17 years helping Israeli businesses
choose better software

What Is Drift?

Drift is a human-centric, AI-powered buyer engagement platform.

A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.
A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience.

Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships.

Who Uses Drift?

Businesses that want to translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, and a modernized B2B website experience.

Drift Software - Bionic Chatbots
Drift Software - Conversational Landing Pages
Drift Software - Fastlane
Drift Software - Prospector
Drift Software - Site Concierge

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Reviews of Drift

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Yann
Yann
Consultant in Finland
Verified LinkedIn User
Online Media, Self Employed
Used the Software for: 1+ year
Reviewer Source

A solid suite of digital tools all on one platform

5.0 4 years ago

Pros:

The thing about Drift that I like the most is, without a doubt, its chatbot creation feature. There are plenty of chatbot platforms and apps out there, but what makes Drift stand out its the ability it gives you to provide website visitors with a tailored experience, answers to their questions and solutions to their needs...all on autopilot! You put in the work once – to create the chatbot – and then, you can let the platform work its magic and help you increase website visitor engagement and other KPIs in your business.

Cons:

If you're planning to put together a quite robust and sophisticated chatbot, you'll need to carve out some time. While this is to be expect, I sometimes feel that one can feel a bit overwhelmed in the chatbot creation process...

Drift Response

3 years ago

Hi Yann, thanks for your review! We're glad to see that you've used Drift to successfully create a tailored experience for your website visitors and we're excited to see your continued success in the future! - Sarah Haberman, Senior Customer Advocacy Manager

John
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Drift is the best 'customer chat' system on the market

5.0 4 years ago

Comments: Once again Drift have helped to define what companies should be using chat software for. Yes, it is for 'live chat', that much is obvious. But DRIFT define their tool as helping to deliver 'conversation marketing', and that for me really helps to define how companies should be using Chat software - to start and nurture a conversation that could lead to an ongoing relationship.

Pros:

Love Drift. It is very easy to use but more importantly, it is very easy to love using. This is important in software adoption and Drift is one of the best examples I have seen of this in recent years. They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.

Cons:

Hard to say. Probably the fact that although the core product is free (and you get lots of awesome features), you have to upgrade to the 'fullest licence' in order to get the 'uber cool' tools such as allowing the 'chat users' to book an appointment directly into the Calendar of the chosen agent.

Drift Response

4 years ago

Hi John, Wow! We're flattered! THANK YOU! Pls let us know how we can continue to support you, and tnx for being a customer! All the best, Julie Hogan, VP - Customer Experience

Nick
Nick
CEO in Australia
Verified LinkedIn User
E-Learning, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A time consuming disappointment.

2.0 5 years ago

Comments: We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc. There was plenty of 'sure it works just like that'. We would have identified this had a trial been available. Drift is expensive, has slick marketing, so I assumed it was good. I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'. Support was very lackluster. Focused on upselling features already promised on the current plan. Our developers hated it (I should have listened)... Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers. They were actively creating workarounds to avoid using it. And here I am. Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift. So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong! But walk away and save time.

Pros:

Drift is a chat tool with some rudimentary marketing automation. Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.

Cons:

I purchased Drift against the recommendation of our developers on the promise of its segment.io integration. Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

Drift Response

5 years ago

Hi Nick, Wow, we really let you down. I'm really sorry for all of the places along the way we didn't deliver on the experience you expected. Thanks for taking the time to detail this feedback and share it. If there is any interest, I'd love the opportunity to talk live ([email protected]) ... or simply feel free to email me directly if there's more you'd like to share with me. Thank you again, and a sincere sorry for the poor experience you had with us. All the best- Julie Hogan, VP Customer Experience

Dalton
Program Sales Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Simple setup, solid results

4.0 4 years ago

Comments: Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future.

Pros:

It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming.

Cons:

The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further.

Drift Response

4 years ago

Hi Dalton, Thanks so much for taking the time to share your feedback with us. Your feedback on feature explanation is something we 100% agree with, and an area we are working on improving. Appreciate you calling it out. Please let us know how else we can be helpful to you. All the best - Julie Hogan, VP Customer Experience

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

The best chat AI.

5.0 4 years ago

Comments: Using this for sales as well as support automation, and it's paid off well and works with our sites.

Pros:

The driftbots and playbooks (how their AI, automation is done). We have used this to automate sales workflows and schedule meetings and save time.

Cons:

I have no complaints that wouldn't be something out of my control - some of the rules I've set up in boys seem to be a bit too picky when leads respond with anything besides a picklist item.

Drift Response

4 years ago

Hi there, Wow. Thank you so much, for all of this. We're thrilled to hear you're happy with your platform experience, as well as your experience with us both in pre sales and support . Please reach out if there's anything else we can do to help or support you. All the best, Julie Hogan, VP - Customer Experience