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Israel Local product
ActiveTrail

ActiveTrail

Israel Local product

What Is ActiveTrail?

"All in one" email marketing & marketing automation software. Offer extremely easy-to-use mobile responsive email marketing, newsletter templates, sms campaigns, landing page builder, survey tool, optimization tools, marketing automation features, smart lead forms, and sales booster for e-commerce.

Who Uses ActiveTrail?

Businesses from all types and in all sizes.

ActiveTrail Software - Activetrail homepage
ActiveTrail Software - Automation system
ActiveTrail Software - Email templates
ActiveTrail Software - 4
ActiveTrail Software - 5

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Reviews of ActiveTrail

Average score

Overall
4.3
Ease of Use
4.5
Customer Service
4.5
Features
4.2
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
60%
4
30%
1
10%
Kavindu Githsara
Kavindu Githsara
System Specialist in Sri Lanka
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A Popular and Powerful Marketing Automation Platform

5.0 last year

Comments: ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities.

Pros:

ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes.

Cons:

ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue.

Joiada
Content Writer in Philippines
, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy to use, feature-packed email marketing program

5.0 8 years ago

Comments: I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates.

ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next).
And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial.

Pros:

Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

Cons:

Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

Helder
CEO in Portugal
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Really Bad Service..or no service at all!

1.0 3 years ago

Comments: The service is really bad. Contact is frustrating!
I wasted time and money. At the moment I still have an active account but I will certainly change.

Pros:

Price is the only Pro. Integration with our site eas easy.

Cons:

The service is really bad! Contact is impossible.

Paul
Owner in Israel
Used the Software for: Not provided
Reviewer Source

Brilliant! The Best Value for Money in Email Automation

5.0 8 years ago

Comments: We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering:
- an extraordinary selection of templates and designs
- storing uploaded pictures for reuse with other campaigns
- a SPAM score that tells you how likely it is that your mail will be marked as SPAM
- an integrated connection to Bigstock Photo
- Everything is responsive, letting you fit your emails to mobile screens.

As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page.
Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success): The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as:
- 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up.
- When men register, private or corporate, an email is triggered to our art director so she can make personal contact.
All of this is setup once, and then handled by ActiveTrail automatically.
Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out.

Wela
Philippines
, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing All-In-One Solution!

5.0 8 years ago

Comments: ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform. It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this. ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems. Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome!

Pros:

It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

Cons:

Its loading time can be quite slow.