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What Is Zapier?

Zapier helps SMBs easily automate work without writing any code. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. Zapier integrates with more tools than anyone, helping you streamline processes and making all your systems more efficient. And for larger teams, Zapier offers collaboration and security features that let you unlock the power of automation for your entire organization.

Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

Zapier Software - AI power-ups
Zapier Software - Audit logs
Zapier Software - Multi-step Zaps
Zapier Software - Visual Editor
Zapier Software - Zap versions

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Reviews of Zapier

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.3
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Lucas
Lucas
Project Manager in US
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A highly usable and reliable platform

5.0 2 months ago

Comments: We use Zapier to connect internal tools like SharePoint with outward-facing tools like Ticket Tailor.

Pros:

Zapier makes automation elegant. Their editor works well and walks me, a non-coder, through the process. And Zapier Tables is a great addition.

Cons:

Zapier tends to be more expensive than the competition, and it is pricy for us as a nonprofit.

Christopher
Coach in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

The Perfect Middle man for everything!

5.0 4 weeks ago New

Comments: Great, I only use it for basic functions but I am starting to use it for more complex ones as i have started using it more. Easy to navigate and set up

Pros:

What is not to like, Zapier basically is the middle man to automate and connect anything with anything. All done in your sleep once you have set Zaps up work.

Cons:

Not super simple to start at first but once you get the hang of it, you can flow through Zaps, the help section is also great and it gives you suggestions to fix any issues you have and work arounds, a really good feature.

Phillip
Director of marketing in Canada
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Good, but too expensive

3.0 2 months ago

Comments: They have a long list of integrations, but the price is just way too high

Pros:

It is easy to integrate other products and create workflows.

Cons:

It is very expensive, and it could be difficult to create flows with some integrations

Ali
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Has given me back so much time spent on PM!!!

5.0 3 months ago

Comments: Zapier has helped me sort and systemize data, increase efficiency of workflows, and given me so much time back! I love Zapier and it's great for when you need multiple softwares to work together that do not already have custom integrations! One of my greatest projects I used Zapier for was automating a room rental booking process!

Pros:

Zapier gives me and my clients back countless hours of project management time by making tasks happen instantaneously that would have manually taken hours! It's easy to use and has great customer support!

Cons:

It takes time to learn how Zapier works (tips and ways to use more efficiently) so it's hard to learn by trial and error. If you take some time to watch a few tutorials/read a few articles and learn how to use the platform, you will be able to use it much more efficiently! Some of my toughest challenges were because I didn't understand Zapier terminology!

Naveenprabhu
Digital Marketer in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best Tool for Streamlined Marketing Automation

5.0 2 months ago

Comments: t’s a powerful tool that makes automation easy and saves me a lot of time on repetitive tasks. It helps streamline my marketing processes, like lead management and email follow-ups, without needing technical skills. Overall, it’s reliable and easy to use, making my work much more efficient.

Pros:

it connects all my marketing tools easily. It saves me a lot of time by automating tasks like adding leads to my CRM & sending follow-up emails. The interface is simple, and it makes my work faster and more organized.

Cons:

Zapier is more expensive. While it’s very helpful, the pricing can be high for small teams or businesses. Also, some advanced workflows require higher plans, which aren’t always affordable.

Kristian
Head of Marketing in UK
Financial Services Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best automation tool

5.0 2 months ago New

Comments: I use Zapier daily for many automations, data feeds and technical tasks. It is a core tool that empowers the marketing team to perform technical work without the need for developers.

Pros:

User friendly platform with so many capabilities that can suit both developers and non developers. I have used this to integrate CRMs, automate processes and other tasks that I couldn't do without this platform.

Cons:

Zapier bug testing was clunky, but in the last few months this has been improved no end.

Dave
Marketing Assistant in UK
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

You don't need to be a developer to use Zapier

5.0 2 months ago

Comments: It has allowed non developer skilled people within our team to be able to integrate two of our most important platforms together seamlessly.

