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What Is Gravity Forms?

Gravity Forms is WordPress form creation software that provides a drag-and-drop builder for customizing online forms and workflows. Users can build forms to capture leads, collect payments, manage subscriptions, run surveys, and more. The software includes features like conditional logic, file uploads, and integrations with services such as Stripe and MailChimp. Gravity Forms offers transparent pricing for individuals and businesses. It provides Basic, Pro, and Elite license plans that include access to different add-ons.

Who Uses Gravity Forms?

Small to midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofit organizations, and enterprise companies.

Gravity Forms Software - 1
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Reviews of Gravity Forms

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.3
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
69%
4
26%
3
5%
Edward
Edward
App Integration Specialist in UK
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Super-flexible forms package for WordPress

5.0 last year

Pros:

Flexibility. The core features are extensive and there is a large selection of add-ons to cover most use cases / add extra functionality very cost-effectively. The quality of the code in the core plugin and official add-ons is really high, with actions/filters for everything. This provides a strong platform for any customisations required.

Cons:

It's frustrating that field types can't be changed, e.g. from tick boxes to radios (and vice versa). Instead you have to add a new field and remove the previous one.

Verified Reviewer
Verified LinkedIn User
Nonprofit Organization Management, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust Form Builder for the Majority of use cases

5.0 2 weeks ago New

Comments: Positive no complaints allows me to create robust solutions for most form builder use cases.

Pros:

Easy to use, Flexible and customisable for multiple Web Projects

Cons:

Overall have no issues with it however i would not say we are advanced users

Geoffrey
Digital Marketing Specialist in US
Building Materials, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Gravity Forms - Not bad, but look before committing

3.0 last year

Comments: Overall experience is good. We've used it for 6+ years, but it is not the be all and end all of forms programs, at least not for us.

Pros:

Integrated well into our Word Press site. For the most part did the job we need it to, but maybe not as "sexy" or intuitive as other programs.

Cons:

Doesn't seem as robust or intuitive as other form programs, even some that are free to use.

John
Marketing and System Support Manager in UK
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Gravity Forms A+ Highly Recommended

5.0 2 months ago New

Comments: overall experience is very good used it to implement various forms into woo commerce, from simple contact forms to sample request forms. a lot of flexibility across the board.

Pros:

Easy interface for setup, easy implementation of google recatcha, highly customisable

Cons:

very rarely you can get java script conflicts but these are very rare.

Tony
Digital Marketing Consultant in US
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best for advanced WordPress developers

5.0 10 months ago

Comments: Gravity Forms is great for professional WordPress developers looking to create advanced forms for clients. The plugin pricing is very reasonable for using on multiple sites and the support has been great.

Pros:

Gravity Forms has tons of customization options, hooks, and filters for advanced developers. I've done some really advanced things with the forms like complicated third party integrations using custom APIs. I use Gravity Forms because I know it will be able to handle anything I need. It is equally great for creating simple contact forms.

Cons:

I can't think of any complaints about this plugin.

Ali
Founder in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

GF works for simple to intermediate type of data submissions

4.0 last year

Pros:

I like the platform, the new overall design looks pretty solid and straightforward. It's easy to duplicate forms, etc. I do like that they're trying to bring more details to users to choose for each part of the form creation process.

Cons:

The design of the platform itself still needs to be seamless, there are too many parts that we have to go and it's not easy to just work with Gravity Forms in any platform. There is no design out of the box, you have to know CSS or buy another plugin to use it and develop it.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Unparalleled form management system

5.0 last year

Pros:

Gravity Forms is the ultimate form management system. It allows to easily create forms, add fields, add conditions for those fields and display it easily on your website. In addition, it has a huge list of integrations that allows us to very quickly and cost effectively integrate the forms with different systems. The data capture element is fantastic and helps organise our lead database easily.

Cons:

Some features like third party integrations may require a bit more technical knowledge, but that's to be expected with such complex functionalities. The fact that it offers it and makes it easy to do is impressive.

