15 years helping Israeli businesses
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What Is Bitly?

Bitly is a link management platform that provides people, brands and businesses with scalable and secure tools to personalize, share and track their content links, while capturing data and insights with every click.

Who Uses Bitly?

People, brands and businesses who want to make their content stand out and ignite action with every link.

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Bitly

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Reviews of Bitly

Average score

Overall
4.8
Ease of Use
4.8
Customer Service
4.4
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Nadish
Nadish
Senior Animator in Pakistan
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Bitly is the best url shortly shortening service even with free account

5.0 2 years ago

Comments: I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

Pros:

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

Cons:

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Eliud
SHE Manager in Germany
Consumer Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Bitly keeps links neat and scalable. BEST.

5.0 6 months ago

Comments: Amazing experience. Choosing Bitly is choosing a good way to handle links and URLs. It is worth paying for.

Pros:

Bitly have a smart dashboard. Intuitive and beautiful results which are so far unquestionable. It has the best URL shortening tactics with analytics at all levels. Links are made beautiful to handle and professional to share. It has kept my posts clean and desirable. The most amazing thing about Bitly is that even on free trial, you can access the bigger part of its services. Good work.

Cons:

Absolutely love it. No cons for Bitly. It is amazing.

Julia
Graphic Designer in US Virgin Islands
Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Good for making links more aesthetic

5.0 last month New

Pros:

I loved that I can shorten up my links because people care about what is aesthetically pleasing now a days.

Cons:

I dislike it because after a few times using it I had to pay for it. But that is to be expected.

Gaurav
Senior Web Analyst in US
Food & Beverages, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Intuitive URL Shortening Tool with Analytics

3.0 4 years ago

Comments: I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

Pros:

I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

Cons:

Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

Tammy
Director in US
Fine Art, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Bitly - so easy to use!

5.0 3 months ago

Comments: So easy to use and manage. It is a very positive experience.

Pros:

The ease of use of Bitly keeps us using this program over and over.

Cons:

Cannot delete links you no longer use without upgrading.