WebEngage

WebEngage

by WebEngage

Who Uses WebEngage?

Over 40,000+ global businesses from multiple Industry vertical- Ecommerce, Hospitality, Travel, BFSI, Media, Entertainment, Real Estate, Edutech https://webengage.com/customers-and-testimonials

What Is WebEngage?

WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing users and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp.

The platform allows you to craft and deliver cross-channel campaigns based on data-driven user insights and intelligent user-profiles.

WebEngage Details

WebEngage

http://webengage.com

Founded 2011

WebEngage Pricing Overview

WebEngage does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

WebEngage Features

Customer Data Platform Software
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

WebEngage Reviews

Showing 5 of 21 reviews

Overall
4.6/5
Ease of Use
4.5/5
Customer Service
4.8/5
Features
4.4/5
Value for Money
4.5/5
Mrinal S.
Head - Partnerships & Ancilliary business
1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 28/10/2017

"This is simply a great tool for marketing Automation."

Comments: - Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pros: - Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

  • Reviewer Source 
  • Reviewed on 28/10/2017
Suhas R.
Director, Product and Operations
Financial Services, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/10/2017

"It helped improve our sales conversion by 65%! "

Pros: We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons: UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

  • Reviewer Source 
  • Reviewed on 26/10/2017
Verified Reviewer
Lead Product Manager
Internet, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 24/04/2018

"A good MarTech tool for beginners of SMEs (if they can afford it)."

Comments: We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros: Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons: I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

  • Reviewer Source 
  • Reviewed on 24/04/2018
Aniket T.
VP - Marketing
Financial Services, 201-500 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 22/09/2017

"Our worn out hunt for THE email automation tool we wanted, ended with WebEngage"

Comments: We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Pros: Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons: The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

  • Reviewer Source 
  • Reviewed on 22/09/2017
Soyinka M.
Head, Retention Marketing
Internet, 1,001-5,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2017

"A platform which empowers marketing to create large scale campaigns without going to the developer "

Comments: Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros: User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Cons: The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

  • Reviewer Source 
  • Reviewed on 19/09/2017