What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
HubSpot CRM Software - 4
HubSpot CRM Software - 5

Compare HubSpot CRM with similar products

HubSpot CRM

N/A
Free Version
Free Trial
US$20.00/month
Free Version
Free Trial
US$14.90/month
Free Version
Free Trial

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling Software
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management Software
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Management Software
  • Document Storage
  • Email Management Software
  • Email Marketing Software
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics Software
  • Project Management Software
  • Quotes/Estimates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Scheduling Software
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Third-Party Integration
  • Workflow Management Software

HubSpot CRM Alternatives

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The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Freshdesk is an easy-to-use customer service software that helps over 50,000 businesses worldwide create stellar customer experiences. Learn more about Freshdesk
Asana is the easiest way to organize and manage all of your team's work. See why Asana is a top performer on Capterra.
Build customer relationships for life with data-first digital marketing
Build around the customer with AI-powered apps to create amazing experiences.
Email marketing software for creators that supports conditional content for different types of subscribers.
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. Learn more about Freshsales

Reviews of HubSpot CRM

Average score

Overall
4.5 (3,311)
Ease of Use
4.4 (3,311)
Customer Service
4.4 (3,311)
Features
4.3 (3,311)
Value for Money
4.4 (3,311)

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elizabeth W.
Elizabeth W.
Senior Director Of Digital Marketing in US
Verified LinkedIn User
Retail, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Improve the relationship with your customers

5.0 4 weeks ago New

Comments: It is an automated software that will help you with the organization of your company's activities, you can schedule appointments, schedule a client with an advisor, broadcast messages, create notes on each client, send mass emails, make calls, you can create tasks to have the optimal follow-up of this client, history of orders placed.

Pros:

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Cons:

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Verified Reviewer
Senior Product Manager in US
Verified LinkedIn User
Financial Services Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot: A Swiss army knife that costs less than an arm and a leg, initially

4.0 2 months ago New

Comments: My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.

Pros:

I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.

Cons:

The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.

Valerie H.
Project Manager in US
Design, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Overall... Meh

3.0 4 weeks ago New

Comments: If you're using hubspot for the advanced features (sales pipeline, MAP, etc) and just need a CRM to house some data, Hubspot CRM is ok. If you utilize your CRM in an in-depth way with custom fields & reporting, HubSpot may feel like a downgrade. It was also a huge lift for us to manually import every field into HubSpot. We had 3 -4 imports (to write data and then overwrite other data) per type of information from Zoho over to HubSpot it was very cumbersome and less than ideal.

Pros:

It houses all of our data and I do believe that the additional features (MAP & Salespipeline) are helping our sales and marketing teams to be more effective in their jobs.

Cons:

If you've used a true CRM before, you'll notice that hubspot was not setup as a CRM initially. It was an add-on that they've done an ok job at. If you use the CRM day in and day out - it's cumbersome. Data is housed in ways that makes a user click 3 - 4 times just to find a field. We had Zoho before moving to Hubspot. The data was held in a much more user friendly way and the reporting was more robust.

Avash K.
Avash K.
IT Director in Nepal
Verified LinkedIn User
Information Technology & Services, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy to Use Popular CRM for Small Businesses

5.0 2 months ago New

Comments: Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

Pros:

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

Cons:

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

Verified Reviewer
CEO in US
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great CRM for startups

4.0 2 weeks ago New

Pros:

I like the knowledge base HubSpot has built around their software. It helps a lot in maximise the value of it.

Cons:

The analytics in HubSpot is my least favourite feature. Very difficult to configure.