---
description: Get detailed information about TrueLoyal usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: TrueLoyal Price, Reviews & Ratings - Capterra Israel 2026
---

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# TrueLoyal

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> TrueLoyal is the loyalty platform built for brands that know a moment of choice isn't the same as committed preference.
> 
> Verdict: Rated **4.8/5** by 58 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses TrueLoyal?

Brand marketers at consumer companies who are ready to own their consumer relationships: CMOs, loyalty managers, and digital marketers at CPG, retail, and lifestyle brands.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 58 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support Software | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueLoyal
- **Founded**: 2010

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- CRM Software
- Campaign Management Software
- Engagement Tracking
- Gamification Software
- Loyalty Program
- Membership Management Software
- Promotions Management
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Promotion

## Integrations (21 total)

- Adobe Commerce
- Bazaarvoice
- BigCommerce
- Clover
- Cogent
- HubSpot CRM
- HubSpot Marketing Hub
- Klaviyo
- Listrak
- Miva
- NetSuite
- PowerReviews
- PrestaShop
- Shift4Shop
- Shopify

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Customer Advocacy Software](https://www.capterra.co.il/directory/31435/customer-advocacy/software)

## Related Categories

- [Customer Advocacy Software](https://www.capterra.co.il/directory/31435/customer-advocacy/software)
- [Customer Loyalty Software](https://www.capterra.co.il/directory/10031/customer-loyalty/software)

## Alternatives

1. [Guusto](https://www.capterra.co.il/software/186209/guusto) — 4.9/5 (3519 reviews)
2. [Kangaroo](https://www.capterra.co.il/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews)
3. [RepeatMD](https://www.capterra.co.il/software/1049073/repeatmd) — 4.4/5 (190 reviews)
4. [ReadySTORE Gift Card and Loyalty](https://www.capterra.co.il/software/83219/gift-card) — 4.8/5 (38 reviews)
5. [Boomerangme](https://www.capterra.co.il/software/1023965/boomerangme) — 4.8/5 (43 reviews)

## Reviews

### "Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage" — 5.0/5

> **Radha** | *28 April 2026* | Legal Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage.
> 
> **Cons**: What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies.
> 
> Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way.

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### "Zinrelo is the Gold standard of Marketing." — 5.0/5

> **Katie** | *10 September 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Zinrelo is a company that makes rewarding loyalty efficient as well as easy. Through their countless features, our company has benefited highly. What's really worth highlighting is their customer service. Someone from Zinrelo always responds in a very timely manner to address any needs that we have. I especially like the points system. It's very easy to rework and customize different parts of it, so the program and earning points can be as efficient as possible for our clients.
> 
> **Cons**: Zinrelo can be a little costly to use. Possibly offer discounted plans in the near future or ways to earn some sort of credit.
> 
> I cannot recommend Zinrelo enough. Without them, we more than likely wouldn't have as many clients as we do already.

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### "Pricey but it works" — 4.0/5

> **Grant** | *2 October 2024* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Very built out, easy to use, customer service is amazing
> 
> **Cons**: Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize
> 
> The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way.

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### "Zinrelo is Great\!" — 5.0/5

> **Melissa** | *2 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use :) Has great customer service\!
> 
> **Cons**: N/A I'm satisfied with how it works for our business
> 
> It's been great for our company and has helped us grow as a business.

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### "Best loyalty program so far" — 5.0/5

> **Raphael** | *6 March 2023* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price
> 
> **Cons**: An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational.
> 
> Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/143027/zinrelo)

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