---
description: Get detailed information about Wix usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wix Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Wix](/software/169007/wix)

# Wix

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> Wix is a leading AI website platform for SMBs and individuals to build and manage websites without coding.
> 
> Verdict: Rated **4.4/5** by 10763 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Wix?

Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10763 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wix
- **Location**: Tel Aviv-Yafo, Israel
- **Founded**: 2006

## Commercial Context

- **Starting Price**: US$17.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Activity Dashboard
- Appointment Management
- Availability Management
- Booking Management
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Collaboration Tools
- Communication Management
- Confirmations/Reminders
- Content Management System (CMS) Software
- Content Publishing Options
- Custom Domains
- Customer Support Software
- Dashboard Software
- Data Discovery Software
- Data Security
- Data Visualization Software
- Document Management Software
- Drag & Drop
- Event Calendar
- Event Management Software
- Event Scheduling
- For Small Businesses
- Full Text Search
- Graphical User Interface
- Integrated Development Environment
- Keyword Tracking
- Knowledge Base Management
- Landing Pages/Web Forms
- Mobile Access
- Multi-Channel Campaigns
- Online Booking
- Order Management Software
- Payment Processing Software
- Pre-built Templates
- Real Time Editing
- Real-time Scheduling
- Registration Management
- Reminders
- Reporting/Analytics
- SEO Management
- Scheduling Software
- Search/Filter
- Shopping Cart Software
- Ticketing Software
- Website Integration

... and 44 more features

## Integrations (72 total)

- 123FormBuilder
- ActiveCampaign
- AdScale
- Bablic
- Bling
- CakeMail
- Cloudinary
- ConveyThis
- Crowdin
- Dropbox
- Elfsight
- Envia.com
- Eventbrite
- Formilla.com
- GitHub

... and 57 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [eCommerce Software](https://www.capterra.co.il/directory/3/ecommerce/software)

## Related Categories

- [eCommerce Software](https://www.capterra.co.il/directory/3/ecommerce/software)
- [Landing Page Software](https://www.capterra.co.il/directory/30844/landing-page/software)
- [Search Marketing Software](https://www.capterra.co.il/directory/30931/seo/software)
- [Blog Software](https://www.capterra.co.il/directory/30898/blog/software)
- [Website Builder Software](https://www.capterra.co.il/directory/30935/website-builder/software)

## Alternatives

1. [Squarespace](https://www.capterra.co.il/software/143461/squarespace) — 4.6/5 (3417 reviews)
2. [Pixpa](https://www.capterra.co.il/software/152263/pixpa) — 4.7/5 (619 reviews)
3. [Webnode](https://www.capterra.co.il/software/167799/webnode) — 4.6/5 (761 reviews)
4. [GoDaddy Website Builder](https://www.capterra.co.il/software/182500/godaddy-website-builder) — 4.2/5 (1379 reviews)
5. [Elementor](https://www.capterra.co.il/software/169468/elementor) — 4.6/5 (906 reviews)

## Reviews

### "There are good website builders, and then there's Wix. You're one solution" — 5.0/5

> **Lisa** | *12 November 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: No coding, no designers needed. You can build a "functional" multi-page website in about 2 hours. And you can make it look really good with more time, and more effort.
> 
> **Cons**: Just started using WIX (Studio) and it has great features, but i'm finding that i have to reload pages, as some things are lagging, and that can be a bit frustrating.
> 
> I'm a huge fan of building sites (e-commerce, community building) on Wix. I think it has gorgeous templates, and you can do nearly everything you need without a bit of coding.

-----

### "If you want to build a professional looking website quickly, I highly recommend using Wix" — 5.0/5

> **Steve** | *18 September 2024* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: It was very easy to set up a very professional website in a very short time, despite having no previous website building experience.
> 
> **Cons**: So far, I have found very little to dislike.
> 
> The chairman at a non-profit that I volunteer at, was complaining about the cost that website designers wanted in order to replace their very old-fashioned website. Although I have many years of software experience, I had never built a website before. I looked around and there were many recommendations for Wix, so I decided to have a try.&#10;I found the software very easy to use, with lots of built-in tools, all of them very configurable. Within 2–3 days I had a professional, working, website. Because of financial limitations, I only used their free tools, but those were enough for what they needed.&#10;The site shows off who they are, what they do, their past and current projects, their future activities, their current and archived newsletters. It has a sign-up for email updates, a contacts page and even a donations page that accepts credit cards.&#10;I will probably add a blog, so that our volunteers can talk about their experiences.&#10;The chairman was overwhelmed, especially when he saw that the hosting would cost less than they were currently paying.&#10;And, given how easy the tools are, I even volunteered to maintain in the future.

