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Sugar Market

Who Uses Sugar Market?

We primarily serve the mid-sized marketing teams, though as a complete marketing automation platform, Salesfusion is robust enough for the enterprise.

What Is Sugar Market?

Sugar Market (formerly Salesfusion) is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers: streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.

Sugar Market Details

SugarCRM

http://www.sugarcrm.com

Founded 2004

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Starting price

US$1,000.00/month
US$25.00
N/A
US$900.00/month

Free Version

Free Version No
Free Version Yes
Free Version Yes
Free Version No

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial Yes
Free Trial No

Sugar Market deployment and support

Support

  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation

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  • AB Testing
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  • Activity Tracking
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  • Automated Scheduling
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  • Conversion Rate Optimization
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  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
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  • Dynamic Content
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  • Email Templates
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  • Lead Management Software
  • Lead Nurturing Software
  • List Management
  • Live Chat Software
  • Marketing Automation Software
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management Software

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Sugar Market Reviews

Read all reviews

Overall rating

4.1/5
From 61 users reviews

Average score

Ease of Use 4
Customer Service Software 4.5
Features 3.9
Value for Money 3.9

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Kirsten M.
Marketing Manager
Staffing & Recruiting, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/01/2019

"Great Marketing Automation Tool - Straightforward and easy to use"

Comments: Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros: Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons: The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

  • Reviewer Source 
  • Reviewed on 31/01/2019
Alexa B.
Marketing Coordinator
Medical Devices, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 14/05/2019

"Sales Fusion is Great!"

Comments: The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Pros: The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Cons: There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

  • Reviewer Source 
  • Reviewed on 14/05/2019
Ashley A.
Marketing Analyst
Information Technology & Services
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    2 /5
  • Customer Support Software
    1 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 05/12/2016

"It is never their fault"

Comments: I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Cons: Horrible customer support and frequent malfunctions

  • Reviewer Source 
  • Reviewed on 05/12/2016
Verified Reviewer
Marketing Manager
Information Technology & Services, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 28/09/2020

"Fully-featured marketing automation software, but some areas need improvement"

Comments: We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.

Pros: Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Cons: Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

  • Reviewer Source 
  • Reviewed on 28/09/2020
Verified Reviewer
Graphics and Marketing Development
Automotive, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 05/02/2019

"Powerful Tool for Power Users"

Comments: SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.

Pros: Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Cons: Too many layers to the interface. Not the most user-friendly.

  • Reviewer Source 
  • Reviewed on 05/02/2019
Read all 61 reviews