Marketing Automation Professional

Who Uses Marketing Automation Professional?

Professional and Trade Associations

What Is Marketing Automation Professional?

Higher Logic Marketing Automation Professional (powered by Informz) has made it easy for anyone to build automated campaigns that tell compelling stories, create real connections, and drive results. Marketing automation makes it easier for you to do your job deliver tailored, relevant emails to members that drive engagement and retention, ultimately increasing your organizations revenue.

Marketing Automation Professional Details

Higher Logic

http://www.higherlogic.com

Founded 2007

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Marketing Automation Professional pricing overview

Marketing Automation Professional does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Marketing Automation Professional Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

Marketing Automation Professional Alternatives

More Marketing Automation Professional alternatives

Marketing Automation Professional Reviews

Showing 5 of 118 reviews

Overall
4.6/5
Ease of Use
4.3/5
Customer Service
4.8/5
Features
4.6/5
Value for Money
4.6/5
Elizabeth A.
Staff Vice President, Marketing
Nonprofit Organization Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 07/11/2018

"Like hiring an extra staff member...or two"

Pros: It can do so much if you know what to do with it. The automation can be like having extra staff, and the targeting abilities, especially when tied to your database, are a huge path to success.

Cons: Some of the modules are a little slow right now as they go through a transition, but the communication on the work that's being done to fix it has been great. Very transparent.

  • Reviewer Source 
  • Reviewed on 07/11/2018
Joe B.
Deputy Dir., Marketing
Nonprofit Organization Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 20/11/2019

"Informz - easy and powerful"

Pros: I really like the reports. They are easy to pull and visually intuitive. I also like the integration with our database, which means I can pull lists without having to ask IT for help. The campaign functionality is also really powerful and a great way to streamline processes.

Cons: I occasionally get stuck in a loop within the Campaigns where I'm asked to save, but unable to save. I can get things to work again by logging out and back into the software, but it's frustrating since everything else works so smoothly.

  • Reviewer Source 
  • Reviewed on 20/11/2019
Jeanne H.
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 02/02/2017

"2017 Informz Review"

Comments: I've been using Informz for over a year, and though I like the ease of use I'm supposed to have with the platform, I have experienced continuous problems while working within. My team has experienced bugs that range from auto-sharing report glitches to not being able to edit a mailing in full screen mode. I do like the Community and Knowledge Base for referencing, and when it's in full working capacity I have no problem with Informz. I look forward to the drag and drop template advancement, and would love to see options like being able to re-send an email to non-openers with subject line changes in the Send tab, for example.

  • Reviewer Source 
  • Reviewed on 02/02/2017
Kristin G.
Marketing Communications Supervisor
Nonprofit Organization Management, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/12/2016

"Put the professional touch on your e-marketing!"

Comments: A few years ago our company changed our email marketing system over to Informz and we hit the ground running hard. Our advisor was always just an email (or call) away and very prompt to reply! I didn't have to call a 1-800 number or wait 24-hours for a reply to an email. Informz has a very hands-on customer approach to understanding the true needs and branding of its clients, ensuring template and accounts are set up properly. They provide valuable updates, training, and emails to keep up with any pertinent changes. They also provide a great selection of templates that are both reasonably priced as well as free ones. I highly recommend Informz for a more polished marketing look!

Pros: Easy to use, easy to implement. Our database ties right into Informz so we no longer have to manually upload and manage our lists. It's easy to customize lists through Salesforce. Our deliverability rates have improved because we have a dedicated IP address that the emails come from - not a random one. The editor is easy to navigate and figure out, whether you have simple text/links to add or you want to get a little more creative and get into coding. It's perfect for any type of user.

Cons: One drawback is that you have to purchase a large block of emails and pay per each address successfully delivered to. This has had some impact on our mindfulness of how many emails we send out each month.

  • Reviewer Source 
  • Reviewed on 08/12/2016
Jennifer C.
Web Development Coordinator
Higher Education, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 25/01/2017

"I am a Superfan, and I bet you will be one too!"

Comments: Customer support is what really makes Informz unique, and the best of the email marketing platforms. I can call my Advisor at any time, or drop a quick email, and get a solution to my problem quickly. Large or small, routine or unique, all of my questions are treated as important and Informz staff are ready to help me resolve the problem or answer the question to get me back on track. Informz is an email marketing company, first and foremost. Their platform is designed to make email marketing easy and help you produce the results you are looking for. If you're looking to increase engagement, your Informz Advisor can help you find a way. If you are looking to increase membership, your Informz Advisor will have tips and strategies to help you. Informz will help you take your email marketing efforts to the next level. They offer training in many forms, from online webinars to personalized consultations - whatever your organization needs to learn, in whatever way works best. Informz is also a great resource for design and development of email templates. Their professional services team will help you take your design from graphics file to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be. Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.

Pros: Easy to use, strong customer service support

Cons: I am very happy with the software as it currently stands.

  • Reviewer Source 
  • Reviewed on 25/01/2017