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Khoros Marketing
What Is Khoros Marketing?
Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers Khoros Social Marketing to orchestrate, govern, engage, and measure integrated social campaigns; Khoros Intelligence to stay ahead of your market, your competition, and your audiences; Khoros Vault to protect your brand across your social footprint & Khoros Experiences to inspire audience participation across your digital properties.
Who Uses Khoros Marketing?
Designed for large businesses, it helps identify target audience, analyze relevant brand media, manage marketing campaigns, monitor social media advertisements, track online reach, and more.
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Reviews of Khoros Marketing
Good social media tool
Comments: It is a tool used by our clients that we manage daily. It helps us organize content and receive approvals for publishing. It also tracks our campaign content.
Pros:
For content scheduling purposes, it is great. You can sync multiple accounts and publish content simultaneously if desired. You can also organize content with labels although there are some limitations.
Cons:
The analytics side of the product is not as strong as content and listening. There are other products that do a better job with features and dashboards.
Alternatives Considered:
Khoros is great for enterprise clients, but has some short comings.
Comments: Overall, Khoros is an okay tool. If you have large volumes of content and multiple accounts to manage, this tool can handle it. The customer service team is very. pleasant to work with. Just note that the monitoring streams are a bit challenging to filter. We also felt that the we did not use a majority of the features available as they did not fit our needs. Therefore it was difficult to justify the spend ($$$$).
Pros:
Monitoring & engagement. We have a high volume of comments that come in daily and needed a tool that can pull everything in successfully. It made it easier for the team to monitor and engage with the community. Customer Service - The team is very responsive. They will attempt to help as much as they can.
Cons:
Overwhelming - It can be overwhelming at times. There's isn't an easy way to understand where you left off when monitoring streams. Features - Some of the features did not fit our needs. Specifically, the analytics and content library. We found others tools are more accurate for our listening and reporting needs. The content library did not categorized, organized or filter our content the way we needed. Expensive - Very expensive compared to their competitors. Hard to justify costs when we aren't using a lot of the features available.
Ugh!
Pros:
Spredfast is very similar to Hootsuite in terms of a scheduler. But it also does social listening which is important for my industry.
Cons:
Schedule is slow and it's a little complicated. Customer service is very responsive, but sometimes it feels like they're answering you just for the sake of answering. Overall, not a fan. And there's a lot of ways your analytics can be skewed. Annoying to say the very least.
Khoros Is great for Social Media Communications
Comments: My experience with Khoros Marketing has been amazing. The communication and effectiveness is exactly what any business needs.
Pros:
Khoros has been a great for communicating with our customers via Social Media. It is very easy to manager multiple social media platforms and accounts from Khoros without having to directly log in into each platform. They system is very reliable and accurate.
Cons:
I can't think of any downside to this software as my experience has been great and I am not aware of any competitors.
Nikki's Review
Pros:
I like that it is intuitive, and easy to understand for new team members.
Cons:
Theres are glitches often when communicating with Opal
