Improvado

Improvado

by Improvado

Who Uses Improvado?

Consumer Brands, Agencies and Software Companies

What Is Improvado?

Built by marketers, for marketers - collect all your marketing data into one place.

Real-time reports & dashboards eliminate manual reporting time by 90%.

Improvado integrates with 150+ platforms: FB, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more.

No developers or SQL knowledge required.

Improvado Details

Improvado

http://improvado.io/

Founded 2013

Improvado Pricing Overview

Improvado does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Improvado Features

API Management Software
API Design
API Lifecycle Management
Access Control
Analytics
Dashboard
Developer Portal
Testing Management
Threat Protection
Traffic Control
Version Control
Ad Hoc Reports
Benchmarking
Dashboard
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Publishing / Sharing
Scorecards
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management
Data Source Integrations
Data Visualization
Functions/Calculations
KPI Monitoring
Private Dashboards
Public Dashboards
Scorecards
Widgets
Dashboard
Data Discovery
Data Source Connectors
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Reporting/Analytics
Self Service Data Preparation
Self-service Analytics
Storytelling
Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Analytics/Reporting
Content Management
Custom Dashboards
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Access Controls/Permissions
Backup and Recovery
Data Migration
Data Replication
Database Conversion
Mobile Access
Multiple Programming Languages Supported
NOSQL
Performance Analysis
Relational
Virtualization
Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control
Application Portfolio Management
Architecture Governance
Capability Mapping
Diagramming
Idea Management
Modeling & Simulation
Project Management
Risk Assessment
Transformation Roadmapping
Version Control
Admissions Management
Alumni Management
Assessment Management
Curriculum Management
Faculty / Staff Management
Financial Aid Management
Fundraising Management
Housing Management
Scheduling
Student Information / Records
Student Portal
Inventory Management
Kill Switch
Promotions Management
Rate Management
Reservations Management
Restriction Management
Dashboard
ETL - Extract / Transfer / Load
Metadata Management
Multiple Data Sources
Web Services
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Catalog Management
Channel Management
Data Synchronization
Email Marketing
Inventory Management
Marketplace Integration
Mobile Commerce
Order Management
Promotions Management
Returns Management
SEO Management
Shopping Cart
Social Commerce
Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Financial Reporting
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management
License Management
Onboarding
Renewal Management
SaaS Operations Management
Shadow IT Detection
Spend Management
Subscription Management
Usage Tracking/Analytics
Vendor Management
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
Automated Publishing
Brand Tracking
Collaboration
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Improvado Reviews

Showing 5 of 15 reviews

Overall
4.4/5
Ease of Use
4.3/5
Customer Service
4.7/5
Features
4.2/5
Value for Money
4.4/5
Terry W.
President
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 13/03/2018

"Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it."

Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons: Would love to get some data preparation and transformation functionality to take things to the next level.

  • Reviewer Source 
  • Reviewed on 13/03/2018
Stephen M.
Media Associate
Marketing & Advertising, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/04/2020

"Easy To Pick Up"

Comments: Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

  • Reviewer Source 
  • Reviewed on 07/04/2020
Laurie R.
APRN/Business Owner
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
    1/5
  • Ease of Use
    1/5
  • Features & Functionality
    1/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 28/11/2019

"Tried to Get Info But Rep Did Not Call as Scheduled"

Comments: Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons: The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

  • Reviewer Source 
  • Reviewed on 28/11/2019
Scott H.
President
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/03/2019

"Great Time Saving Client Pleasing Partner"

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

  • Reviewer Source 
  • Reviewed on 29/03/2019
Brian C.
Sr Dir SEM
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/03/2019

"With Improvado we save huge amounts of people time and have standardized our reporting"

Comments: Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros: Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons: As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

  • Reviewer Source 
  • Reviewed on 07/03/2019