17 years helping Israeli businesses
choose better software

ActiveCampaign Reviews

4.6 (2,490) Write a Review!

About ActiveCampaign

We help small teams power big businesses with the must-have platform for intelligent marketing automation.

Learn more about ActiveCampaign

Pros:

Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.

Cons:

I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.

ActiveCampaign ratings

Average score

Ease of Use
4.2
Customer Service
4.4
Features
4.5
Value for Money
4.4

Likelihood to recommend

8.4/10

ActiveCampaign has an overall rating of 4.6 out 5 stars based on 2,490 user reviews on Capterra.

Have you used ActiveCampaign before?

Share your experiences with other software buyers.

Filter reviews (2,490)

Argyris
Argyris
Founder in Malta
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great value for money

4.0 last year

Comments: It's a great product, and their support is great.

Pros:

It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.

Cons:

The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.

Verified Reviewer
Verified LinkedIn User
Semiconductors, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Excellent marketing automation platform

5.0 8 months ago

Comments: I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

Pros:

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Cons:

While pretty good, the email marketing module is inferior to MailChimp.

Rebecca
Design and Sales Manager in US
Construction Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is an advanced omni-channel marketing tool that you can't miss out.

5.0 2 months ago New

Comments: ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up and running within a short period of time. With ActiveCampaign, our campaigns has gotten an impressively positive reception from our target audience. It has helped us to use personalized campaigns to supercharge our marketing which has helped us grow our business.

Pros:

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Cons:

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Colleen
VP of Marketing in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Terrible Product - Wastes Time with Constant Re-doing of Work

1.0 6 months ago

Comments: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.

Pros:

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Cons:

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

Verified Reviewer
Verified LinkedIn User
Entertainment, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

ottimo tool

5.0 3 months ago

Pros:

easy to use and very efficient, I use it every day

Cons:

too expensive, would be great to have smaller amount of contacts to buying

Cristina
Trainer and strategist of social media in Italy
Professional Training & Coaching, Self Employed
Used the Software for: 1+ year
Reviewer Source

Best e-mail marketing platform

5.0 4 months ago

Pros:

Simple and intuitive platform, best feature is the activation of various email automations

Cons:

The price.😅 It’s not so cheap, but form is the beste platform. So I’m happy to pay for a good platform

Christoph
Account Manager in Austria
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Active Campaign outperforms the competition

5.0 last month New

Comments: The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable.

Pros:

I have a lot of software functions bundled in one place in ACC.

Cons:

Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

Rachel
Digital Campaign Executive in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign Review

5.0 4 weeks ago New

Comments: Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.

Pros:

What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.

Cons:

Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.

Billy
Operations in UK
Law Practice, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

ActiveCampaign - in depth marketing software

4.0 4 weeks ago New

Comments: An in-depth marketing and automation software that improves your email marketing through data and automation.

Pros:

Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for -The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails -Activecampaign seem to keep releasing new promising features, which is great to see -The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent

Cons:

1. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent 2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK

Edward
App Integration Specialist in UK
Computer Software, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Good tool for fast turnaround marketing

4.0 last month New

Pros:

Lots of flexibility for getting campaigns set up quickly. Minimal tech skills required.

Cons:

Form fields should be more specific to increase the quality of the data captured. E.g. being able to value a value as a phone number.

Joao
Spinning Instructor in Portugal
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns.

5.0 4 months ago

Comments: We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns.

Pros:

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Cons:

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Christina
Christina
Area Director of Sales in US
Verified LinkedIn User
Hospitality, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign has upped our game in marketing.

5.0 6 months ago

Comments: We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.

Pros:

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Cons:

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A productivity booster

4.0 7 months ago

Comments: Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.

Pros:

Save time with email automation and others

Cons:

Not much else except for the price, which may still decrease to the delight of many

Angeline D
Angeline D
Customer Service Representative in Philippines
Verified LinkedIn User
Insurance Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Getting more successful at marketing campaigns thanks to ActiveCampaign.

5.0 10 months ago

Comments: ActiveCampaign allows us to engage and interact more effectively with potential leads which see us increase the rate of deals that we make from our marketing campaigns.

