---
description: Get detailed information about Wix usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wix Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Headless eCommerce Platform Software](/directory/32175/headless-ecommerce-platform/software) > [Wix](/software/169007/wix)

# Wix

Canonical: https://www.capterra.co.il/software/169007/wix

Page: 1 / 433\
Next: [Next page](https://www.capterra.co.il/software/169007/wix?page=2)

> Wix is a leading AI website platform for SMBs and individuals to build and manage websites without coding.
> 
> Verdict: Rated **4.4/5** by 10793 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Wix?

Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10793 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wix
- **Location**: Tel Aviv-Yafo, Israel
- **Founded**: 2006

## Commercial Context

- **Starting Price**: US$17.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- API
- Activity Dashboard
- Appointment Management
- Availability Management
- Booking Management
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Catalog Creation
- Categorization/Grouping
- Communication Management
- Confirmations/Reminders
- Content Management System (CMS) Software
- Content Publishing Options
- Custom Domains
- Customer Support Software
- Customizable Forms
- Dashboard Software
- Data Discovery Software
- Data Security
- Data Visualization Software
- Document Management Software
- Drag & Drop
- Event Calendar
- Event Management Software
- Event Scheduling
- For Small Businesses
- Full Text Search
- Graphical User Interface
- Keyword Tracking
- Knowledge Base Management
- Landing Pages/Web Forms
- Mobile Access
- Multi-Channel Campaigns
- Online Booking
- Online Payments
- Order Management Software
- Payment Options
- Payment Processing Software
- Pre-built Templates
- Real Time Editing
- Real-time Scheduling
- Registration Management
- Reporting/Analytics
- Scheduling Software
- Search/Filter
- Shopping Cart Software
- Social Media Integration
- Ticketing Software
- Website Integration

... and 44 more features

## Integrations (71 total)

- 123FormBuilder
- ActiveCampaign
- AdScale
- Bablic
- Bling
- CakeMail
- Cloudinary
- ConveyThis
- Crowdin
- Dropbox
- Elfsight
- Envia.com
- Eventbrite
- Formilla.com
- GitHub

... and 56 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Headless eCommerce Platform Software](https://www.capterra.co.il/directory/32175/headless-ecommerce-platform/software)

## Related Categories

- [Headless eCommerce Platform Software](https://www.capterra.co.il/directory/32175/headless-ecommerce-platform/software)
- [eCommerce Software](https://www.capterra.co.il/directory/3/ecommerce/software)
- [Landing Page Software](https://www.capterra.co.il/directory/30844/landing-page/software)
- [Search Marketing Software](https://www.capterra.co.il/directory/30931/seo/software)
- [Blog Software](https://www.capterra.co.il/directory/30898/blog/software)

## Alternatives

1. [WordPress](https://www.capterra.co.il/software/131687/wordpress) — 4.6/5 (14998 reviews)
2. [Squarespace](https://www.capterra.co.il/software/143461/squarespace) — 4.6/5 (3430 reviews)
3. [Pixpa](https://www.capterra.co.il/software/152263/pixpa) — 4.7/5 (631 reviews)
4. [GoDaddy Website Builder](https://www.capterra.co.il/software/182500/godaddy-website-builder) — 4.2/5 (1381 reviews)
5. [Webnode](https://www.capterra.co.il/software/167799/webnode) — 4.6/5 (762 reviews)

## Reviews

### "There are good website builders, and then there's Wix. You're one solution" — 5.0/5

> **Lisa** | *12 November 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: No coding, no designers needed. You can build a "functional" multi-page website in about 2 hours. And you can make it look really good with more time, and more effort.
> 
> **Cons**: Just started using WIX (Studio) and it has great features, but i'm finding that i have to reload pages, as some things are lagging, and that can be a bit frustrating.
> 
> I'm a huge fan of building sites (e-commerce, community building) on Wix. I think it has gorgeous templates, and you can do nearly everything you need without a bit of coding.