-----

### "WIX is Alright With Me\!" — 5.0/5

> **Sarah** | *3 July 2026* | Music | Recommendation rating: 9.0/10
> 
> **Pros**: My experience with WIX overall is good. Today my experience with \[sensitive content hidden\] was exceptional. I manage a site for someone else, and he is always asking for changes to his site, which I did not originally create. \[sensitive content hidden\] assisted me in navigating some issues that needed advanced care the bot was naot able to pinpoint. I have been a customer of WIX for a long time and it's good they are keeping up with the new developments in tech. Thanks WIX\!\! and of course, \[sensitive content hidden\] \!
> 
> **Cons**: Today, my experience was excellent, so no complaints\! Generally tho, considering the whole experience for users who are not tech savvy, it's a little tricky to understand the terminalogy about what to call something. Like.... I needed to find an arrow, but it would have helped to have a clearer name for where to find the arrow. It was in the design section, but you would think an arrow was a design feature. Just sayin'
> 
> Nice\! Fairly Easy To Get Around\!  Very happy WIX has live person customer chat when the bot doesn't cut it.

-----

### "Great startup website" — 5.0/5

> **Aireanne** | *28 July 2026* | Food & Beverages | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to update yourself without needing a web developer.&#10;\* Professional-looking templates that worked well for showcasing your catering business.&#10;\* Built-in SEO tools to help your business rank on Google.&#10;\* Simple integration with tools you use, such as your contact forms and marketing.&#10;\* An all-in-one platform with hosting, security, and website management in one place.&#10;\* Flexibility to showcase your services, including weddings, corporate catering, private chef dinners, and seasonal offerings.&#10;\* Ability to add blog posts and photo galleries to highlight your events and improve search rankings.
> 
> **Cons**: SEO has limits. While Wix has improved a lot, it’s generally not as flexible as a custom WordPress site if you’re trying to dominate competitive local search results like “Denver wedding caterer” or “private chef Colorado.”&#10;\* Less design flexibility over time. Once you’ve chosen a template, switching to a different one usually means rebuilding much of the site.&#10;\* Can get expensive. Monthly fees increase if you need premium apps, more storage, or advanced marketing features.&#10;\* Slower page speeds. Some Wix sites can load more slowly than optimized custom-built sites, which can affect user experience and search rankings.&#10;\* App dependence. Some features require third-party apps that add recurring costs or complexity.&#10;\* Limited customization. If you ever want highly customized booking systems, catering calculators, or unique integrations, Wix can become restrictive.&#10;\* Platform lock-in. You can’t simply export your website and move it to another platform while keeping the same design—you’d largely have to rebuild it.
> 
> Overall, my experience with Wix has been positive. It’s easy to use, simple to update, and offers great tools for creating a professional website. The main downsides are limited customization and higher costs for advanced features.

-----

### "Wix is meh" — 2.0/5

> **Nancy** | *13 April 2026* | Transportation/Trucking/Railroad | Recommendation rating: 0.0/10
> 
> **Pros**: I liked how customers can directly buy from the webpage. I also liked the organization of the software and the general ease of use. Working on the website was extreamly easy. I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars.
> 
> **Cons**: Wix has the absolute worst customer service. We purchased an already established company through WIX and we had such a hard time figuring out why certain things were happening (ex. not being receving payouts that use to live under the old owners EIN). To get a hold of customer support we had to know exactly what to ask the AI Chat bot (if we didn't it would send us in a loop of looking at diffrent articles) or where to look for a very hidden customer support button (which is the only way to talk to an actual human). After figuring out how to contact customer support, we wanted to change how some SOP functioned (EX. payouts kept going to the old owners instead of us even after we transfered ownership) and were meet with "you have to contact each customer individually and reset their payment so you can recive that money". We have over 400 clients. We also tried to get a straight answer on how much we pay for operating on WIX (Subscriptions, emailing add-ons, user add-ons, surcharges, etc) and there was just no way for anyone to answer. It came to a point that there was so many issues we finally made the choice to just switch to something other than wix for our subscribers. We will however, be keeping WIX as our website operator
> 
> We loved WIX when we started the buisness however, there are so many features that could be improve. We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service. Wix is good for a small startup company but eventually, a company grows out of WIX and it is SUCH a struggle to transfer.

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