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What Is Omnisend?

Trusted by 100,000+ businesses worldwide, Omnisend is an all-in-one email marketing automation platform built to help ecommerce brands land more sales. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Get answers from Omnisend’s award-winning 24/7 support team in under 5 minutes and keep your sales flowing smoothly. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more.

Who Uses Omnisend?

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Fast support, available 24/7
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Actionable insights to help create more personalized messages

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Reviews of Omnisend

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
23%
3
2%
2
0%
Bo
Bo
Customer Service Ambassador in UK
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Very nice for marketing solutions

5.0 7 months ago

Comments: We have been using Omnisend for both campaigns and workflows and customized everything with our needs. Customer service responds well when needed help and they are very knowledgeable and reacts very fast.

Pros:

Has pre-built e-commerce workflows and automation workflows with pre and post purchase follow-ups, and lots of other features that can create your sms or e-mail marketing campaings from scratch and lets you have a view of any campaigns from their beginning to their end with generating performance reports. Highly using the high management reports for the management and the whole company. Works really well with banking campaigns when targeting spesific customers.

Cons:

The product should work on their own, integration with other tools might be problem.

Filippo
Filippo
Principal Software Engineer in UK
Verified LinkedIn User
Utilities, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Easy newsletter for shopify customers and not only

4.0 5 years ago

Pros:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Cons:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Omnisend Response

4 years ago

Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected].

Adam
Full Stack Developer in Israel
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Email Marketing Tool with CDP Features

5.0 2 months ago New

Comments: Email marketing, lead capture and naturing.

Pros:

Omnisend unify customer data in one place which help make informed decisions.

Cons:

Omnisend is a perfect shot, it barely let me down.

Matt
COO in France
Consumer Electronics, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Many features

3.0 2 years ago

Comments: Overall I am satisfied!

Pros:

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Cons:

The email content builder is glitchy. Fonts, colors, etc.

Greta
Founder in UK
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Email Marketing for Ecommerce

5.0 4 months ago

Pros:

The data and insights it provides on customers, orders, behaviours and experience.

Cons:

The limitations with the design templates.