Format

Who Uses Format?

Web-based platform for photographers, artists, designers, models, and more that helps build customizable portfolio websites using themes, page layouts, typography, and more.

What Is Format?

Website designing platform that enables businesses to create and edit landing pages, allowing them to showcase work portfolios.

Format Details

Ideaform

http://www.format.com

Founded 2010

Format pricing overview

Format does not have a free version but does offer a free trial. Format paid version starts at US$6.00/month.


Starting Price

US$6.00/month

Pricing Details

$6/mo Billed /year Pro & Unlimited packs have /mo & /year packs both.

Free Version

No

Free Trial

Yes

Format deployment and support

Support

  • 24/7 (Live Rep)

Deployment

  • Cloud, SaaS, Web

Training

  • Documentation

Format Features

  • Auto Update
  • Content Import/Export
  • Drag & Drop
  • Landing Pages/Web Forms
  • Online Booking Tools
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • SEO Management
  • Survey Builder

View full list of Website Builder Software

Format Alternatives

More Format alternatives

Format Reviews

Read all reviews

Overall rating

4.8/5

Average score

Ease of Use 4.7
Customer Service 4.8
Features 4.4
Value for Money 4.6

Review software

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Lydia B.
Freelance Photographer/ Studio Owner
Photography, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 22/10/2019

"Best website service out there!"

Comments: I’m able to use this service for all my online display needs. As a photographer, it’s critical to be able to display my professional portfolio as well as individual client galleries, a contact and services page and list of qualifications. This service allows me to EASILY customize and provide all of these.

Pros: There’s nothing I don’t like about about this software. I can’t wait to be completely switched over from my current website provider. My favorite thing about this service is the ability to easily manipulate my website from the app.

Cons: Honestly I can’t think of a single thing I don’t like about Format. Other than maybe the fact that everything in life can’t be this easy and friendly.

  • Reviewer Source 
  • Reviewed on 22/10/2019
Jay L.
Art Teacher and Photographic Artist
Photography, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/11/2019

"The ABSOLUTE BEST WEBSITE BUILDER for artists, photographers, and creatives!"

Comments: CUSTOMER SERVICE is top notch, and many of them are artists themselves. I love those folks, they’re all very friendly and helpful.

Pros: GORGEOUS, BEAUTIFUL, and CREATIVE themes made for artists. The themes feel like you walked into a web site gallery! No unnecessary clutter that distracts the viewer from the artwork. The software is kept up to date and its easy to use.

Cons: No problems , I like it once I learned how to navigate it.

  • Reviewer Source 
  • Reviewed on 17/11/2019
Frank P.
photographer
Photography, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    3 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 05/09/2020

"Cancel Culture Thrives at Format ~ They Censored Hundreds of Hours of My Work"

Comments: Format decided that some of my edgier content violated their terms and services so they cancelled my service leaving me without a website. This could have put me out of business or lost me important opportunities ~ we'll never know ~ and they wouldn't even tell me what exactly I did that violated their paragraph #428 Section 3, paragraph 16, line 87. Decent software but a bug fail on this aspect. Perhaps they folded when they got an anonymous compliant? Or maybe they just don't like art, free expression, ideas and open dialog? All I know is they are against my free speech even though I was very careful to be legal, polite and correct.

Pros: I like the software quite a bit although like anything there is a learning curve and you have to have some design and web experience to get the most out of it. I know that I could never afford the one-off coding that went into their system. When people complain about boring templates they don't realize that the Format app allows you to drastically change the look and feel of each template, enough so that you can be unique and make it your own. I think the customization of their templates is their most powerful attribute.

Cons: While the mobile versions look good on most phones, not so much with tablets. And while you can use the mobile app to possible correct a typo (maybe) you really can't design a full website from your phone.

  • Reviewer Source 
  • Reviewed on 05/09/2020
Autumn G.
Photographer
Photography, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/09/2019

"Format is a game changer!"

Comments: I’ve tried seemingly every common website building company out there - I’m so happy with Format after two years that I’m constantly raving about it to my photographer friends. It negates any need for separate cloud storage, client proofing software, and website/portfolio design products.

Pros: Amazing functionality and endless features that are constantly being improved and added to! The annual package is the most ideal solution for a small business owner like me who is focused on streamlining all of my storage, portfolio, proofing and website needs.

Cons: I would love to see an improvement to accessing site editing functions on mobile. I’m frequently traveling for work, and am often away from desktop/laptop access to my dashboard, which makes quick changes to the website difficult.

  • Reviewer Source 
  • Reviewed on 24/09/2019
Celine S.
Photographer
Photography, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 12/09/2017

"I love using Format! The themes are clean and they always try to improve their product."

Comments: It's always up to date, and I don't have to worry about trying to code myself. Most importantly, I have a modern, professional site to send potential clients that I can be proud of.

Pros: I really like how they upgrade and add new options continuously. Great support is there when you need it, and fairly quick as well. They added proofing, which was so important for me, and recently added some helpful tools like batch moving within the proofing category. This literally saves me hours of time. The themes are clean and versatile. If I want to have a change, it's really quick and simple to move to another theme. I really like that I can incorporate video, makes for a more interesting site for viewers.

Cons: I really don't have anything I dislike, except that I'm in Toronto, and that's their home base, however, I have to pay in US funds.

  • Reviewer Source 
  • Reviewed on 12/09/2017