioritization
  • Product Data Management Software
  • Production Tracking
  • Progress Tracking
  • Project Management Software
  • Project Planning Software
  • Project Workflow
  • Projections
  • Reporting & Statistics
  • Requirements Management Software
  • Role-Based Permissions
  • Status Tracking
  • Supplier Management
  • Task Management Software
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management Software

View full list of Product Lifecycle Management Software

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Calendar Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Customer Journey Mapping
  • Customizable Fields
  • Data Import/Export
  • Deadline Management
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Gantt/Timeline View
  • Idea Management Software
  • Milestone Tracking
  • Multiple Projects
  • NPS of Customers
  • Planning Tools
  • Prioritization
  • Product Lifecycle Management Software
  • Product Roadmapping
  • Progress Tracking
  • Project Management Software
  • Project Planning Software
  • Project Time Tracking
  • Project Tracking Software
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real-time Updates
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Requirements Management Software
  • Resource Management Software
  • Single Sign On Software
  • Status Tracking
  • Surveys & Feedback
  • Task Management Software
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • To-Do List
  • Workflow Management Software

View full list of Product Management Software

Primary Alternatives

More Primary alternatives

Primary Reviews

Read all reviews

Overall rating

4.2/5

Average score

Ease of Use 4.1
Customer Service Software 4.7
Features 4
Value for Money 4.4

Review software

Share your experiences with other software buyers.

Write a Review!
Lauren Z.
VP, Creative
Design, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 16/10/2020

"Helped us formalize and scale our testing"

Comments: Very positive!

Pros: Ease of use, features, documentation and annotation abilities

Cons: Nothing to really call out for this area

  • Reviewer Source 
  • Reviewed on 16/10/2020
Rebecca m. R.
Application Designer
Computer Software, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/10/2020

"Very good tool for sharing the process"

Pros: As a freelance application designer, I often work with small teams that don’t have much (any) experience with the UX process. Primary not only captures the user flows, it’s also a great tool for explaining the process to newbies.

Cons: Primary is opinionated. I honestly cannot decide whether that’s a good thing or not. It’s certainly better than trying to be all things to all people, but my opinion doesn’t always coincide wit’s that of the Primary designers.

  • Reviewer Source 
  • Reviewed on 08/10/2020
Garrett A.
Product Designer
Information Technology & Services, 501-1,000 Employees
Used the Software for: 1-5 months
  • Overall Rating
    3 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    4 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 08/10/2020

"Good Idea But Needs More Functionality"

Comments: I think it’s a great idea for a tool but it thus far under-developed.

Pros: I liked having a new way to visualize a user flow.

Cons: I was charged after already having attempted to cancel. I didn’t find that the app served my needs. It didn’t have the breadth of functionality I would have expected and just during my initial use I discovered several show-stopping bugs.

Vendor Response

by ReqFire on 12/10/2020

Hi Garrett, firstly apologies for the billing snafu. We did have some issues with subscriptions not cancelling correctly at one point. That's been solved and we are happy to refund any overcharging, just email me at [email protected] The app has grown considerably since you were a subscriber. We've added a journey mapping tool that integrates with our user flow maps. There's also a new presentation mode. Perhaps its time to revisit?

  • Reviewer Source 
  • Reviewed on 08/10/2020
Gianluca C.
Designer
Design, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    5 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 13/10/2020

"Love the product but there is room for improvement :)"

Comments: I love the concept and find primary extremely helpful during out handoff processes. The section Document is powerful (and I suggest to enhance it, also with easy-to-generate-and-read printable documents). However we as a team still have some issues when it comes to configuring it as some things are not easy to use / navigate as we would like, with the result that we think configuration takes more time than it should. Also sometimes we are forced to use other tools (InVision for presenting, Markdown editor / Office Word to create printable documentation) and spend one or two hours every handoff to explain how Primary works and can be navigated to others. We will continue to use it hoping these feedback can be taken into account in your roadmap :)

Pros: Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.

Cons: The value proposition (at least the one I perceived) is great. But the product still lacks some important features in my opinion.
- a full screen presentation mode, similar to InVision. The current presentation mode has great focus on the user and system actions. This is great in 2 cases: 1. sharing a project to a team that is already familiar with the interfaces 2. sharing a project with minimal interfaces with the goal to share a common understanding of the flows. But in many cases a navigable full screen view is better for presenting.
- releases cannot be edited to add/remove a flow. generally once created is not easy to understand what is inside a release and what is not, you need to go in presentation mode to understand that.
- it's not crystal clear how I should I use groups and how they relate to journeys (given that groups are not even visible in presentation mode)
- generally speaking navigation in the journeys and flows should be improved. small thing: we have very long flow names as we use User Stories. This is a problem in most cases are names are cut and we cannot recognize what flow we are selecting
- configuring flows should be easier. Examples: duplicating flows (also in bulk), reordering steps or branches, copying a step in a flow into another flow...

  • Reviewer Source 
  • Reviewed on 13/10/2020
Marco P.
Head of Design
Design, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 09/10/2020

"DOS Review"

Pros: The idea around the user-flow management

Cons: Password unprotected online docs & presentations

Vendor Response

by ReqFire on 12/10/2020

Hi Marco,
thanks for the review. Note that the presentation password update was released last week, we just haven't got around to sending the newsletter to let you know.

  • Reviewer Source 
  • Reviewed on 09/10/2020