--- description: Get detailed information about Primer usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Primer Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Art Gallery Software](/directory/30957/art-gallery/software) > [Primer](/software/170626/primer) # Primer Canonical: https://www.capterra.co.il/software/170626/primer Page: 1 / 3\ Next: [Next page](https://www.capterra.co.il/software/170626/primer?page=2) > Software for art galleries \& artists who want to work better and receive the best customer support. Clean, elegant, and comprehensive. > > Verdict: Rated **5.0/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Primer? Primer was created for art galleries, artist studios, non-profits, collections, private dealers, and art advisors. Our 2025 update brings even more great features at no upcharge. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 33 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support Software | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Primer Archives - **Location**: Nashville, US - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$45.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Brazil, Canada, Chile, Japan, New Zealand, Peru, United States, Uruguay ## Features - Billing & Invoicing - Commission Management - Consignment Management - Marketing Automation Software ## Integrations (1 total) - Stripe ## Support Options - Email/Help Desk - Knowledge Base Software - Phone Support - Chat ## Category - [Art Gallery Software](https://www.capterra.co.il/directory/30957/art-gallery/software) ## Alternatives 1. [ArtCloud](https://www.capterra.co.il/software/139779/artcloud) — 4.8/5 (72 reviews) 2. [Artwork Archive](https://www.capterra.co.il/software/169087/artwork-archive) — 4.9/5 (106 reviews) 3. [ITgallery](https://www.capterra.co.il/software/163275/itgallery) — 4.9/5 (23 reviews) 4. [Art Galleria](https://www.capterra.co.il/software/163281/art-galleria) — 4.7/5 (37 reviews) 5. [Artlogic](https://www.capterra.co.il/software/170623/artlogic) — 4.8/5 (44 reviews) ## Reviews ### "Primer is a game changer\!" — 5.0/5 > **Susan** | *21 January 2026* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: This software changed everything for our gallery. We are more efficient getting back with clients and when we have questions, the developers get back with us so fast\! It is truly amazing. > > **Cons**: We have had no issues. I am not the fastest when it comes to technology, but it is intuitive and has continued to become more and more intuitive and user friendly. > > It is an easy to use, affordable, wonderful product that is a game changer. The developers continue to communicate with and listen to clients who have ideas for improvements and ideas that other products lack, so Primer just keeps getting better\! ----- ### "Can't run my gallery without it\!" — 5.0/5 > **Sara** | *13 November 2025* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: I love the software and cannot imagine running my gallery without it. I have been so impressed by the ease of use as someone who is not tech-savvy. The developers are incredibly responsive and thorough when I have questions. This is my first gallery and Primer gives me confidence on the organizational and business end. > > **Cons**: No cons. Primer allows me to run my business in an organized and professional manner. Which impresses and gives confidence to both artists and clients. > > So helpful and not intimidating. I am even building my gallery's website using Primer's online viewing rooms, which makes maintaining my website so quick and easy. ----- ### "Primer review" — 4.0/5 > **Lilli** | *22 January 2026* | Fine Art | Recommendation rating: 8.0/10 > > **Pros**: The Primer team is very helpful and the program has lots of great features. Highly recommend this platform\! > > **Cons**: There can be a bit of a learning curve but overall the program is easy to use once you get the hang of it. > > Primer is great\! The data is well organized, the platform itself and the team are very reliable. Would recommend. ----- ### "I strongly recommend Primer\!" — 5.0/5 > **Jordan** | *26 September 2022* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Primer is trusted for me as one of the best software for art galleries and art advisory companies. It is well designed, clear, and offers everything you need in one place. I especially love that it's one fee without a bunch of add ons and extras. This software is absolutely worth the subscription fee. > > **Cons**: There is little, if anything, that can be improved. Whenever I have needed something altered to suit my business needs, they've either offered me a work around or created a solution to my problem. They are also always adding to the software to make it work better for all on the platform. > > I have had a great experience with Primer. The developers are very responsive and quick to answer any question or issue I've ever had. I love this software and can't imagine doing business without it. ----- ### "Designed by a gallery owner, for galleries" — 5.0/5 > **Rick** | *14 June 2020* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: As a daily user of Primer I am particularly pleased with its ease of use. As a relational database it makes accessing and searching for information to create transactions extremely simple. Invoices, offers to clients, loans, consignments in and out, exhibition checklists are all intuitive and take very little time to create. The speed with which it takes to output necessary forms and reports is a lifesaver. My previous inventory system was a bespoken application which I included barcoding for inventory control and labeling in. Primer's willingness to integrate barcoding was essential to my decision to switch. The recent addition of online viewing rooms - one of the most widely used advancements in the gallery industry with the onset of the pandemic - was swift and very effective. We have used it successfully since the first release of it. I willingly agreed to work with the beta version of it and it is nearly perfect. The online hosting and automatic upgrades to the most recent releases of FMP are worth the price of admission alone. > > **Cons**: There is very little to Primer that I am critical of. FMP is not great at word processing and there are a few areas where adjusting text could make it a little smoother perhaps. Sometimes the syntax used to describe functions is a little cloudy but these are hardly anything more than idiosyncratic details that most users probably wouldn't even notice. I wish there was a PDF download function to the online viewing rooms because some of my clients like to keep records of the works offered but I am sure that will come soon enough > > First and foremost, the client service is tremendous. It would seem that they are on it 24/7. Explanations and fixes are dealt with practically immediately. I feel like Primer cares deeply about our experience with the product and they act on that. We are extremely pleased with the architecture of the interface - it's simplicity and functioning belie a complex software that evens out the playing field with our competitors in the business. The introduction of new features and refinement of established ones seems ongoing and perfect. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.il/software/170626/primer?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/170626/primer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data