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Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

What Is Salesforce Marketing Cloud Account Engagement?

Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.

Who Uses Salesforce Marketing Cloud Account Engagement?

Organizations that use online marketing for lead generation

Salesforce Marketing Cloud Account Engagement Software - Customer Re-Engagement
Salesforce Marketing Cloud Account Engagement Software - Pardot platform

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Reviews of Salesforce Marketing Cloud Account Engagement

Average score

Overall
4.1
Ease of Use
3.8
Customer Service
3.9
Features
4.0
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kate
Kate
Marketing & Account Management in US
Verified LinkedIn User
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pardot delivers on promises

5.0 4 years ago

Comments: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Liam
Marketing Manager in UK
Electrical/Electronic Manufacturing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Salesforce Marketing Cloud Account Engagement - Review

4.0 8 months ago

Comments: It is an essential tool that, although costly, is necessary to grow and scale.

Pros:

It allows us to gather, segment and target leads all in one place.

Cons:

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

Vivien
Associate in Philippines
Airlines/Aviation, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce rate 10

5.0 last month New

Comments: ITS SO PERFECT. VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION.

Pros:

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Cons:

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Bite the bullet and invest in a better tool

2.0 5 years ago

Comments: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros:

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons:

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Only for big companies

4.0 4 months ago

Pros:

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Cons:

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.