Pros:

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Cons:

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Jason
Digital Content Specialist in Canada
Research, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign Review

5.0 10 months ago

Comments: Create, customize and send high volume outbound marketing emails.

Pros:

It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes.

Cons:

Unavailability of offline access on mobile app is the biggest issue so far.

Haroon
Lead Officer in United Arab Emirates
Financial Services Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

E mail marketing

4.0 8 months ago

Comments: Overall experience is excellent I can give 3.5 stars to this tool

Pros:

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Cons:

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Gabriel
B to B Strategy Consulting in Colombia
Information Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Guaranteed way to super change your work. ActiveCampaign is user friendly.

4.0 last year

Comments: Best and secure way to build lasting impression on clients. Never disappointing.

Pros:

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

Cons:

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Hilda N
Hilda N
Creative Graphic raphic Designer in Kenya
Verified LinkedIn User
Printing, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

My Experience Of Active Campaign Goodness

5.0 last year

Comments: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting

Pros:

ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs

Cons:

In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

Jonathan
CEO in France
Education Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Ineffective business model for our use

3.0 4 months ago

Comments: I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)

Pros:

Useful tool to automate emails to leads and manage our sales process

Cons:

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

Ruth
Ruth
Metal Sheet Fabricator in Kenya
Verified LinkedIn User
Machinery, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign is the assured way to flourish in marketing campaigns.

5.0 last year

Comments: The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business.

Pros:

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

Cons:

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.

Beth W
Beth W
Digital Creator in Kenya
Verified LinkedIn User
Entertainment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

ActiveCampaign helps thrive in marketing.

5.0 last year

Comments: We have achieved great results from our marketing campaigns since we started using ActiveCampaign to run our marketing. It helps us to connect and engage with new customers effectively which allows us to close new deals easily.

Pros:

We are experiencing the joy of using ActiveCampaign to marketing our products. It is a super experienced product for marketing and help us achieve more precise marketing campaigns. It helps us to have productive engagements with potential customers and this forms a strong base towards closing new deals. It uses lots of automations and this reduces our work by reducing dependency of human intervention on some tasks like replying to customer queries.

Cons:

ActiveCampaign has a super friendly user interface which makes it easy to interact with the available features. No dislikes about it.

Pius
Marketing Director in US
Media Production, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Elaborate Contact and Marketing Solution

5.0 8 months ago

Pros:

ActiveCampaign makes every communications effective, and this acts as the primary form of marketing.

Cons:

ActiveCampaign is inclusive in making communication straightforward.

Christophe
Thérapeute de couple in France
Individual & Family Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Un autorépondeur complet et puissant

5.0 10 months ago

Pros:

Simple, quick and reactive are the most valuable arguments.

Cons:

The weakest point is the price of the solution which rises a little too quickly without enough gradation for small websites.

Ram
Chief of Party in US
Construction Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

A Well-grounded Email Marketing and Marketing Automation Platform.

5.0 7 months ago

Comments: ActiveCampaign delivers meaningful customer experiences.ActiveCampaign also increases customer engagements.

Pros:

It is simple to streamline and automate marketing workflows hence increasing productivity with ActiveCampaign.It is possible to reach out target audience with optimized personalized emails.Running marketing campaigns across multiple channels is possible with ActiveCampaign.

Cons:

I haven't experienced any glitches with ActiveCampaign because it achieves all my objectives.

Jared
Jared
Marketing Specialist in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Powerful, versatile and with advanced functions for digital marketing.

5.0 last year

Comments: Thanks to ActiveCampaign we have had a great interaction with customers, the response capacity is very good, email marketing has been very easy and beneficial, customer segmentation is excellent, the creation of advertising campaigns has been as we always expect them to be.

Pros:

I really like the capabilities that ActiveCampaign has because it improves the results of our advertising campaigns with our clients, we can reach a greater number of clients with the automation it has, it is easy to use, the client segmentation is very good, the support technical is very attentive, we maintain good relations with our clients thanks to ActiveCampaign.

Cons:

It would be very important to improve the visual aspect, although the benefits are very good, functionally it is an excellent software that offers the results that we want to achieve with our clients.