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What Is Ahrefs?

Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.

Who Uses Ahrefs?

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

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Reviews of Ahrefs

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.4
Features
4.7
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
20%
3
2%
1
1%
Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A Good SEO Tool for Audit !

4.0 11 months ago

Comments: Overall the interface is quit easy to use and understand and provide complete analysis.

Pros:

Ahrefs gives me access to information such as backlink strength, thorough traffic analysis, insights into particular pages, and useful advice for doing site audits. I use it's backlink analysis, keyword research and audit tool the most.

Cons:

Ahrefs is a feature-rich SEO tool, but it's relatively expensive compared to other tools and the free version is limited.

Ahrefs Response

11 months ago

Hi Apurva, Thank you for taking the time to leave a review! We're so happy to hear that you're getting so much value out of our toolset. We're also happy to hear that you find the interface intuitive and easy to use. Thanks, Apurva!

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

It has an outstanding capacity to crawl the entire internet and target sites.

5.0 last year

Comments: It provides better recommendations for keywords.
It has basic control over keywords.

Pros:

It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.

Cons:

Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.

Ahrefs Response

last year

Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact [email protected]. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!

Tony
Marketing Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

not too good, but not extremely terrible

3.0 5 months ago

Comments: not too bad just not what i was expecting to be able to use.

Pros:

i liked the format of the way you can gain access to the information for the sites when you're needing the full stats.

Cons:

the pricing is a little bit convoluted especially when it comes to credit usage. they give you the impression that you can find all you may need but then you have too go up a tier. which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme.

Ahrefs Response

4 months ago

Hi Tony, Thanks for taking the time to leave your honest opinion about Ahrefs. While we're saddened to hear that you find the pricing convoluted, we'll pass your feedback on to the rest of the team to see how we can improve this going forward. Thanks for using Ahrefs, and thanks again for sharing your thoughts!

Rickilee
Founder in Canada
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Keyword finder

5.0 3 months ago

Comments: Provides valuable SEO insights, but be mindful of credit usage

Pros:

Simplifies keyword research. Offers insights into search volume, keyword difficulty, and competitor analysis. Helps create content that ranks well

Cons:

Requires careful monitoring of credit consumption

Ahrefs Response

3 weeks ago

Hi Rickilee, Thanks for leaving a review of the Ahrefs platform! We're so happy to hear you're getting tons of value from our tools. We know the credit system can be challenging to navigate, especially in the beginning. Have you joined one of our webinars to learn how to get the most insights from your subscription?

David
Director in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent, but too expensive

5.0 last year

Comments: A solid web experience, unfortunately spoiled by a severe hike in prices over the years.

Pros:

It is mature and well-rounded software. It simply does what they say. We rarely see any downtime.

Cons:

Changes to the pricing/plans have meant that Ahrefs is too expensive. Adding on a single user or more can be a huge expense. While we love it, there are other, cheaper competitors.

Ahrefs Response

last year

Hi David, Thanks for taking the time to leave a review and for your candour. We've tried to price our plans according to the value you get out of our data and have tried to make it easy and effective to add users to your account. If you'd like to provide more insight into what we can improve, please don't hesitate to reach out to [email protected]. Thanks again!