-----

### "Easy-to-Use Website Builder with Great Design Flexibility" — 5.0/5

> **Anil K.** | *14 August 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Wix makes it very easy to create and manage a professional-looking website without requiring advanced technical knowledge. I especially like the drag-and-drop editor, wide range of templates, customization options, and the ability to manage website content from one platform. The design flexibility and built-in business features are also very useful.
> 
> **Cons**: Some advanced features can take time to understand, especially when customizing the website beyond the standard templates. Pricing can also become relatively expensive when additional premium features or business tools are required. The editor may occasionally feel a little overwhelming because of the number of available options.
> 
> Overall, my experience with Wix has been very positive. It provides a convenient platform for building, customizing, and managing websites without needing extensive coding skills. The templates, design tools, business features, and overall ease of use make it a good choice for individuals and businesses. There is still room for improvement in advanced customization and pricing flexibility, but overall it is a reliable and user-friendly website-building platform.

-----

### "Good entry point" — 4.0/5

> **Tanya** | *7 September 2026* | Mental Health Care | Recommendation rating: 7.0/10
> 
> **Pros**: One of the strongest aspects of Wix is its user-friendly and intuitive design. After several years away from web design, I was initially concerned that getting back into it would involve a steep learning curve. However, Wix made the process straightforward and accessible, allowing me to get started quickly and build confidence as I worked.&#10;&#10;The platform provides a good balance between ease of use and creative flexibility. Its range of templates, customization options, and built-in tools made it possible to create a professional-looking website without requiring extensive technical or coding knowledge. I also appreciated being able to make changes and see the results immediately, which made the overall design process more efficient and enjoyable.
> 
> **Cons**: One area where Wix could be improved is the flexibility of its page design. The use of frames and predefined sections can sometimes feel limiting, particularly when trying to create a more customized or unique layout. While these features help maintain consistency and make the design process easier for beginners, they can also restrict how elements are positioned and arranged on the page.&#10;&#10;It would also be beneficial to have more drag-and-drop functionality throughout the platform. Having greater freedom to move, resize, and position individual elements exactly where desired would provide more creative control and make it easier to achieve a specific design vision. Expanding these options would allow users to maintain the simplicity and accessibility that Wix is known for while offering more flexibility for users with greater design experience.
> 
> Overall, I am happy with Wix.  I prefer it over other leading DIY page options, and the pricing is pretty reasonable.  For basic functions and design, it's a solid choice.

-----

### "Their plans are designed to extract maximum value on renewal when you are stuck with them." — 1.0/5

> **Mike** | *22 September 2026* | Entertainment | Recommendation rating: 0.0/10
> 
> **Pros**: When they started, they were good. Reasonable prices for the services offered. At the beginning, easy interface to work with.
> 
> **Cons**: They are a bait and switch. They start you with a promotional offer on a tier that is perfect for you. Then one year later, that tier is too expensive. They offer a 50% discount on the next 3 tiers in an effort to extract more money for services you don't use. It looks appealing because the next tier is much cheaper than the tier you are being offered to stay on. You don't realize how much more money you were paying than when you started. I'm a long-time customer and I will be forced to stay for 2 more years until my plans expire.
> 
> Miserable. A back and forth every year when the sites are up for renewal. I spent hours with them to save a couple of hundred dollars, and I never understand why they use up so many labor hours fighting. Why raise the price if it is just a couple of dollars for you, but a bug deal for me?

-----

### "One year Overview" — 5.0/5

> **Stephanie** | *13 July 2026* | Professional Training & Coaching | Recommendation rating: 9.0/10
> 
> **Pros**: It’s very easy to manage and if there’s any confusion someone can assists 24/7. Whether it’s on the app or on the chat on line. Someone is always there to help.\!\!
> 
> **Cons**: Some things can be confusing but once you ask and they explain it becomes easy. The other thing is with memberships. If the payment doesn’t go through it automatically cancels the subscription. I don’t think it should be that way especially for memberships. Those are commitments therefore if the payment doesn’t go through for a particular month it should continue to try and collect it the following month with the new monthly payment. But not deactivate the membership. Or it should at least try to process the payment twice. And possibly do an additional charge for the payment not going through.
> 
> Overall I’ve been using Wix for 1 year and I do like it. When I’m confused and things are confusing I can ask the AI on my app and it explains everything and gives me step by step. Today I was on the chat with a rep and they walked me through adding my site back to my domain once I had to change the plan package. So I like how they are there to guide and assist.

