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What Is Applitools?

Applitools provides an AI-powered end-to-end testing platform that enables teams of any skill level to create, execute, and maintain powerful tests that validate more of their app across more screens and devices in less time.

We’ve revolutionized the way teams test user interfaces with autonomous testing and our proven Visual AI that replicates the human-eye and validates websites the way users use them - not how computers operate them.

Our use of AI throughout the software development lifecycle leads to 18x faster test authoring, 5-10x more test coverage, and 10x less test maintenance so that teams can release code and features faster and delight their customers at every experience.

Who Uses Applitools?

Test Automation Engineers, DevOps Teams, Frontend Developers, and Digital Transformation Executives in software, finance & banking, media, online retail, insurance, pharmaceuticals, and more.

Applitools Software - Create and author end-to-end covering functional, visual, and API testing
Applitools Software - Visual AI validates every element, component, and interface so you never miss a change or error
Applitools Software - Get results that are easy to act on while automating test maintenance
Applitools Software - Integrate with your favorite testing framework and language
Applitools Software - Easily hook into your existing systems and DevOps workflow

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Reviews of Applitools

Average score

Overall
4.6
Ease of Use
4.3
Customer Service
4.6
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
63%
4
37%
Ryan
Ryan
Manager, Quality Engineering in US
Verified LinkedIn User
Hospital & Health Care, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Visual Assertion Testing

5.0 5 years ago

Comments: Our business has used Applitools for over 2 years now and have piece of mind knowing our application's testing is in good hands.

Pros:

The ability to have a comprehensive test suite built in a matter of minutes that covers more of the application then a tester could ever imagine.

Cons:

The only challenging part about Applitools is at times we have false failures on very little pixel deviations.

Henry Andrés
Henry Andrés
Senior QA Automation in Colombia
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Best visual testing tool 2020

5.0 5 years ago

Pros:

Applitools Eyes a tool easy to use, in a few minutes you can have a visual test. With Applitools Eyes is possible to make functional tests as well. I use Applitools Eyes each day for my test in differents program languages, Java, JavaScript, C#, and it supports my favorite testing tools Selenium, Cypress, WebDriverIO, Appium.

Cons:

I have been using Applitools Eyes for testing in my own and company projects for 15 months, and so far, I haven't found something that not likes me. I love this tool.

Yash
Yash
SDET in India
Verified LinkedIn User
Computer Software, 5,001–10,000 Employees
Used the Software for: Free Trial
Reviewer Source

Very easy to use.

4.0 5 years ago

Pros:

It makes our traditional automation test cases very easy to write and easy for maintenance.

Cons:

Dynamic comparison is not available for tables or graph.

Nonna
Nonna
Software Engineer 2 in US
Verified LinkedIn User
Hospitality, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Applitols Visual AI tool review

4.0 5 years ago

Comments: Applitols is really powerful tool it will be a game changer in near future. It will definitely continue use Applitols in my projects

Pros:

Applitols AI tool follows certain steps in order to validate that screens or pages has not changed. It’s a great substitute for traditional way of testing , Applitols does not require advanced knowledge of programming language so even junior tester can handle it. The biggest advantage of Applitools it’s compatible with many programming languages and platforms.

Cons:

Does not require advance knowledge of programming languages. Provide great and easy to understand documentation for different platforms and programming languages.

shubham
developer in India
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Applitools Review: The product with Eagle Eye

4.0 5 years ago

Comments: I have been using the Applitools for more than 2 years now, I must say over the time Applitools has made fantastic progress in terms of performance and features. The simplicity is still maintained as it was in the beginning.

Pros:

The accuracy of the Applitools is the best in the market. The simplicity in writing the tests. The wide range of features.

Cons:

The dashboard is a bit confusing for new users but with time it becomes habitual

Lukas
Lukas
Test Coordinator in Slovakia
Verified LinkedIn User
Banking, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

It simplified and improved my UI Selenium tests

5.0 5 years ago

Comments: I would recommend it for UI testing of web pages and web apps. Unfortunately, it is not suitable for application under test that I am currently working on but it will be my first choice once I am back to web app testing.

Pros:

It helped me to simplify Selenium tests of my web app. I got rid of all assertions and now, I take only screenshots after specific actions. The solution is smart enough to flag only a relevant differences between baseline and screenshots from test runs as defects and I can even choose that certain parts of the web page will be ignored.

Cons:

I struggle a bit to understand how I can give the test suites the name of my choice and how are the test runs marked by Applitools Eyes.

Verified Reviewer
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

Applitools Eyes is a breath of fresh air

4.0 5 years ago

Comments: I've realised that there is yet another layer of testing - visual regression which finally is in a stage that it can be used by large websites. In my humble opinion, maintaining visual regression tests using other solutions is simply not worth it due to the amount of false alarms.

