---
description: Get detailed information about Outbrain usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: Outbrain Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Outbrain](/software/140446/outbrain-amplify)

# Outbrain

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> Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.
> 
> Verdict: Rated **3.9/5** by 32 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Outbrain?

Online marketer

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 32 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support Software | 3.7/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Outbrain
- **Location**: New York, US
- **Founded**: 2006

## Commercial Context

- **Starting Price**: US$20.00
- **Pricing model**: Per Feature (Free version available)
- **Pricing Details**: Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United States

## Features

- A/B Testing
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Auto Update
- Automated Publishing
- Bid Management
- Billing & Invoicing
- Budget Management
- Campaign Analytics
- Campaign Management Software
- Campaign Tracking
- Channel Management Software
- Click Tracking
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Segmentation
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Digital Asset Management Software
- Engagement Tracking
- Lead Capture Software
- Lead Management Software
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Metrics
- Personalization and Behavioral Targeting Software
- Press Monitoring
- Press Release Builder
- ROI Tracking
- Reporting & Statistics
- Retargeting Ads
- Search/Filter
- Social Media Monitoring Software
- Website Analytics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Content Marketing Software](https://www.capterra.co.il/directory/30796/content-marketing/software)

## Related Categories

- [Content Marketing Software](https://www.capterra.co.il/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software)
- [PPC Software](https://www.capterra.co.il/directory/30967/ppc/software)
- [Public Relations Software](https://www.capterra.co.il/directory/10033/public-relations/software)
- [Advertising Agency Software](https://www.capterra.co.il/directory/30736/advertising-agency/software)

## Alternatives

1. [Google Ads](https://www.capterra.co.il/software/213339/google-ads) — 4.4/5 (1012 reviews)
2. [Quartile](https://www.capterra.co.il/software/1014346/quartile) — 4.5/5 (94 reviews)
3. [Adalysis](https://www.capterra.co.il/software/173311/adalysis) — 4.6/5 (119 reviews)
4. [Semrush](https://www.capterra.co.il/software/151962/semrush) — 4.6/5 (2323 reviews)
5. [Taboola](https://www.capterra.co.il/software/156009/taboola) — 4.5/5 (68 reviews)

## Reviews

### "Helps with page views" — 5.0/5

> **Hannah** | *28 July 2018* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.
> 
> **Cons**: You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

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### "An amazing way to reach new customers\!" — 5.0/5

> **rotem** | *11 June 2018* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.
> 
> **Cons**: It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.
> 
> wat to reach new users

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### "Access to great media, but targeting and exclusions are limited" — 3.0/5

> **Verified Reviewer** | *25 February 2021* | Insurance Software | Recommendation rating: 10.0/10
> 
> **Pros**: We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain.
> 
> **Cons**: We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. &#10;&#10;This actually caused us to cancel alot of campaigns with Outbrain.
> 
> A good experience but could be better when spending alot of money each month.

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### "Outbrain helps us reach high value customers" — 5.0/5

> **Verified Reviewer** | *19 March 2019* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.
> 
> **Cons**: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

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### "Want to reach a wider audience?" — 5.0/5

> **Abdul Haseeb** | *28 March 2019* | Online Media | Recommendation rating: 9.0/10
> 
> **Pros**: - Fast \&amp; easy campaign set-up,&#10;- Very specific GEO targeting,&#10;- Excellent tracking,&#10;- Audience reach at a fair price,&#10;- Quick \&amp; reliable reporting.
> 
> **Cons**: - No ads preview once the campaign is live,&#10;- Cannot target Chinese market,
> 
> I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting\! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here\!&#10;&#10;I work with other native advertising tools \&amp; I would say the UX design is much simpler and easier then what I see elsewhere. &#10;&#10;Last but not least, customer support is top-notch\! Quick, Sharp \&amp; Supportive\!

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## Links

- [View on Capterra](https://www.capterra.co.il/software/140446/outbrain-amplify)

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