BenchmarkONE

Who Uses BenchmarkONE?

BenchmarkONE is a sales and marketing platform for marketing agencies and small businesses that want a simple, affordable way to manage contacts, improve follow-up and win more customers.

What Is BenchmarkONE?

The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. BenchmarkONE (formerly Hatchbuck) has the core tools you need, without expensive bells & whistles that just distract.

BenchmarkONE Details

BenchmarkONE

http://www.hatchbuck.com/

Founded 2012

Support

  • Business Hours

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation
BenchmarkONE video
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BenchmarkONE pricing overview

BenchmarkONE does not have a free version but does offer a free trial. BenchmarkONE paid version starts at US$39.00/month.


Starting Price

US$39.00/month

Free Version

No

Free Trial

Yes

BenchmarkONE Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking

View full list of Advertising Agency Software

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Generation
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of Customer Relationship Management Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

BenchmarkONE Alternatives

More BenchmarkONE alternatives

BenchmarkONE Reviews

Showing 5 of 150 reviews

Overall
4.4/5
Ease of Use
4.5/5
Customer Service
4.6/5
Features
4.2/5
Value for Money
4.4/5
George G.
Business Development and Growth
Management Consulting, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/07/2018

"The happy lil' secret in the automated marketing world!"

Comments: Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Pros: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

  • Reviewer Source 
  • Reviewed on 25/07/2018
Peter P.
Principal
Retail, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 06/02/2020

"Hatchbuck hits a sweet spot"

Comments: Sales engagement and qualification

Pros: Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Cons: Not much. It hits the highlights and is affordable.

  • Reviewer Source 
  • Reviewed on 06/02/2020
Christoph K.
GM
Management Consulting, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    1/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 18/05/2017

"Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work"

Comments: Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Pros: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

  • Reviewer Source 
  • Source: SoftwareAdvice
  • Reviewed on 18/05/2017
Verified Reviewer
CEO
Pharmaceuticals, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 05/12/2019

"Excellent CRM for small company"

Comments: Lead tracking, prioritization, campaigns, nurturing

Pros: I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

Cons: The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

  • Reviewer Source 
  • Reviewed on 05/12/2019
Mayur T.
Infrastructure Engineer
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 15/07/2018

"A great CRM and marketing system for small businesses."

Pros: The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media.

Cons: It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 15/07/2018