17 years helping Israeli businesses
choose better software

What Is Frase?

Over 200,000 content creators, SEO's and agencies use Frase to research, write, and optimize high-quality SEO content in minutes instead of hours.

Watch the 2-min explainer video here: https://youtu.be/CNGbsLPVMpQ

Who Uses Frase?

Marketing Agencies, content marketers, content strategists, SEOs, growth marketers.

Frase Software - AI WRITING ASSISTANT: Generate Content at the Click of a Button
Frase Software - CONTENT BRIEFS: Content Briefs in Minutes Instead of Hours
Frase Software - CONTENT OPTIMIZATION: Your Blueprint for Creating Content that Ranks
Frase Software - CONTENT ANALYTICS: Content Opportunities Served up on a Platter

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Reviews of Frase

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.8
Features
4.6
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
80%
4
19%
3
1%
Walter Adamson
Walter Adamson
Principal in Australia
Verified LinkedIn User
Management Consulting, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Frase powers both content generation and the answer economy - I use it daily

5.0 4 years ago

Comments: 1. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase.
2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet.

Pros:

While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful. I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect. This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions. The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be.

Cons:

I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints.

Verified Reviewer
Verified LinkedIn User
Sports, Self Employed
Used the Software for: 6-12 months
Reviewer Source

An Awesome Tool For Content Optimization & SEO Optimized Content Generation

5.0 3 years ago

Comments: My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently.

Pros:

Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price.

Cons:

The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability.

Miki
Office administration in Australia
Logistics & Supply Chain, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

I wish I could've liked Frase more

3.0 3 years ago

Comments: It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users.

Pros:

Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content.

Cons:

It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself.

Govind
Owner in Nepal
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

If you are create content for your blog you shouldn't skip this

5.0 4 years ago

Comments: We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps)
It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors.

Pros:

Frase.io is being used for our blog [SENSITIVE CONTENT HIDDEN] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google.

Cons:

Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Frase is the best choice for content marketing

5.0 3 years ago

Comments: Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more.

Pros:

A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it.

Cons:

There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing.