--- description: Get detailed information about Xnurta usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Xnurta Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Xnurta](/software/1064940/xmars) # Xnurta Canonical: https://www.capterra.co.il/software/1064940/xmars Page: 1 / 2\ Next: [Next page](https://www.capterra.co.il/software/1064940/xmars?page=2) > Optimize and scale Amazon, Walmart, and Criteo retail media campaigns automatically using Xnurta's agentic AI execution platform. > > Verdict: Rated **4.4/5** by 28 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Xnurta? E-commerce agencies, enterprise brands, and large-scale Amazon and Walmart marketplace sellers managing multi-channel retail media portfolios who want to automate execution. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 28 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - AI/Machine Learning - Bid Management - Budget Management - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Tracking - Channel Management Software - Conversion Tracking - Dashboard Software - Data Import/Export - Data Visualization Software - KPI Monitoring - Marketing Automation Software - Multi-Campaign - Multi-Channel Marketing - Performance Metrics - ROI Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software) - [Marketplace Software](https://www.capterra.co.il/directory/31460/marketplace/software) - [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software) - [AI Marketing Tools](https://www.capterra.co.il/directory/34136/ai-marketing-tools/software) - [Marketing Automation Software](https://www.capterra.co.il/directory/6/marketing-automation/software) ## Alternatives 1. [Google Ads](https://www.capterra.co.il/software/213339/google-ads) — 4.4/5 (1014 reviews) 2. [Brevo](https://www.capterra.co.il/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [MailerLite](https://www.capterra.co.il/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [Mailchimp](https://www.capterra.co.il/software/110228/mailchimp) — 4.5/5 (17676 reviews) 5. [ActiveCampaign](https://www.capterra.co.il/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Making Amazon Ads a Little Less Crazy" — 5.0/5 > **Chris** | *3 August 2026* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I've worked with Xnurta for over two years in multiple roles, and they've consistently exceeded my expectations. Their advertising platform is intuitive, powerful, and has helped me make smarter decisions while saving valuable time. Beyond the technology, their team is incredibly responsive, knowledgeable, and committed to helping me succeed. It's rare to find a company that delivers both a great product and outstanding service. > > **Cons**: I would love to see more inventory automation, they have a great labeling system I would love to use that to seamlessly change out ad inventory. An upgrade to their market insights and baking that into ad automation. > > I have used Xnurta from an agency as well as bringing them when I moved direct to brand. I really appreciate their partnership and the value they have brought to my various roles. ----- ### "A Powerful, Flexible Tool That Grows With Us" — 5.0/5 > **Brian** | *2 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. > > **Cons**: Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. > > Our experience has been excellent. The support team is responsive and quick to resolve any questions or issues. Communication has been smooth, and we’ve appreciated the ability to scale our usage based on our needs. Xnurta has even been flexible with pricing based on our specific account usage, which shows they really understand how to support agencies like ours. ----- ### "Got to grab that last $500\!" — 1.0/5 > **Farid** | *30 September 2025* | Alternative Medicine | Recommendation rating: 1.0/10 > > **Pros**: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. > > **Cons**: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. > > Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. ----- ### "Game changer" — 4.0/5 > **Gerry** | *12 August 2026* | Management Consulting | Recommendation rating: 8.0/10 > > **Pros**: Ai managed groups and the capability to use own rules inside of the ai managed groups is a game changer > > **Cons**: Unable to work adjust placement modifiers like bids and or budget. We have to manually input the actual value > > Overall positive experience with using the tool and I like the fact that Xnurta is constantly releasing new features to help manage ads ----- ### "Excited for the future\!" — 4.0/5 > **Griffin** | *5 August 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It's an all-around great tool. I've been impressed with the sponsored ads and DSP management, as well as the AI they've incorporated into building and managing campaigns. > > **Cons**: Custom reporting is not their strong suit. They have made updates, but it's honestly still kind of "clunky" in terms of the user experience. They have done a lot of work on it recently, so it's improving. It would be great if you could also customize the executive dashboard. > > Extremely positive - Our account rep, \[sensitive content hidden\], has been great, and the tool has some amazing features that would be impossible to cover in this review. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.il/software/1064940/xmars?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/1064940/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data