Bronto Marketing Platform Reviews

"Tons of features with a great UI"

Comments: Increased ROI from virtually every aspect of our emailing campaigns

Pros: The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons: It's very expensive and the reporting could definitely benefit from a remodel. Other than the reporting it really leaves nothing to be desired.

"Full Email Marketing Suite"

Comments: Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Pros: I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website. Bronto is a one stop shop unlike it's competitors that are either just for email blasts or has to integrate with 3 different softwares to keep everything automated.

Cons: The dashboard is a little aged, slow to load and some of the features are not initiative. It is functional but could use an overhaul to make it easier for users to get the information they need.

"Expensive for the value created"

Comments: Bad experience in customer service and paying lots of money.

Pros: It has a good database management. It has a corporate backup giving trust in the tool.

Cons: But the tool is old and inflexible. We had a lot of trouble configuring it and at the end we decided to go for a simpler solution.

"Experience as a User"

Comments: I like this ESP much more than our previous one which was Oracle. Much easier to navigate!

Pros: Easy to use and navigate! Reporting seems robust and provides good insight into consumer behavior.

Cons: Customer Support for challenging issues seems to be delayed.

"Platform is good. It works but needs some TLC"

Pros: Features, support and comoany name behind the product.

Cons: API, integrations, GUI & a few other items.

"Great for larger companies"

Comments: It provides a good solid foundation for all of our email marketing requirements.

Pros: Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.

Cons: Bronto is definitely not for the small business as the cost and features may be more than the start up desires. In addition, their tech support never seems to know what is going on when there is a technical issue. You can ask and ask again and they basically tell you, "It's being looked into." Problems do get solved eventually but they don't give you much insight as to why the things that are going wrong, are going wrong.

"Mixed Thoughts"

Pros: I like the time release of emails, and the resend option for emails that weren't open. I also really like the list cleaning options.

Cons: It isn't very easy to use on mobile I have to use the desktop version on my phone. I wish there were more ways to learn how to use all of its features. I also think the site can be slow at times.

"Fantastic platform with big capabilities."

Pros: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Cons: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

"Good platform that has worked well overall."

Comments: email list send with high-end features

Pros: We switched to another platform for a few months, but had difficulties with them. They were able to easily have us return because they hadn't permanently deleted.

Cons: We have never been able to get the functionality that is related to ROI to work properly. They, essentially, switched to REST from SOAP without telling us.

"Once I got used to using the software, I have found that it is extremely powerful and functional."

Comments: Very custom designed emails, learned more about segmenting and analytics of emails, learned more about coding for email

Pros: The flexibility in design- lots of powerful tools (e.g. the content tags). I use MailChimp for some other clients and I find it to be very frustrating and limiting in comparison. The ability to segment and create lists that are extremely nuanced is nice. I also have had great experience with customer service.

Cons: I think that it isn't the MOST user friendly platform -- it took me a while to get used to using it. Sometimes it is hard to find exactly what you are looking for.

"Bronto has helped in growing our email results across our 2 unique storefronts."

Comments: Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

Pros: Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

"Very expensive platform with poor support and missing features"

Comments: Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pros: Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Cons: Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

"I wouldn't use Bronto if it was free - use MailChimp instead"

Comments: Bronto is terrible. It is overpriced and the outdated.

Pros: Live chat customer support is very helpful.

Cons: Outdated user interface. Convoluted to say the least.
Account management on the back end dropped the ball every step of the way. From a botched implementation that took over 4 months to get fixed, to unstandardized training that wasn't going to train us on the apps we purchased as add-ons.
It takes weeks to get a follow up to an email.
Overpriced.
Missing obvious features, such as: automatically updating customer records to reflect if they returned an item (and the work around for this VERY common issue was never touched on in training)

"As a user - i find this Software very intuitive and so far i learn it without any big issues"

Pros: 1) Performance - fast. 2) Intuitive. 3) User friendly.
Of course i am not an Admin or have all the access - but i feel with the time - i can learn to teh point of Administrator. I wish to get to the point i can implement Bronto MP on my own.