Bradley
Marketing Director in Canada
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Flexible and customizable solution for WordPress lead capture.

5.0 10 months ago

Comments: Support is fairly responsive. Good lead capture product overall.

Pros:

Flexibility and integration with WordPress was easy and straightforward. Lead data capture (partial and full) is simple and intuitive.

Cons:

Limited logic and features for customization. Had to employ third-party add-ons at an additional expense.

Amanda
Admin, Support, developer and more in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Solid form app with a few minor limitations

4.0 9 months ago

Comments: Overall, we've been using it for 10 or so years now and have mostly been happy with it.

Pros:

Having all of the forms easily accessible in one spot on the site is very ideal and probably the best feature. Very easy to use with the Divi Theme

Cons:

You have to use CSS in most cases to customize the designs. The email it sends to people with the results aren't great but it's adequate. Can be difficult to integrate with Zapier apps

Svetlana
Executive Director in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

User Friendly Forms for website

5.0 7 months ago

Comments: Overall, the experience has been great. The product has been a simple fix for collecting information that we need in our daily work.

Pros:

Gravity Forms is easy to set up and use. Data can easily be downloaded in CSV format, which makes it easy to transfer to other databases.

Cons:

Updating the form periodically is my least favorite part of the product.

Albert
Developer in Canada
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent form builder with lots of automations, customizations, and templates

5.0 11 months ago

Pros:

This is an excellent form builder for WordPress. It has a great YouTube channel, knowledge base, support team, and documentation. It comes with a lot of templates and is highly customizable. With the right setup, you can automate most or all of your workflows.

Cons:

The free version of this software comes with very little features. You must upgrade to Pro License for average users or Elite License for power users.

Eldar
Media Editor And Manager in Israel
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Gravity Forms is reliable forms creator for your WP website

4.0 last year

Pros:

Very nice and clean drag-and-drop forms creator with all the elements you need. it can be used for contact forms, for registered users there is an option to create for them a form to change their details like password, name, and more. there is an option to add Captcha to reduce spam messages.

Cons:

Its not integrated with Elementor, its not possible to edit it with Elementor and I have to add the forms using shortcodes, it's not very bad but it can be better if it will integrate with Elementor.

Prem
Freelancer in India
Information Technology & Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Form without coding skill for automated lead collection

5.0 2 years ago

Pros:

Features and option are so vast that you can create any type of form you want. It has an advantage of automations also.

Cons:

Some features are only available in paid subscriptions

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Can't Do WordPress Without It

5.0 3 years ago

Comments: Unless we're embedding a native MAP/CRM form, there's no reason to use anything else in WordPress.

Pros:

Gravity Forms is by far our favorite WordPress forms engine. It's ubiquitous, easy to style and easy to integrate.

Cons:

Gravity Forms does require styling to offer a best-in-class user experience. Fortunately, this is easy for anyone with CSS knowledge. Out of the box integrations can be a bit weak, but Zapier powers just about anything.

Patrik
Director of Organic Marketing in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Better than Contact Form 7

5.0 2 years ago

Pros:

We used to use Contact Form 7 for a long time and then made the switch over to Gravity Forms and we couldn't be happier. It’s a flexible, customizable and passes the data the right way for our own and our client's needs.

Cons:

Occasionally it has a problem or two connecting to crms but that's rare

Sally
Driector in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Gravity Forms - a great web tool

4.0 3 years ago

Comments: Overall Gravity Forms is a great tool that can be used for so many things. Every two weeks I create a new form for events, polls, payments, sign-ups and so much more. Definitely a must for website design. You don't have to be a coder to use this product!

Pros:

Gravity Forms is a great plug-in. I love the drag and drop features and the new upgrades. It also integrated with my payments portals easily.

Cons:

There is no real-time help and the documentation is not clear at times. The videos are helpful. Also, it was not obvious how to integrate it into my site at first but when I figured it out it has been great.

