17 years helping Israeli businesses
choose better software

What Is Singular?

Marketing teams from LinkedIn, Rovio, Lyft, Warby Parker, Twitter, and more, rely on Singular to get a complete view of their marketing performance, with the most comprehensive suite of tools to futureproof their growth.
Singular powers marketers to track and analyze their data across the user lifecycle,
measure and report on all the channels they work with, and analyze ROI with combined attribution and cost aggregation - one simple, holistic solution for better optimization and faster growth.

Who Uses Singular?

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

Singular Software - Campaign Report - Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention.
Singular Software - Ad Monetization Attribution & Analytics: Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Software - Singular Links - From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links.
Singular Software - Creative Analytics: Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view.
Singular Software - SKAdNetwork Report: Unlock ROAS and cohorts for better decision making; Establish a single source of truth for marketing data; Identify the ideal conversion model for your app; Stay compliant with App Store policies and avoid risky solutions

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Reviews of Singular

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.9
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
59%
4
41%
Maria
Maria
Senior UA Manager in Israel
Verified LinkedIn User
Computer Games, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great product for UA Managers

5.0 3 years ago

Pros:

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Cons:

Sometimes there are some data issues, but they are usually quickly resolved

Singular Response

3 years ago

Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!

Ishita
Manager - Digital Marketing in India
Consumer Goods, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Making App Tracking Easy

4.0 2 years ago

Pros:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Cons:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Allen
Allen
Performance Analyst in US
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Singular is a useful tool in mobile app tracking software world

4.0 5 years ago

Comments: UI could stand to be made more intuitive, but the underlying platform is quite useful.

Pros:

It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.

Cons:

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.

Volkan
Chief Revenue Officer in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Bang for the buck for smaller marketing teams

5.0 3 years ago

Pros:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Singular Response

3 years ago

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Volodymyr
Performance Marketing Manager in Canada
Wine & Spirits, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great tool for a performance marketer to manage app install campaigns

5.0 2 years ago

Comments: Lots of patience and all of my questions answered during onboarding.

Pros:

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

Cons:

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Jerome
Head of R&D in France
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A powerful MMP with an excellent support

4.0 3 years ago

Comments: Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Pros:

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

Cons:

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Singular Response

3 years ago

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Gonzalo
CEO in Uruguay
Marketing & Advertising, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Best option for tracking atribución and mobile data analytics.

5.0 2 years ago

Comments: Great experience. The level of support they have makes a big change.

Pros:

Incomparable level of support. Best in the market.

Cons:

Should be nice to have incrementallity measurement and conversion assistant measurement.

Warren
Warren
Chief Growth Officer in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A Versatile Suite of Tools for Mobile Marketers

5.0 3 years ago

Comments: Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Pros:

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

Cons:

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Singular Response

3 years ago

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Nir
Nir
Sr. UA Manager in Israel
Verified LinkedIn User
Gambling & Casinos, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Good product, great people

4.0 3 years ago

Pros:

Easy to use platform. Creative section with a very convenient reports. Great team.

Cons:

Needs more flexibility with populate data to a specific metrics

Singular Response

3 years ago

Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond!

Khalid
Khalid
Digital Marketing Manager, Middle East in Saudi Arabia
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product, excellent support!

5.0 3 years ago

Pros:

- ease of use - it supports almost all ads platforms - variety of product it offers

Cons:

would be great if you can add deduping features for attribution data across platforms

Singular Response

3 years ago

We love supporting your team and are excited to watch your growth and achievements as we continue to work together!

Luiz
Head of Data in Brazil
Entertainment, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Complete Marketing Analytics solution with outstanding Customer Support

5.0 3 years ago

Comments: We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution

Pros:

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

Cons:

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

Singular Response

3 years ago

We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead

Felipe
Marketing Manager in Brazil
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Constantly improving and great support team

5.0 3 years ago

Pros:

After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market.

Cons:

The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful).

Singular Response

3 years ago

We're so happy to read that you've found Singular to better support your day-to-day operations and optimizations! Thanks so much for taking the time to send in this review

Stevie
Sr. Manager UA in US
Entertainment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

I do love Singular

4.0 3 years ago

Comments: Even with other visualization platforms pulling in our data like Tableau and Looker, most days I have no idea what I'd do without Singular. It's just the least annoying way to get a quicker look at just about everything

Pros:

Visualizations and ease of use; large number of integrations and easy to manage; great customer service

Cons:

Lulls you into a false sense of security that there will be little to no work for maintenance. Much of singular is about micro-customizations and ongoing data flow checks, but I do think the dashboard monitoring functionality and the CS team help so much here

Singular Response

3 years ago

We love helping to take little annoyances out of your day :-) Thank you so much for taking the time to write such a thorough and honest review. We will continue to work with you to best optimize at every opportunity

Steve
Mobile User Acquisition Lead in Sweden
Entertainment, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Our mobile attribution and analytics all in one.

