---
description: Get detailed information about Apollo.io usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: Apollo.io Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo)

# Apollo.io

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> Power your go-to-market with one platform. Fueled by the most accurate data on 210M contacts and 35M companies.
> 
> Verdict: Rated **4.5/5** by 398 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Apollo.io?

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 398 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Apollo.io
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing&#10;&#10;Free: $0/month - always Free&#10;Basic: $49/month&#10;Professional: $99/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Israel, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates and 2 more

## Features

- AI/Machine Learning
- Accessibility Compliance (WCAG)
- Activity Dashboard
- B2B Lead Generation
- CRM Software
- Calendar Management
- Call List Management
- Call Tracking Software
- Call Transcription
- Campaign Management Software
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Management Software
- Conversation Intelligence
- Customer History
- Customer Profiles
- Customer Segmentation
- Dashboard Software
- Data Enrichment
- Data Import/Export
- Demographic/Firmographic Data
- Email Management Software
- Engagement Tracking
- Event Triggered Actions
- Intent Data
- Lead Capture Software
- Lead Distribution
- Lead Management Software
- Lead Notifications
- Lead Scoring
- Lead Segmentation
- Meeting Management
- Performance Management
- Personalization and Behavioral Targeting Software
- Predictive Analytics Software
- Prioritization
- Real-Time Language Translation
- Recording
- Reporting & Statistics
- Reporting/Analytics
- Sales Reports
- Scheduling Software
- Sentiment Analysis
- Speech Recognition Software
- Target Account Identification
- Task Management Software
- Third-Party Integrations
- Workflow Automation
- Workflow Management Software

... and 11 more features

## Integrations (23 total)

- Census
- Gmail
- Google Chrome
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Koncert
- Lavender
- LinkedIn for Business
- Mailgun
- Marketo Engage
- Microsoft Outlook
- Nooks
- Nylas
- Orum

... and 8 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Inside Sales Software](https://www.capterra.co.il/directory/30680/inside-sales/software)

## Related Categories

- [Inside Sales Software](https://www.capterra.co.il/directory/30680/inside-sales/software)
- [Sales Enablement Software](https://www.capterra.co.il/directory/30798/sales-enablement/software)
- [Lead Management Software](https://www.capterra.co.il/directory/30017/lead-management/software)
- [Customer Engagement Software](https://www.capterra.co.il/directory/30906/customer-engagement/software)
- [Account Based Marketing Software](https://www.capterra.co.il/directory/31125/account-based-marketing/software)

## Alternatives

1. [Seamless](https://www.capterra.co.il/software/207295/seamless-ai) — 4.5/5 (572 reviews)
2. [useArtemis](https://www.capterra.co.il/software/1035603/useartemis) — 4.7/5 (171 reviews)
3. [Dripify](https://www.capterra.co.il/software/215082/dripify) — 4.7/5 (477 reviews)
4. [Cognism](https://www.capterra.co.il/software/169083/cognism) — 4.7/5 (263 reviews)
5. [ActiveCampaign](https://www.capterra.co.il/software/79367/activecampaign) — 4.6/5 (2568 reviews)

## Reviews

### "It always adds a great level of fluidity to identifying potential customers." — 5.0/5

> **Moran** | *11 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Apollo.io has always been the fastest and most efficient way to find and engage with potential customers. I love using the search and filter options and re-doing them to create main and sub-lists of potential customers. Apollo.io’s strong integration with all of our marketing and communication tools means we can easily move to direct call targeting or custom campaigns.
> 
> **Cons**: I fully understand the possibility of invalid contact information appearing in search results, which is no fault of Apollo.io.
> 
> Apollo.io has enhanced our marketing capabilities by enabling us to continually expand our lead base, accelerating targeting across multiple media.

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### "Never experienced such a bad support\!" — 1.0/5

> **Barak** | *30 April 2025* | Marketing & Advertising | Recommendation rating: 1.0/10
> 
> **Pros**: They have a lot of data, and it's fair to them. It's also pleasant to work with the data.
> 
> **Cons**: Worst support ever. It's a shame to call this experience 'support'.&#10;They promise things and do not vouch for what they say.
> 
> Shambolic, top to bottom. What does a product mean if the team isn't there to help?

-----

### "A Great All-in-One Tool for Sales Prospecting" — 5.0/5

> **Ankita** | *9 July 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage.
> 
> **Cons**: What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup.
> 
> Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow.

-----

### "My primary contact data source" — 4.0/5

> **Ellie** | *16 May 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo.
> 
> **Cons**: The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth.
> 
> I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly.

-----

### "Tool works of credits that become brick" — 1.0/5

> **Zaro** | *15 July 2026* | Construction Software | Recommendation rating: 0.0/10
> 
> **Pros**: Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum
> 
> **Cons**: In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different
> 
> Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it.

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## Links

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