Karen
Owner in US
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Gravity Forms Opens Up A World of Possiblilities

5.0 3 years ago

Pros:

Gravity Forms is a simple to use form that allows you to perform difficult tasks. I like that when someone submits a form you can, through the use of conditional logic, trigger a notification which may be sent to a specific user requesting them to perform a specific action. (Seem complicated? It is not.)

Cons:

Unless you are very good at code not every thing you want to do can be done without purchasing another piece of software, Gravity Wiz. I still love it because you can do so much with the basic Gravity Forms software.

JASON
Web/Graphic Designer in US
Graphic Design Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy for my clients to use

5.0 4 years ago

Comments: I build a lot of websites for churches and they always ask for the ability to create forms for events or prayer requests. I love that I can confidently say yes. When showing them how easy it is to create a form and gather information I always get the "oohs and aahs" . It's just super easy to use. Over the years it has gotten so much better and less clunky.

Pros:

I love the drag and drop option for creating forms. Showing it off to clients always gets the "wow factor".

Cons:

CSS can be clunky when it comes to. quick fix or implementation. I find that once I have injected Gravity Forms into my design I'll get transparent field backgrounds that I will need to fix in the CSS.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Hard to remember using forms before Gravity Forms

5.0 3 years ago

Comments: Overall, Gravity Forms is the only form software you should use on your Wordpress sites. After using it for the short time we have, we've completely forgotten all the struggles we had with previous forms because of how top tier Gravity Forms has been. Life time customer.

Pros:

The ability to include customization is the number one reason this is one of my biggest "go-to's" for my website. Being able to embed links is huge and also super convenient. We use it to link users to things just as an external terms or service page before clicking certain boxes. It's a lifesaver to not have to double up on work and add that exact same URL somewhere else on the website.

Cons:

The customer service has always been very professional and overall very quick. But currently the only way to contact support is through email. Which automatically causes some delays in the communication process. Being able to have an instant fix through a tech support call would be a huge feature to allow "Instant" fixes.

Lee
Web Developer in UK
Design, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Forms for days

4.0 2 years ago

Comments: Much better than any competitor solution that I've used.

Pros:

Gravity forms is very flexible, allowing for a variety of different form configurations, that and connecting to many different CRM and other add-ons make it very useful for a lot of clients. Front-end is a little bulky, but worth the trade off for it's functionality.

Cons:

Front-end is a little bulky but with caching isn't too much of an issue.

Mark
Owner in US
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Forms from Garvity Forms

5.0 2 years ago

Comments: Excellent selections and I like the customizing it can do for my business.

Pros:

If you need forms for your business whether a large or small company, this system allows you to get and create a variety of forms for many business uses.

Cons:

Possibly forms that are not needed- but this is really more of a preference

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Use forms digitally with Gravity forms

4.0 4 years ago

Comments: Overall Gravity Forms are good, i will recommend others to use it.

Pros:

This tool is best to integrate forms in your website , like this we have remove paper works . Under this tool we have created various forms like contact form and displayed text fields based on the type of users or as per the conditions.

Cons:

Its not fully secure or encrypted if you are not using paid version , when you will use paid version they will store data at thier end with ecprypted format.

Isaac
Designer in US
Graphic Design Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Lots of addons

4.0 4 years ago

Pros:

It's so great to have the flexibility with the number of available addons.

Cons:

Some of the addons I needed required a more expensive subscription package.

Daniel
SEO Strategy Specialist in US
Verified LinkedIn User
Sporting Goods, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

A solid form-building tool for Wordpress

4.0 6 years ago

Pros:

- Easy to use and customize - Integrates with other software/platforms (I've used with ActiveCampaign) - Simple install and setup

Cons:

- Doesn't have a ton of features - Limited integration options - Setting up integrations is kind of weird (e.g. with ActiveCampaign, you have to sync up the form AND create a list that will capture contacts)

Verified Reviewer
Verified LinkedIn User
Graphic Design Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best form solution for Wordpress

5.0 last year

Comments: Excellent, I have tried other solutions but i always come back to it

Pros:

Easy to set up and make forms, affordable, good automations and add ons both built in and via third party

Cons:

nothing really, sometimes the enquires go to my spam