--- description: Get detailed information about Wati usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Wati Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Wati](/software/204314/wati) # Wati Canonical: https://www.capterra.co.il/software/204314/wati Page: 1 / 10\ Next: [Next page](https://www.capterra.co.il/software/204314/wati?page=2) > The Agentic Customer Engagement Platform built for Revenue Growth > > Verdict: Rated **4.6/5** by 207 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Wati? The Agentic Customer Engagement Platform built for Revenue Growth ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 207 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wati - **Founded**: 1998 ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Additional Users @ $39/user/month for Pro plan Additional Users @ $89/user/month for Business plan - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AI Copilot - AI/Machine Learning - API - Activity Dashboard - Automated Responses - Autoresponders - CRM Software - Chat/Messaging - Chatbot Software - Code-free Development - Communication Management - Contact Management Software - Customer Database - Customer Experience Management - Customer Support Software - Dashboard Software - Drag & Drop - Interaction Tracking - Lead Management Software - Live Chat Software - Marketing Automation Software - Mass Texting - Natural Language Processing - Pre-Configured Bot - Real-time Consumer-facing Chat - Reporting/Analytics - Segmentation - Template Management ## Integrations (10 total) - Google Sheets - HubSpot Content Hub - Klaviyo - Pabbly Connect - Shopify - WhatsApp - WooCommerce - Zapier - Zoho CRM Plus - Zoho Flow ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Engagement Software](https://www.capterra.co.il/directory/30906/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.capterra.co.il/directory/30906/customer-engagement/software) - [SMS Marketing Software](https://www.capterra.co.il/directory/30842/sms-marketing/software) - [Chatbot Software](https://www.capterra.co.il/directory/32448/chatbot/software) - [Social CRM Tools Software](https://www.capterra.co.il/directory/31584/social-crm-tools/software) - [Mobile Marketing Software](https://www.capterra.co.il/directory/31308/mobile-marketing/software) ## Alternatives 1. 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It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. > > **Cons**: Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. > > WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. ----- ### "Best Whatsapp Automation Tool" — 5.0/5 > **Yashraj** | *26 December 2025* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. > > **Cons**: Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. > > My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. ----- ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" — 5.0/5 > **Jaime Andrés** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. > > **Cons**: There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. > > Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. ----- ### "Poor Support and Technical Issues" — 1.0/5 > **Ramon** | *28 August 2026* | Hospitality | Recommendation rating: 0.0/10 > > **Pros**: What I liked most about WATI was the fresh and modern interface, the easy and straightforward setup, and the mobile app, which made it convenient for our team to manage customer conversations while on the go. From a usability and design perspective, WATI is actually very user-friendly. > > **Cons**: What I didn’t like most was the lack of proper personal customer support when we experienced technical issues. Since day one, we had problems with the WhatsApp calling functionality — clients could call us, but we often could not hear them and had to call them back. We reported the problem several times, but mostly received automated/AI-style responses instead of effective technical assistance. I was also disappointed with the refund policy. Even though the calling functionality did not work properly for us, our refund request was declined. We also still had around USD 50 in unused conversation credits, which WATI would not refund. > > Overall, my experience with WATI was disappointing. I initially really liked the platform because it has a fresh and modern look, is easy to set up, and the mobile app is convenient for daily operations. Unfortunately, since day one we experienced problems with the WhatsApp calling functionality. When clients called us, we often could not hear them, so we had to call them back. We reported the issue several times, but instead of receiving proper technical assistance, we mostly received automated/AI-style replies and the problem was never properly resolved. What disappointed me most was the lack of personal support when something actually went wrong. We eventually decided to stop using the service and requested a refund, which was declined. We also still had approximately USD 50 in unused conversation credits, but this balance was not refunded either. The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI. ----- ### "Strong platform for managing WhatsApp sales and customer enquiries" — 5.0/5 > **Karim** | *1 September 2026* | Furniture | Recommendation rating: 9.0/10 > > **Pros**: Wati has helped us centralize our WhatsApp customer communication and manage enquiries more systematically. The shared team inbox, automation rules, contact management, routing, and AI capabilities are particularly useful. It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team. > > **Cons**: Some of the setup and automation configuration can take time to understand, especially when combining AI agents, routing rules, permissions, and multiple channels. A simpler and more intuitive setup flow would make onboarding easier. > > Overall, our experience has been positive. Wati has become an important part of how we manage customer conversations and sales enquiries. Once properly configured, it provides strong control over team communication, automation, customer routing, and AI-assisted responses. We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process. ----- Page: 1 / 10\ Next: [Next page](https://www.capterra.co.il/software/204314/wati?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/204314/wati) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data