Pros:

Easiest non technical way to integrate products and platforms together.

Cons:

It can become technical if you are looking for a deep integration, however using logic often can help most complete setting up zaps.

Favio
Founder in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Must have for startups in Marketing industry.

5.0 2 months ago New

Comments: We had really good experience through the year we used it. We saved plenty of time automating and connecting our marketing tools. Overall it was a good investment.

Pros:

It made our tasks automation incredibly easy in the process of integrating our app with external websites, apps and services. The setup was not extremely hard even without extense knowledge. We set up a workflow to add new leads on our loyalty website that came from Facebook Ads.

Cons:

You have to be careful with the cost and the features you might end up using. We did not have that problem but we noticed it could get high, specially for startups with tight budget as we were.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic tool for connecting all your services and setting up custom workflows

5.0 2 weeks ago New

Comments: Overall it's been great using Zapier. It's a hard job getting so many services connected with each other and they are best in the field. The UI isn't always great but it's constantly improving. In the end, this it's something you mostly setup and then it runs behind the scenes. I don't need to interact with the app on a daily basis.

Pros:

It lets me connect so many apps with each other. Lots of flexibility and customizations.

Cons:

It can easily get complicated, and you need to have a bit of technical expertise to fully understand how to get it to do what you want.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Simple and Powerful

4.0 last month New

Pros:

It allows users to connect different apps and automate workflows without needing coding skills.

Cons:

For small businesses or individuals, the free plan feels restrictive with limited tasks and features. Advanced workflows can become expensive quickly, requiring upgrades to higher-tier plans.

Milly
Founder in UK
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to get started, but a bit pricey

5.0 5 months ago

Pros:

Zapier is by far one of the easiest automations tools to get started with.

Cons:

The pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be.

Riccardo
Creative Director in Italy
Machinery, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best-in-class automation solution

5.0 11 months ago

Comments: Great tool that will boost your productivity, perfect for every kind of business

Pros:

An extremely wide range of integrations with many popular services and apps. Super easy to set up and test.

Cons:

The free plan is quite limited and for business purposals on a large scale you would definitely need to upgrade.

David
Operations Manager in UK
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier really is for everyone

5.0 3 months ago

Comments: Overall positive journey with Zapier, having little no code experience I now build complex automation workflows and save hours of manual processing time.

Pros:

Allows you to overcome the challenges of software interaction and automation in a user friendly and simple way. Automations and user interfaces are slick, clean, easy to build, and less problematic due to the easy to follow Zapier code free programming.

Cons:

The only downfall is that not every piece of software has connectivity.

Weronika
Weronika
CEO in Poland
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great tool for automating tasks!

5.0 5 months ago

Comments: Overall, my experience with Zapier has been very positive. It meets my expectations by allowing me to automate many processes without needing to code. It integrates well with the apps I use, and it's easy to set up and manage workflows.

Pros:

What I liked most about Zapier is its ease of use and how it simplifies automating tasks. It's user-friendly and saves me a lot of time by connecting different apps effortlessly.

Cons:

While Zapier generally works well, the pricing can get a bit high for some advanced features, especially when you need more zaps or premium integrations.

Princess
Legal Associate in Australia
Legal Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is our go for tool.

4.0 4 months ago

Comments: Zapier makes our professional work more efficient,saves time and guarantees the crucial processes carried out easy.

Pros:

With the use of Zapier,we have been able to automate repetitive tasks,Very simple to implement and enhances efficiency since by organizing processes we can centre on strategy.

Cons:

The pricing can be slightly higher for those going for the advanced plans.

Benson
Software Developer in UK
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is just amazing.....Can't function without it.

4.0 5 months ago

Pros:

I like that Zapier has infinite possibilities of automation if you are creative enough.very simple and easy to use even for team members who are not tech savvy.

Cons:

Nothing so far everything is working just as we've always wanted.

