15 years helping Israeli businesses
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What Is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping.

Who Uses Bloomreach?

Multi-channel content delivery system that helps e-commerce businesses in retail, hospitality, manufacturing, distribution, transportation and other industries create, manage, share, and edit content.

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Reviews of Bloomreach

Average score

Overall
4.8
Ease of Use
4.5
Customer Service
4.9
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
78%
4
22%
Sławomir
Sławomir
Head of CRM in Poland
Verified LinkedIn User
Retail, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform for demanding users

5.0 last year

Comments: I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Pros:

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Cons:

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Rebecca
Senior CRM Executive in UK
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Bloomreach has been a great tool in getting us improving our system

5.0 last year

Comments: I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Pros:

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Cons:

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Luis
Freelance Consultant in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Elegant, scalable and user friendly all-in-one Marketing Automation platform

5.0 2 months ago New

Comments: Very competent technical and customer support team. They know what they are talking about beyond what their solution offers. Solution is on the pricy side, but is worth the investment considering the performance and range of use cases covered. Great GDPR compliance

Pros:

Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios

Cons:

That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.

Jan
Senior Analyst in Czechia
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great, better and the worst...

4.0 9 months ago

Comments: Amazing, complicated and unfortunatelly very often frustrating

Pros:

Amazing tool with many different features... imposible to pick only few.

Cons:

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Anja
Marketing Automation specialist in Sweden
Food & Beverages, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Bert inser friendly

4.0 4 months ago

Pros:

The ease of use. It’s super easy to learn the basics and once you’ve learned the basics the rest will be easy to learn as well

Cons:

Our business is complex and Bloomreach doesn’t have support for all our needs