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What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Hootsuite Software - Hootsuite social media monitoring
Hootsuite Software - Hootsuite scheduling and planning
Hootsuite Software - Hootsuite publishing
Hootsuite Software - Hootsuite customer engagement
Hootsuite Software - Hootsuite analytics & reporting

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Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gabriel
Gabriel
Senior Digital Strategist in US
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great entry-level brand management tool; at the right price

4.0 5 months ago

Comments: I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages.

Pros:

Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost.

Cons:

It's not as complex or insightful as other tools. But that's because it's cheaper and more basic.

Steven
Digital Communications Manager in Australia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Solid, dependable social media management tool

5.0 5 months ago

Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

A.
Entrepreneur in US
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Less than favorable customer service...

3.0 6 months ago

Comments: For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.

Pros:

I liked the Hootsuite calendar tools and the ability to streamline my social media activity.

Cons:

Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.

Shir
Social Media Manager in Germany
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It empowered us to have the best possible control over all of our social media posts.

5.0 2 months ago

Comments: Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a comprehensive calendar view of all scheduled posts ensured that we were always fully coordinated.

Pros:

I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and it’s really improved our social media presence in a professional way. I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries. It’s great that whether I’m uploading photos or videos, everything is simple and fast across all platforms, and the basic publishing options are clear and easy. I love how I can easily repeat the same post multiple times, perfect for when I need to extend the period of displaying a certain content. I love that Hootsuite has made responding to messages very simple, no need to switch between channels. Everything is in one place.

Cons:

Scheduling rarely fails and when it does, it’s easy to fix. Hootsuite’s media library is amazing, it makes it easy to keep sharing and refreshing content seamless. Copying captions makes it easy to upload content instantly without any hassle.

Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Productivity to the max

4.0 8 months ago

Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.

Pros:

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons:

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.