Pros:

My favourite part of testing with Applitools Eyes was the amount of code I ended up writing. For instance - in order to test a form, there's a surprising amount of code that needs to be written using other tools, with Eyes I could just take a snapshot of the form and compare it visually. Less code to maintain is always better :)

Cons:

I was trying to check our (highly dynamic in terms of content) home page with Eyes and unfortunately I've has some false alarms here and there. But if the content is not *as* dynamic (that is - not changing in terms of photo/size on every page load) it's a great tool.

Altaf
Software engineer in UK
Investment Banking, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Must have tool for visual regression

5.0 5 years ago

Comments: Absolutely great

Pros:

The way it compares and publish diff between benchmark and output is really impressive

Cons:

I did not think there is any cons as such.

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent Visual Regression Solution

5.0 5 years ago

Comments: In my opinion, It is a very interesting tool for all the professionals that want to go to the next level of validation and quality assurance of applications.

Pros:

Applittols Eyes is the the market leader solution related to Visual Regression Testing. It allows you to detect many problems in the application, that a functional test would not be able to identify. Also, it has a great documentation, with integrations with many different programming languages and frameworks.

Cons:

Considering that it is still a new technology and solution, it has a price to use that is some cases, it not easy to afford.

Yasser
Yasser
Senior Quality Control in Egypt
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

A good automation tool helps to not write a lot lines of code

5.0 5 years ago

Comments: It was a great journey while using Applitools Eyes, it captures the functional and UI bugs with view line of codes and readable ones, it helps you to make your code more readable because of steps that decreases and also the assertions, you can assert your page that has more than 20 fields with one assertion instead of type 20 lines for each field
I think it's a good tool to be used even at least one for any automation tester that using any kind of automation tool

Pros:

it decreases the number of code lines, saves time, cost, and effort

Cons:

Setup confused me a little, nothing else

Butch
Software Test Manager in US
Health, Wellness & Fitness, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Great tool to make Visual Testing easy!

5.0 5 years ago

Comments: The first time I used Applitools was during a 2019 Hackathon that they held, with a unique challenge that really surfaced how easy it is to use the Applitools eyes tool to spot changes that may or may not be easy for a human to catch.

Pros:

The tool was really easy to setup. The documentation was all up to date, and incorporating it with both cypress (Javascript) and selenium (ruby/java) was very easy. The tool itself is very easy to use and on to existing automation tests or newly created ones. I also thought the applitools web portal was well thought out and easy to use.

Cons:

My only con though I don't think there is a way around it is when a section of the page does change and it is intended, you have to log into the Applitools web portal and flag the new failure as the new 'default' image. I don't really see any other way around that but if you are working on something that is constantly changing, know that you will need to continually update the tests. There are ways to target certain areas to check (which is a big plus) to make this less painful.

Austin
Quality Assurance Coordinator in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A Perfect Extension to Cypress

5.0 5 years ago

Comments: General regression testing after making changes to websites.

Pros:

Applitools Eyes helps speed up my automated testing process by making tests faster to writer and results easier to see. I enjoy the tools on the dashboard that allow me to ignore certain areas when comparing diffs.

Cons:

The software can sometimes be tricky to use if you are not that well versed in Cypress or other testing tools. I often see a delay in running a test and seeing the results. Sometimes, results don't appear even after ensuring my api key is correct.

Vandana
Software engineer in UK
Computer Software, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Great value for money

5.0 5 years ago

Comments: Excellent product

Pros:

It is really easy to understand the product and it provides great features to do visual regression testing

Cons:

I did not find any cons as such till now

Ioan
QA Automation Engineer in Romania
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: Free Trial
Reviewer Source

Increase your test coverage with visual asserts

5.0 5 years ago

Comments: I can see the benefits of it if one is aiming for great coverage on UI-UX, i18n & L10n but I wouldn't completely drop-off the existing traditional framework.

Pros:

One line of code can replace a lot of traditional assertions (10+). How? By comparing full or partial snapshots of your AUT against a baseline. But the beauty comes in defining what to ignore (e.g. regions, dynamic content) and what to focus on (only text, text + font, relative/absolute position). All of these are so hard to account for in a traditional approach yet so easy to do in the new "modern" way. Works with JIRA & Jenkins and has many more integrations.

