What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

HubSpot CRM Details

HubSpot

Founded in 2012

HubSpot CRM Details

HubSpot

Founded in 2012

HubSpot CRM videos and images

HubSpot CRM video
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Compare HubSpot CRM with similar products

Starting price

US$50.00/month
N/A
US$20.00/month
US$12.50/month

Free Version

Free Version Yes
Free Version No
Free Version Yes
Free Version No

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial Yes

HubSpot CRM deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

HubSpot CRM Features

  • API
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  • Activity Management
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  • Customizable Templates
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  • Territory Management
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HubSpot CRM Reviews

Read all 2,899 reviews

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Juan M.
Juan M.
Growth marketer in Argentina
Verified LinkedIn User
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

The go-to-CRM for startups growing from small to medium fast

5 3 months ago

Comments: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Pros:

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Cons:

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

David O.
David O.
General Manager in US
Verified LinkedIn User
Medical Devices, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

HubSpot CRM is a Great Entry Level Contact Manager

5 11 months ago

Comments: I have had a great experience using HubSpot CRM. The program is very easy to use and is effective at managing my contacts

Pros:

HubSpot CRM is a great entry level option for businesses who need a way to manage their contacts. Not only is the product easy to use but it is also free as well!

Cons:

While the features are limited and push you to acquire other HubSpot licenses, this is only a small con when you account for the product being completely free.

Verified Reviewer
Senior Manager, Education in Canada
Verified LinkedIn User
Information Technology & Services, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

An excellent tool to create and manage sales campaigns

5 3 weeks ago New

Comments: Overall extremely pleased with this product. It has led us away from Salesforce to Hubspot.

Pros:

The comprehensive database, the intuitive tools, the ease of deployment - all of these are appreciated about this product.

Cons:

The upload feature for bulk files could be a lot better designed.

Harry S.
MD in Australia
Civil Engineering, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Surely it can do that?

1 2 months ago New

Pros:

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons:

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right? This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream. The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. [email protected] or [email protected]) - rather, Hubspot requires users to send from their individual email (e.g. [email protected]) Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or [email protected] It's no brainers like this that force you to question Hubspot's services.

Eric P.
Eric P.
CTO in Canada
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Free but just as powerful as paid

5 8 months ago

Comments: Integration with various 3rd party services make using hubspot crm a delight.

Pros:

The price point of free makes hubspot crm a very attractive choice , but free isn't enough if it doesn't pull its weight. Fortunately hubspot crm hits all of the main functionality points with ease of use and fast response.

Cons:

There are a few features that are behind a premium paywall but that's to be expected with a free service.