-----

Page: 1 / 433\
Next: [Next page](https://www.capterra.co.il/software/169007/wix?page=2)

## Links

- [View on Capterra](https://www.capterra.co.il/software/169007/wix)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/169007/wix> |
| de-AT | <https://www.capterra.at/software/169007/wix> |
| de-CH | <https://www.capterra.ch/software/169007/wix> |
| en | <https://www.capterra.com/p/169007/Wix/> |
| en-AE | <https://www.capterra.ae/software/169007/wix> |
| en-AU | <https://www.capterra.com.au/software/169007/wix> |
| en-CA | <https://www.capterra.ca/software/169007/wix> |
| en-GB | <https://www.capterra.co.uk/software/169007/wix> |
| en-IE | <https://www.capterra.ie/software/169007/wix> |
| en-IL | <https://www.capterra.co.il/software/169007/wix> |
| en-IN | <https://www.capterra.in/software/169007/wix> |
| en-NZ | <https://www.capterra.co.nz/software/169007/wix> |
| en-SG | <https://www.capterra.com.sg/software/169007/wix> |
| en-ZA | <https://www.capterra.co.za/software/169007/wix> |
| es | <https://www.capterra.es/software/169007/wix> |
| es-AR | <https://www.capterra.com.ar/software/169007/wix> |
| es-CL | <https://www.capterra.cl/software/169007/wix> |
| es-CO | <https://www.capterra.co/software/169007/wix> |
| es-CR | <https://www.capterra.co.cr/software/169007/wix> |
| es-DO | <https://www.capterra.do/software/169007/wix> |
| es-EC | <https://www.capterra.ec/software/169007/wix> |
| es-MX | <https://www.capterra.mx/software/169007/wix> |
| es-PA | <https://www.capterra.com.pa/software/169007/wix> |
| es-PE | <https://www.capterra.pe/software/169007/wix> |
| fr | <https://www.capterra.fr/software/169007/wix> |
| fr-BE | <https://fr.capterra.be/software/169007/wix> |
| fr-CA | <https://fr.capterra.ca/software/169007/wix> |
| fr-LU | <https://www.capterra.lu/software/169007/wix> |
| it | <https://www.capterra.it/software/169007/wix> |
| ja | <https://www.capterra.jp/software/169007/wix> |
| ko | <https://www.capterra.co.kr/software/169007/wix> |
| nl | <https://www.capterra.nl/software/169007/wix> |
| nl-BE | <https://www.capterra.be/software/169007/wix> |
| pl | <https://www.capterra.pl/software/169007/wix> |
| pt | <https://www.capterra.com.br/software/169007/wix> |
| pt-PT | <https://www.capterra.pt/software/169007/wix> |
| sv | <https://www.capterra.se/software/169007/wix> |
| tr | <https://www.capterra.web.tr/software/169007/wix> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra Israel helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.co.il","url":"https://www.capterra.co.il/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.il/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Wix","description":"Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills.\n\nUsers can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform.\n\nEach site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features.\n\nThe platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/15dd954d-dab4-45fc-b742-37b9bee350a8.png","url":"https://www.capterra.co.il/software/169007/wix","@id":"https://www.capterra.co.il/software/169007/wix#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.il/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":10793},"offers":{"price":"17","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@id":"https://www.capterra.co.il/software/169007/wix#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Wix?","@type":"Question","acceptedAnswer":{"text":"Wix is a leading website creation platform for SMBs and individuals to build and manage professional websites, online stores, portfolios, blogs, and booking systems without technical skills.Users can create sites with Wix Harmony, Wix’s AI website builder, or start from a template and customize everything using a drag-and-drop editor. Wix combines website creation with built-in business tools to help users launch and manage their online presence from one platform.Each site includes secure multi-cloud hosting, enterprise-grade security, mobile optimization, and performance infrastructure. Wix also provides domain registration with 400+ TLDs, SEO tools, analytics, and marketing features.The platform includes AI tools for generating content, images, and SEO metadata, as well as support for eCommerce, payments, bookings, publishing, automation, and developer tools for advanced customization.","@type":"Answer"}},{"name":"Who Uses Wix?","@type":"Question","acceptedAnswer":{"text":"Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.il/software/169007/wix#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Headless eCommerce Platform Software","position":2,"item":"/directory/32175/headless-ecommerce-platform/software","@type":"ListItem"},{"name":"Wix","position":3,"item":"/software/169007/wix","@type":"ListItem"}]}]}
</script>