Cons:

As a coder, transitioning into Eyes Dashboard to decide upon the result will make you feel that the scripts are incomplete. The Assert layer will be done outside of the automated test scripts, which requires a different approach on getting the final Test Report.

mohamed
Manager - Quality Control in US
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great Return for money

4.0 5 years ago

Comments: Promising tool , which will give Great ROI, make UI automation easy

Pros:

1) Excellent Match Level algorithms which reduced lot of assert codes in traditional way. 2) Drastically reduce maintenance of code 3) Automation Suites sync with application rapid changes 4) Pricing models are so economical 5) Easy integration with saucelab and Cloudbees (Jenkins) 6) Quick Support

Cons:

1) Difficult to understand Javascript documentation 2) Need more examples for Javascript implementation 3) TestResult object behave differently with a check failed, this leads more coding to generate custom reports 4) Need more examples in Test Reports

Yuksel
QA Manager in Türkiye
Computer Games, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Such a Different Point of View for Test Automation

5.0 5 years ago

Comments: Writing test automation and verify all things by writing lots of assertions, loses its meaning after using Applitools. It's definitely a powerful tool every company must have, who puts their effort on test automation and easy to maintain (just change your baseline :) )

Pros:

Easy to use and by setting the baselines it helps a lot comparing the visuals rather than text. It is as easy as pie to integrate with your current test automation scripts. And like the idea of writing something with Eyes.Open() and Eyes.Close() it's something like you're asking a robot to verify if everything goes OK or not.

Cons:

For a dynamic screen like a mobile game, because all objects are dynamic it's hard to locate and hard to use visual localizers. Because the tool providing so many elegant solutions, it is just one that I can say they can improve, others work perfectly.

Viv
QA Consultant in UK
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Leading the way for visual testing

5.0 5 years ago

Pros:

The software is very well documented and easy to get up and running in no time.

Cons:

It's not free, but most good things aren't free in life :-)

Lija
python developer in India
Computer Software, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

The coolest Applitool

4.0 5 years ago

Comments: Its pretty good. Very much efficient for ui testing.

Pros:

Its powered with Ai.So its pretty cool.Unlike other testing frameworks applitool is very easy to use.Because no need of heavy coding and it takes only less time.All ui defects can be found easily using this simgle tool.

Cons:

What i didnt like is jumping from code to applitool dashboard.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Amazing Visual Regression

5.0 5 years ago

Pros:

Super useful in visual regression. You don’t need to care the complicated steps like traditional visual regression.

Cons:

Would be nice to add more agents. I’m currently working to integrate applitools with codeceptjs

Chandra
Senior Software Engineer in US
Hospitality, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

Visual way of testing your application

5.0 5 years ago

Comments: I feel it can be integrated with your UI automation framework so that it is complete in all respect. Today there is no way you can validate an image or dynamic content if it does not have identifiable properties. There is no other visual validation tool that can give you the confidence level as Applitools. This is an awesome tool to have.

Pros:

You can use this to test the objects in a web page that do not have any other way of identification to test them. Also, you need not write a lot of assertions since you can do a lot of them at once using visual validation.

Cons:

I feel it is a bit slow in execution. The concept is new so it requires a bit of usage to feel ease with it.

Cauvery
Cauvery
Sr. QA Engineer in US
Computer Software, 501–1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Great visual AI automation tool

5.0 5 years ago

Pros:

Started learning on Visual AI automation. Loving it so far. Great UI and cross browser tool. Traditional UI automation requires lot of coding and maintenance and still tends to be flaky and cannot catch all visual bugs. AI overcomes all this. There is much more to it. Definitely recommend to give short. Their support is great.

Cons:

Bit costly but seems really worth over all the benefits and ROI.

Waweru
QA-Engineer in Kenya
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Applitools Eyes is Great!

5.0 5 years ago

Comments: My overall experience with Applitools Eyes was nice.

Pros:

The ease of debugging and knowing why your test fails is on point. The visual integration is perfect for any system.

Cons:

There is a lot going on in the dashboard which i would appreciate being improved in the future and later versions to prioritize what matters most and what should have priority in the dashboard.

Romas
Senior QA Engineer in Lithuania
Program Development, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Hackathon experience

5.0 5 years ago

Comments: I liked it! And probably will suggest/try it on some of our projects. As i saw your service support for Webdriverio, it would be easy to introduce in projects that runs on that framework.

Pros:

I was blown away how easy it was to setup and get running.

Cons:

Probably finding tutorials, some of them talked about same thing but each gave different steps to achieve.

Kushma
Senior Software Engineer in US
Information Technology & Services, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Future/Present of UI Testing

4.0 5 years ago

Comments: Working with an application that has dynamic content, had never been so easy, I am yet to explore applitools, but it is very promising.

Pros:

I do not require to write a lengthy code to validate the existence of fields and the data, its as ways as a snap.

Cons:

I haven't come across one yet but I am sure they are improving with every release

Zach
Lead Software Engineer in US
Insurance Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Your tool for validating complex visual tests

4.0 5 years ago

Pros:

The ability to compare screenshots simply is really helpful with certain types of tests, particularly those that are not easily written with selenium.

Cons:

If you are not doing very specific testing, this tool is not useful. You don't need to use it for most tests.