--- description: Get detailed information about Mailchimp usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.co.il/software/110228/mailchimp Page: 1 / 708\ Next: [Next page](https://www.capterra.co.il/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17676 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17676 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Publishing - Automated Responses - Behavioral Analytics - Behavioral Targeting - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Click Tracking - Collaboration Tools - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Segmentation - Dashboard Software - Drag & Drop - Email Management Software - Email Templates - Email Tracking Software - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation Software - Marketing Automation Software - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Notifications - Recommendations - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Marketing - Social Media Integration - Social Media Monitoring Software - Subscriber Management - Website Analytics - Website Personalization - Workflow Management Software ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.co.il/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.il/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.il/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.il/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software) - [Social Media Marketing Software](https://www.capterra.co.il/directory/30781/social-media-marketing/software) ## Alternatives 1. 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[Systeme.io](https://www.capterra.co.il/software/198994/systeme) — 4.8/5 (2128 reviews) ## Reviews ### "The best email and autoanswer option" — 5.0/5 > **izak** | *28 April 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: mailchimp is the best email campaign answering and subcribers collecting which is great for any site (wordpress or html) so it can auto answer and keep all subscribes getting auto emails - help me a lot with my sales > > **Cons**: many many options , took me some time to find the autoanswer options ----- ### "An amazing email marketing and marketing automation platform" — 5.0/5 > **Bruno** | *22 July 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: I had an opportunity to use Mailchimp as a Sales Executive at Hackett \& Hackett International Group Limited. In this company, we are tasked with developing email marketing campaigns to target new customers and leads. I can say that it has a lot of benefits, and it would be very helpful for every person working in Sales and Marketing. First of all, it has a lot of advantages, starting with being intuitive and having a good user interface. In addition, there is a wide variety of templates and an easy-to-use email builder and campaign tool. All these things make this program convenient for people of different levels. Even those who have little knowledge of marketing can use it. > > **Cons**: In addition, I would like to note that this program has some disadvantages, including being expensive for some users and having a limited number of features for cheaper plans. Also, the automation of this program can be described as medium, meaning that in some cases, it can be not sufficient. Furthermore, I had some issues while using Mailchimp. Firstly, sometimes emails were placed in the spam folder, meaning that there are some deliverability issues. Secondly, Contact Management can be complicated at times, and there is no intuitiveness. Finally, while there are some good email templates, the design flexibility is limited, meaning that it is hard to create letters with nice design. > > In general, my experience of using MailChimp was a positive one, as it allowed me and my colleagues to target some new customers through email marketing campaigns. I would say that it is a great product, which can be very useful in different fields and areas of work. Therefore, I would recommend it to any person working in Sales and Marketing. ----- ### "Great for Startups, maybe too expensive in the long-term" — 4.0/5 > **Adam** | *4 August 2026* | Events Services | Recommendation rating: 8.0/10 > > **Pros**: Mailchimp's intuitive user interface makes it easy to use, even if you're not a designer. The drag-and-drop email builder and templates make it simple to create nice-looking emails fast. I also like the automation tools — things like welcome emails and follow-ups are easy to set up. It gives clear stats on opens and clicks, and it connects well with other platforms like Shopify and WordPress. > > **Cons**: It gets quite expensive as your contact list grows, and you can end up paying for inactive contacts if you don't clean your list often. A lot of the better features are locked behind pricier plans, so the free version feels limited. Support can be slow unless you're paying for a higher plan, and emails sometimes look different depending on the email app. > > Overall, Mailchimp is reliable and easy to get started with, especially for small businesses. It covers the basics well, but costs add up as you grow, and some useful features cost extra. Still, it's a solid choice if you keep your list tidy and don't need advanced enterprise tools. ----- ### "Great for POC's and Real Prod application" — 3.0/5 > **Edwin** | *25 July 2026* | Financial Services Software | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Mailchimp is how easy it is to create and manage email marketing campaigns without needing advanced technical skills. The drag-and-drop editor makes it simple to design professional-looking emails, and there are many templates available to get started quickly. The contact management features are useful for organizing subscribers, creating audience groups, and sending more targeted campaigns. I also liked the reporting tools because they provide helpful information about opens, clicks, and customer engagement. The platform connects well with other tools and makes it easier to manage marketing activities in one place. Overall, Mailchimp saves time and helps businesses communicate better with their customers. > > **Cons**: The main thing I liked least about Mailchimp is that some useful features can become expensive as your contact list grows. Small businesses or individuals with a limited budget may find the pricing difficult to manage over time. Some advanced automation and marketing features are only available on higher-tier plans, which can feel restrictive. I also found that the interface can sometimes feel overwhelming because there are many options and settings available. The email template customization is good, but users who want more design flexibility may need extra work. Customer support options could also be improved, especially for users on lower plans who need faster assistance. > > My overall experience with Mailchimp has been positive. It is a reliable marketing platform that makes it easier to create email campaigns, manage contacts, and track customer engagement. The platform is suitable for beginners while still offering useful tools for more experienced marketers. I appreciated the automation features and analytics because they helped understand what content performs better with an audience. However, the pricing structure can become a concern as a business grows, and some features require upgrading plans. Despite these limitations, Mailchimp remains a strong choice for email marketing because it is easy to use, stable, and provides many helpful features for managing customer communication. ----- ### "Unsolved Tech Support, No REFUND for product not working as promised." — 1.0/5 > **Brandi** | *17 June 2026* | Consumer Goods | Recommendation rating: 0.0/10 > > **Pros**: I liked the idea of having email and sms marketing abilities in one platfrom. However, I have yet to get them to work sucessfully. > > **Cons**: Customer Support, Billing Support, Tech Support - all chat, no actual help. No real live person to help, no real answers when their product does not work as promised. No support when their product fails. > > I would not recommend Mailchimp based on our experience with their SMS automation product, technical support, and customer service. We paid for Mailchimp because we needed a working SMS keyword automation for a major giveaway promotion. The basic function we needed was simple: a customer texts a keyword to the Mailchimp SMS number, receives the automated SMS response, and completes the entry process. Unfortunately, the product did not work consistently. Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response. Out of several attempts, only a small number completed successfully, which made the product unusable for the promotion we were trying to launch. The bigger issue was the support experience. I spent days trying to troubleshoot this. I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation. Instead of getting clear help, I received confusing and conflicting answers. One support interaction suggested the problem was a trigger setting. Another response said the SMS action needed to be placed immediately after the trigger. Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign. At one point, the Mailchimp chat window itself became part of the problem. The live chat would not close, and because it would not disconnect, I could not access support normally. I repeatedly tried to close the chat and even sent multiple messages asking for help because I was stuck in the chat window. Mailchimp later acknowledged this as a known behavior their development team was addressing, but that did not help me when I was actively trying to solve a time-sensitive campaign issue. The file-sharing process was also frustrating. Mailchimp asked me to upload screenshots through a portal, but the portal would not let me upload anything. Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so. After all of this, we asked about canceling and receiving a refund because the product was not working for the purpose we purchased it for. The response we received was that the only way to cancel was by downgrading to the free plan, but we were told the account could not downgrade again because it had already been downgraded before. That was extremely frustrating because the prior downgrade was not us canceling after using a paid account successfully; it was the account moving from a trial/previous plan situation. Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative. Overall, this was one of the most frustrating software and support experiences I have had. We paid for a service that did not perform reliably, spent days trying to troubleshoot it, were unable to get timely or effective technical support, were denied meaningful cancellation/refund help, and lost valuable time on a promotion that depended on this feature working. Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation. ----- Page: 1 / 708\ Next: [Next page](https://www.capterra.co.il/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data