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description: Get detailed information about msg91 usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: msg91 Price, Reviews & Ratings - Capterra Israel 2026
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Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [msg91](/software/181053/walkover-web-solutions)

# msg91

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> MSG91 offers automation in CPAAS space for Promotional, Transactional, OTP SMS, customer segmentation and client conversations and more
> 
> Verdict: Rated **4.7/5** by 42 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses msg91?

If you are looking for Promotional/Transactional SMS, WhatsApp for Business, Email Marketing Campaigns, and OTP-Authentication via SMS, Email, Voice or WhatsApp. Contact MSG91 today\!

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 42 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Walkover Web Solutions
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$65.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: http://msg91.com/sms-pricing/
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Basque, Brazilian Portuguese, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, European Portuguese, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Australia, Canada, France, Germany, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Philippines, Singapore, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- 2-Way Messaging
- Audio/Video Conferencing
- Automated Responses
- Automated Routing
- Call Recording Software
- Call Routing
- Campaign Planning
- Campaign Scheduling
- Chat/Messaging
- Chatbot Software
- Computer Telephony Integration
- Contact Management Software
- Mass Texting
- Message Personalization
- Mobile Coupons
- Queue Management
- Reporting/Analytics
- Scheduled Messaging
- Third-Party Integrations
- Workforce Management Software

## Integrations (15 total)

- Auth0
- CleverTap
- Firebase
- Freshdesk Omni
- Google Sheets
- HubSpot CRM
- LeadSquared
- Pabbly Connect
- PrestaShop
- Segment
- Shopify
- Vtiger CRM
- WHMCS
- Zapier
- Zoho Flow

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [SMS Marketing Software](https://www.capterra.co.il/directory/30842/sms-marketing/software)

## Related Categories

- [SMS Marketing Software](https://www.capterra.co.il/directory/30842/sms-marketing/software)
- [Cloud Communication Platform Software](https://www.capterra.co.il/directory/31362/cloud-communication-platform/software)
- [Contact Center Software](https://www.capterra.co.il/directory/32035/contact-center/software)

## Alternatives

1. [Project Broadcast](https://www.capterra.co.il/software/1059384/project-broadcast) — 4.9/5 (647 reviews)
2. [Twilio](https://www.capterra.co.il/software/180158/twilio-communications-platform) — 4.4/5 (501 reviews)
3. [SlickText](https://www.capterra.co.il/software/155430/slicktext-com) — 4.8/5 (268 reviews)
4. [JustCall](https://www.capterra.co.il/software/157853/justcall) — 4.1/5 (223 reviews)
5. [Squaretalk](https://www.capterra.co.il/software/219046/squaretalk-matrix) — 4.9/5 (101 reviews)

## Reviews

### "Best communication channel for all business use case." — 5.0/5

> **Shubham** | *1 April 2020* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: 1. Easy to use API for backend integration.
2. Very well documented codes for almost all programming languages.
3. Dashboard with detailed SMS reports and logs
4. Very fast delivery of SMS with least delay or failure
5. Beautiful and easy to use UI
6. MS Excel and Google Sheets Plugings are time savers.
> 
> **Cons**: 1. MS Excel Plugin can be improved as it sometimes sends SMS twice to the same set of users.
2. Mobile App can be improved
3. Delivery logs can be more informative
> 
> Using MSG91 for the last two years to send SMS in the form of OTPs, promotional and transactional SMS. Almost 100% delivery rate with very professional customer support. Powerful API integration and Add-ons are cherries on the cake.

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### "Instant SMS and Easy to use APIs" — 5.0/5

> **Verified Reviewer** | *2 April 2020* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: I like the APIs provided for different purposes and also with very good documentation. 
Also the delivery speed of SMS is fast.
> 
> **Cons**: Sometimes SMS delivery reports are not accurate. For eg: Msg already sent is shown undelivered.
> 
> Easy to Use
Instant SMS
APIs for developers
Nice documentation
Affordable prices for sms
Best for startups and other organizations too

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### "Developer Oriented SMS Platform" — 4.0/5

> **Devesh** | *31 July 2022* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: reports and analytics is good and easy to understand
> 
> **Cons**: It is developer/programmer oriented platform
> 
> OTP for website and Applocation

-----

### "Msg91 plans are very good for startups" — 5.0/5

> **Goutham** | *6 April 2020* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Msg91 integration is very easy and they provide very good support to startups.
> 
> **Cons**: they can keep some options to reduce the price with different options in package.
> 
> Good experience and from the last 2+ years we are using only msg91 for our requiments.

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### "Fast Implementation and Amazing Customer Support" — 5.0/5

> **Ankit** | *1 April 2020* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: The most amazing thing about MSG91 is the success of deliverability to my customers. My company is into a business where in educational institutes want to send out transactional as well as promotional messages very frequently. The other things I like about them is scalability, we had been able to scale at the pace that we could never imagine.
> 
> **Cons**: There are not many cons for them. But one thing is that, if they can work on the costing bit, it would be very helpful for cusotmers.
> 
> I have been extremely happy and satisfied with their services and overall would recommend it to other companies as well. Also, they have excellent customer service.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/181053/walkover-web-solutions)

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| en-AU | <https://www.capterra.com.au/software/181053/walkover-web-solutions> |
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