18 years helping Israeli businesses
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mParticle
What Is mParticle?
Cloud-based solution that helps businesses collect, manage, validate, and share customer data across various social media platforms.
Who Uses mParticle?
Data management platform that enables marketers & data analysts to collect and unify data from multiple channels, record customer journeys, and create product roadmaps or marketing campaigns.
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Reviews of mParticle
Functionality is loaded but takes a bit to understand exactly what you are doing
Comments: I REALLY like the look and feel of this product. They did a great job and it makes me excited to use the product. There is not a whole lot of user guidance and help within the tool, which has me playing guessing games and wondering whether or not what I set up is valid, being run, etc. Overall, a pretty solid tool for a CDP, but does not hold the ability to be the one big answer for a CDP if that's what you're looking for in your company.
Pros:
Great UI Design... really gets me excited to go in and use this platform, which is not always the case with a CDP. Ability to connect to all of the sources I need to in one hub.
Cons:
It's so vast that it's hard to understand everything that's goin on. The UI is slick, but sometimes there are functions that are hard to understand because of the way it's set up. Not a whole lot of feedback from the software telling me exactly what is going on. For instance, I can make connections, but the connections aren't actually set up on the back end until they are able to finish the connection process which can take up to 48 hrs. None of which is told to you by the software itself and is only explained by a client service rep. Because of this, you're always having to set mental alarms for anything you create in the app so you know when things are actually being run or available.
Real Time Data Processing
Pros:
mParticle offers robust data integration capabilities, allowing businesses to collect and unify customer data from various sources, including websites, mobile apps, and third-party systems.
Cons:
While mParticle provides extensive integration capabilities, integrating and configuring various data sources and systems can be complex.
Alternatives Considered:
mParticle is a game changer
Comments: Overall very positive experience. Our Account Manager is fantastic and questions get addressed very fast.
Pros:
I really like how easy it is to set up data connections across different platforms such as Facebook or Google. It runs very fast and appears quite reliable.
Cons:
When you need to adjust a data connection you have to trash it and start fresh and that is a pain. I wish it would save info like our app and ad IDs and not make me go and look them up.