Joseph
Joseph
Marketing Manager in US
Verified LinkedIn User
Accounting Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Automations to optimize your entire workflow, amazing!

5.0 3 months ago

Pros:

So many automations possible, I use it for so many tasks to optimize efficiency across our whole organization

Cons:

I don't really have any, except that sometimes the software I want to create zaps with isn't available, but that's not really Zapier's fault

Bethany
Owner, Coach, Teacher in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

A powerhouse software. Worth the price

5.0 4 months ago

Comments: Zapier is a huge part of my business. To be honest, I wouldn’t know what to do without it. I have used zapier to move clients information to my email platform, bring in facebook ad leads to my platform and to my email platform and send me emails when it completes a zap. I love zapier and will continue to use it for years to come.

Pros:

-Connects with lots of different softwares and allows me to seamlessly bring data between different platforms -Can send me an email when the zap is complete -Let’s me know if there is an error in the process

Cons:

I honestly have none. I have liked everything with zapier.

CHARLES BOAMPONG
CHARLES BOAMPONG
Software Engineer in South Africa
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Awesome Workflow Automation and App Integration Tool

5.0 last year

Comments: Zapier is a versatile tool with a broad range of integrations and automation capabilities, making it accessible for users with varying technical expertise.

Pros:

Zapier has flexibility in handling data from different sources simultaneously.

Cons:

Users may need to carefully configure Zaps to handle multiple data sources effectively, and this process can be complex for some users.

Zainab
PROCESS EXECUTIVE in India
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

all good i like everything about zapier

5.0 7 months ago

Pros:

all good i like everything about zapier

Cons:

nothing telll all good . good soft ware easy to use

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Realiable but flimsy

5.0 8 months ago

Comments: Great, as worflow management tool it does its work, however, there's definitely room for improvement when it comes to usability

Pros:

I do like the integrations available, there little to no main platforms that you can't use in your workflow

Cons:

Most definitely the UI, it's not user friendly or intuitive, sometimes it makes it harder tor even the smallest of the operations

Matthew
Customer Support Lead in UK
Education Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is a must have

5.0 6 months ago

Comments: Our experience has been a good one. Without Zapier we would not have been able to link Calendly and our CRM. This has allowed us to see how has booked and attended a workshop/meeting which is really valuable. Without Zapier this would not be a reality.

Pros:

I like how easy it is to link to other services and providers we use. Using Zapier we can link Calendly and our CRM up so that those who book through Calendly show in the CRM.

Cons:

Changing some of the connected services was not easy to begin with. If there were videos it would be a great help.

Carlos
Owner in US
Telecommunications, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Data is king and Zapier lets you move it to where you need it.

4.0 last year

Comments: Overall Zapier has done what it needs to do for basic data movement, integrations and automations

Pros:

Basic Zaps can accomplish the most mundane tasks saving us so much time

Cons:

Basic zaps dont get into the nitty gritty of heavy dat lifting and we sometimes have to use other alternative.

Verified Reviewer
Verified LinkedIn User
Human Resources (HR) Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Haven't seen a robust tool similar to Zapier - one of the best in the market!

5.0 11 months ago

Pros:

As someone who works with automations on a daily basis, I find Zapier to be one of the most useful tools if you'd want to integrate different third party APIs. They way it connects with other platforms and tools is smooth. Even a person with limited knowledge with automation will find this tool easy to understand.

Cons:

None. Haven't had any major hiccups with this tool.

Kalina
Kalina
Freelance in US
Verified LinkedIn User
Luxury Goods & Jewelry, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Zapier, feeling at Ease

4.0 last year

Comments: Overall experience is great. I'm so happy this app. Is available for many people to use for their business use.

Pros:

I would say the best features of using Zapier would be The ability to use API, Workflow management that saves time, and third party integrations That have a range of different automations for many people.

Cons:

I didn't really have anything that I didn't like about zapier. I was a little skeptical When first trying out zapier But it didn't take long for me to Understand how the app works and I have really come to like zapier in general.