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What Is Salesforce Starter?

Find more leads, win more deals, and keep customers happy with out-of-the-box tools built into the world’s #1 CRM suite. Introducing the all-in-one, easy-to-use solutions that bring marketing, sales, and service together. Starter Suite is the fastest, easiest way to get started with a complete CRM. Pro Suite takes Starter to the next level, unlocking customization, automation, and enhanced sales and service functionality.

Who Uses Salesforce Starter?

Salesforce Starter supports small and medium sized business with a simple CRM for marketing, sales, and service.

Salesforce Starter Software - Salesforce Starter home page
Salesforce Starter Software - Salesforce Starter setup
Salesforce Starter Software - Salesforce Starter reporting
Salesforce Starter Software - Salesforce Starter opportunities
Salesforce Starter Software - Salesforce Starter filter leads

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Reviews of Salesforce Starter

Average score

Overall
4.4
Ease of Use
4.0
Customer Service
4.1
Features
4.2
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
James
James
Revenue Operations Manager in UK
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Admin Review

4.0 last year

Comments: Overall very good, there’s a reason it’s the top CRM in the world, but the backend is very difficult to manage, lots of nuances and takes a dedicated person to manage the platform

Pros:

Extremely customisable, has a wide range of features and functionality, extremely powerful In the amount of automations and how you display the system to the end users which can keep it easy for them to use

Cons:

The range of features does in turn make take away from the core capability of the system which is to be a good crm; it lacks basic features you would expect from a product so expensive sometimes

Kaitlyn
Partner and Sales Manager in US
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Just right for small business

5.0 3 years ago

Comments: Being a small business we need a CRM that won't break the bank. We need to keep every customer we have, so the customer experience is paramount. We need to get as much information out of every sale and customer interaction as we can, and we need to accelerate sales. Salesforce essentials has done all of this for us.
There are things that I would improve.

Pros:

Salesforce Essentials is more affordable than standard Salesforce and still has what I need in a CRM. I get work done faster, sell faster, and make our customer experience amazing. I set up a customized self service portal and set particular concerns or questions to be sent to a specific person. This means that if for example a customer asks if a garmet can be altered, they're directed to our seamstress instead of directed to me and then transfered to our seamstress. Salesforce essentials records and tracks my calls and emails meaning I no longer have to. I have gained more information about leads, where they come from and why they choose us.

Cons:

Sometimes it can be hard to find the data I'm looking for. It's not easy to find or get invoices. Customer care wasn't very helpful although I did try to make contact during a very busy time of day. I was still disappointed.. This is the essentials version of Salesforce so obviously the features aren't as robust.

Clayton
Database Manager in US
Financial Services Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Great product, hard to tailor to companies specifically due to the complex algorithms.

3.0 3 years ago

Comments: I have over 5 years of experience with Salesforce, we used it when I was a production designer for a print and graphics firm. We loved it, but yet we experienced some of these same hardships in this company I am with now, the transition and tailoring to what we do specifically is just not there. It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when we have sales and other projects to handle ourselves.

Pros:

There are endless possibilities on what you can do, and what you can achieve with this product. The AI software is a great tool if you are able to use it.

Cons:

Too complex on tailoring the software, I feel like a simple request would take months to get accomplished. I noticed for someone with Salesforce experience myself, our transition from BNTouch to Salesforce was seamless, but many of my co-workers were left in the dark and felt like they had a lack of training provided from your team when we launched this new software.

Rex
Manager in US
Wholesale, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Works Great! Increases our Closing Percentage by 20%

4.0 4 years ago

Comments: So far its been very good. We also use other modules from Salesforce. After demoing about 4 packages, we went with Salesforce. Knowing that they are the primary leader in CRM, helped in that decision, as most of our other applications have APIs to intergrate with.

Pros:

The integration with all of our other systems and software.

Cons:

The setup is a little tricky when using other software with Salesforce. It really helps to have good support from any other vendors products you want to integrate with Salesforce. Examples being Quickbooks, ShipRush, Verizon Connect, etc. We have many departments and different software in each. So being sure you have API support is critical.

Kenneth
Kenneth
Ops Manager in UK
Verified LinkedIn User
Oil & Energy, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Using Salesforce is incredibly easy for my team

5.0 3 years ago

Comments: This was an awesome experience and an essential for an organization hoping to more readily attract and hold clients on the web

Pros:

I truly like how Salesforce is the most incredible in its industry and offers extraordinary CRM programming. It is ideally suited for connecting with potential clients in view of their past interest in the organization as well as what they would require to remain drawn in and retained. I love the manner in which you can modify it and it mechanizes each thing so extraordinary from messages to calls its incredible.

Cons:

When first starting to use Salesforce, it can seem overwhelming. The pages feel extremely crowded when you don't know where to look for something because there is an abundance of information. Salesforce becomes easier to use with more experience, yet for new clients there may be a learning curve.