--- description: Get detailed information about Xnurta usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Xnurta Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Xnurta](/software/1064940/xmars) # Xnurta Canonical: https://www.capterra.co.il/software/1064940/xmars Page: 1 / 3\ Next: [Next page](https://www.capterra.co.il/software/1064940/xmars?page=2) > Optimize and scale Amazon, Walmart, and Criteo retail media campaigns automatically using Xnurta's agentic AI execution platform. > > Verdict: Rated **4.7/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Xnurta? E-commerce agencies, enterprise brands, and large-scale Amazon and Walmart marketplace sellers managing multi-channel retail media portfolios who want to automate execution. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, Traditional Chinese - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Tracking - Channel Management Software - Conversion Tracking - Dashboard Software - Data Import/Export - Data Visualization Software - KPI Monitoring - Marketing Automation Software - Multi-Campaign - Multi-Channel Marketing - Performance Metrics - ROI Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software) - [Marketplace Software](https://www.capterra.co.il/directory/31460/marketplace/software) - [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software) - [Marketing Automation Software](https://www.capterra.co.il/directory/6/marketing-automation/software) - [PPC Software](https://www.capterra.co.il/directory/30967/ppc/software) ## Alternatives 1. [Google Ads](https://www.capterra.co.il/software/213339/google-ads) — 4.4/5 (1014 reviews) 2. [Brevo](https://www.capterra.co.il/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.co.il/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.co.il/software/79367/activecampaign) — 4.6/5 (2570 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.co.il/software/171840/hubspot-marketing) — 4.5/5 (6257 reviews) ## Reviews ### "Always Innovating, Always Teaching" — 5.0/5 > **Michael** | *14 August 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The current breadth of functionality of the tool allows us to replace 75-90% of other 3P tool model use cases. Our client specialists, \[sensitive content hidden\] , have been instrumental in teaching, mentoring and problem solving use cases across Sponsored Products, DSP, and AMC best practices and have transformed the way we are able to manage and analyze our clients' advertising efforts. > > **Cons**: Insight Agent wasn't as intuitive as we initially hoped, and were excited for future iterations on this tool. Additionally, if we were able to access more in depth category information, like competitive ad revenue, keyword targeting and ad spend estimates, that would largely eliminate the need for outside 3P data tool partnerships. ----- ### "Co-Founder" — 5.0/5 > **Wyatt** | *26 August 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Customer support is amazing. From our CSM to the sales team that onboarded us the team really makes us feel like family. Answerring questions quickly and making sure we are staying ahead of the curve with all the new features > > **Cons**: AI has been a hard part to adopt. The DSP AI I am testing seems to be a little weird and I have not been able to fine tune it to outperform expectations > > Experience with Xnurta is amazing overall. Could not ask for a better partner to work with my clients on I look forward to assisting the team in anyway possible since they have provided me so much value beyond the contract ----- ### "Xnurta- Diray" — 3.0/5 > **Brendan** | *20 August 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: It is very easy to use and pull reports. Ability to add audiences seamlessly into DSP is extremely efficent. > > **Cons**: Line item data via the DSP is not available. Xnurta it seems was set up with Amazon Ads in mind. I make all my optimizations at the line item level, not having that is a big pitfall > > I would say a 5 because of the lack of line item insights. We need line item detail to know how we are performing ----- ### "Best Team and Results in the Industry. Period. Full stop." — 5.0/5 > **Cameron** | *28 August 2026* | Sporting Goods | Recommendation rating: 9.0/10 > > **Pros**: The Xnurta team is the best, the people really make this product shine. I really dig the custom dashboards, granularity you get with AI optimizations, and AMC hub. Ultimately I can manage our portfolio of brands, globally, all in one place - and get results. Could I ask for more from an ad tech? > > **Cons**: This product is robust. There is a bit of a learning curve compare to other ad tech I've used. Almost more features than I know what to do with. Would love some sort of training program (xnurta university?) or community slack group. > > Overall experience has been great. All our accounts are cranking. I am opening new countries every month with unmatched GTM speed. And rolling in other brands in our portfolio that are seeing great results. Also - their connection with the Amazon ads team is unparalleled in the industry. Our DAA funds ----- ### "User-Friendly and Timesaving" — 5.0/5 > **Zoe** | *20 August 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: XN is user-friendly, timesaving, and provides helpful data and insights in an organized way. I appreciate the AI learning and collaboration. > > **Cons**: Some of the functionality is sometimes slow or buggy. Although they do a great job with product rollout, sometimes there is a delay. > > XNURTA has allowed me to double myself - I am able to execute what I need to execute in half the time. The data is invaluable to our clients and our strategy. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.co.il/software/1064940/xmars?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/1064940/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data