5.0 3 years ago

Comments: I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is).

Pros:

I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down.

Cons:

Reports can take a full moment to load sometimes, but I suppose that's true with most platforms.

Singular Response

3 years ago

So grateful that you have taken the time to write in and so happy to read how much you enjoy having your personalized dashboards for ready optimizations. Super excited to watch your continued growth in the year! Happy holidays

Martijn
Head of Mobile Growth (preloads) in US
Internet, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Excellent product and team to optimize mobile app preload & ads campaigns

5.0 3 years ago

Comments: excellent product and team

Pros:

endless options but easy to use/configure

Cons:

the team is open to building new features which is great

Singular Response

3 years ago

We're so happy to answer your needs so comprehensively and to be able to provide bespoke solutions where you need them

Joseph
Data Engineer in US
Entertainment, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Simplified data engineering

5.0 3 years ago

Pros:

We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough!

Cons:

No cons around our current use cases.

Singular Response

3 years ago

We so appreciate you taking the time to send in this review and look forward to supporting you through continued growth!

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Singular

4.0 2 years ago

Comments: Our rep is very easy to get ahold of and is incredibly knowledgeable. He's made everything easy to understand from a brand new user's perspective.

Pros:

The product is fairly easy to use. Once you know your way around it's very simple to use and save reports.

Cons:

The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same.

sudhanshu
growth & analytics in India
Cosmetics, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

NA

4.0 3 years ago

Pros:

Ease of use and ability to make custom events for tracking Ability and ease to add many platforms

Cons:

na

Singular Response

3 years ago

So happy to be supporting your team and helping you to optimize and scale!

Jill
Operation Director in US
Entertainment, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Clean UI, Easy to Use, Good Investment

5.0 3 years ago

Pros:

easy to set up and allow advertisers to work with any scale of adnetworks

Cons:

once a while data delay but could be adnetworks' issues

Singular Response

3 years ago

Working with your team is a dream and we are excited to see all that we can continue support to aid your optimization and growth!

ziv
Marketing Owner in Israel
Gambling & Casinos, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great Platform

4.0 3 years ago

Pros:

a good way to connect your spending with the mobile networks

Cons:

sometimes the connection with your mobile networks fails

Singular Response

3 years ago

Thanks for taking the time to write this review Ziv. We look forward to continuing to support your efforts and successfully troubleshooting all challenges you may have so that we find the most optimal solutions

Nadeem
UA Manager in Pakistan
Computer Games, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Sablo Review Regarding Singular

5.0 3 years ago

Pros:

Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features.

Cons:

Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI.

Singular Response

3 years ago

So happy that you have found our differentiating features so beneficial. Ensuring that you have all-round, holistic value is a top priority and will continue to be as we support you into 2022. Thanks for taking the time to write in and share your thoughts

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Lots of useful features with only minor drawbacks

4.0 3 years ago

Comments: As mentioned in the title, the minor drawbacks when it comes to the accuracy of some data is greatly overcompensated by the other, very well developed features and the great customer service.

Pros:

1) Singular checking data for gaps, errors, ... works very well 2) Creative reporting is easy to set up thanks to user friendly flow 3) Buyer/user journey is tracked thoroughly

Cons:

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

Singular Response

3 years ago

We are so happy that your experience with us has been so positive. We look forward to continuing to work with you to ensure that the product and experience answers all your needs.

Talia
Marketing Owner in Israel
Gambling & Casinos, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

I love singular

5.0 3 years ago

Pros:

I can see all the data i want, i can create dashboards which are easy to create and use

Cons:

sometimes the dashboard is not workeing, delay in cost data

Smith
UA Manager in Spain
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the fastest adapting tools out there

4.0 3 years ago

Pros:

Very relevant and adaptive to our needs as mobile marketers

Cons:

Sometimes too much data to the point where some things are irrelevant anymore for our actual needs.

Singular Response

3 years ago

Thanks for the taking the time to write and happy that the constant innovation is so tangible. Our goal is always to help you to best understand your data for better optimization. We will continue to support your performance optimization efforts into the year ahead and look forward to celebrating all of your success.

Anand
Performance Marketer in India
Financial Services Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Budget Friendly and better dedicated support

4.0 3 years ago

Comments: Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

Pros:

- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support

Cons:

- Takes Time to load data - Dashboards and reports are not user friendly - No real time data