Cons: 1. Complex - but i guess it comes with experience.
2. I feel without knowing API - i sort of not exposing myself to 100% bronto MP

"I use Bronto for uploading emails"

Pros: There are not a lot of steps to upload our new contacts. Once you know what to do, it's easy and fast.

Cons: It's a bit complicated. The site is really busy and there are a lot of options. We can get lost with all the graphics and sub-cat

"Helpful for email marketing and more on a daily basis"

Comments: This software has really helped me to better understand how to automate my email marketing and reach more people on a daily basis.

Pros: I like that this software helps organize the many aspects of email marketing that I need on a daily basis to do basic advertising for the company I work for.

Cons: Sometimes this software is tricky to use - for me, anyway. I'm less experienced with online marketing software and often take awhile to adapt to new programs. This one, once I became familiar was very easy to use.

"Easy To Use, Social Ad On Needs Work"

Pros: The entire system is very easy to work with. From building lists and segments to creating and sending emails, Bronto makes it easy.

Cons: The socialite app needs work. I've had connections with Facebook break with no notice and it can take days to diagnose and correct the issue.

"Bad Customer Service/Sales Swayed My Decision"

Comments: I have been researching new email software and talking with MANY ESPs of all market range. I came across Bronto and was intrigued by their niche platform. From the start they had tried to position them selves as an "exclusive" platform and made it feel as though you were trying out to gain their services. I received a demo and was impressed by the tracking capability along with the transactional revenue generating component that they have. Unfortunately, when it came to email design they have a dated editor. It wasn't up to par with the more innovated forward thinking programs that I had been seeing. Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo. I then responded that I was unable to attend yet another call because I had other meetings and received a rude email back that implied they were too expensive for us and I would be better off with a lesser ESP. Honestly I was happy to got a sense of their attitude and lack of service before we decided to spend thousands of dollars with them. There must be problems when users try to test the platform, otherwise they would at least offer to screen share and demo in a nice manner. Pros: Great tracking, retail ability, transactional, lots of data
Cons: Large but confusing interface, poor email creator program, terrible customer service( even before the sale?), relatively knew and still working out kinks , they don't offer standard features such as surveys, recently acquired so they may become another lost platform with potential All in all hopeful company on paper and seems like they have a decent product but when it comes down to it they weren't a great fit due clunky interface and poor sales tactics

"Great customer support"

Comments: I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

Pros: Good customer support and useability

Cons: Hard to learn the program at first but excellent documentation and help section is helpful.

"Advanced Use and Excellent Training"

Pros: The on-board training and netsuite integration were top notch. I left the launch period ready to send marketing campaigns. I am excited about the opportunity within the program to improve all of our messaging. Also the reporting on email campaigns is excellent.

Cons: The cost is a bit higher than we were used to.

"Bronto's platform has been a great tool for understanding consumer interest."

Comments: The ability to customize deliveries to segments that I want to target. The ability to send dynamic subject lines AND send A/B tests all at the same time.

Pros: The ability to create workflows is one of my favorite things about Bronto. They have really made personalization and segmentation possible for us and I love it! I also like their cart recovery platform and the templates that they provide in order for us to be successful in our marketing messages.

Cons: Their customer support is terrible, and they do not understand their software nearly as much as I do, which I believe is not how it should be. When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

"Very easy product to use"

Comments: We are using Bronto for our marketing email messages - product, content, retargeting, and cart recovery.

Pros: I'm finding this software very easy to use, especially for someone that is new to email. There are options to create emails within Bronto with a drag-and-drop feature, or you can upload and edit HTML emails. Customer service has been great.

Cons: It would be great to have more customized reporting tools to help manage email lists.

"Bronto User for 3 Years"

Pros: The software for the most part performed the tasks we needed. Most of the setup and use was easy to navigate. The features out of the box were adequate but we did have to add some Apps to make it the way we wanted it.

Cons: Some of the things we wanted were not out of the box features. That added additional cost. We had really good account managers for most of our time with them but after the Oracle buyout things were not as good toward the end of our contract with our Account Manager.

"Miss working with Bronto"

Comments: Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pros: Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Cons: It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

"Evolving platform with strong customer support and accessible features"

Comments: My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros: - Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons: - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.