18 years helping Israeli businesses
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About Benchmark Email
Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.
These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use.
Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces.
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Filter reviews (192)

A strong contender for the existing market leaders
Pros:
I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them.
Cons:
I haven't found any cons thus far. Everything seems to be fairly simple to do.
Polaris Software Response
12 months ago
Elle, thanks for taking time to leave your feedback! We're glad you've found Benchmark Email easy to use. We have an agency program that you may find relevant for any other clients you bring on: https://www.benchmarkemail.com/partners/agencies/ . Cheers!
Alternatives Considered:
Benchmark Email Is The Benchmark of Email Marketing
Comments: We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.
Pros:
Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.
Cons:
With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.
Using Benchmark for last 8-9 years
Comments:
Excellent - till a year back
Poor - since the last few months (just unacceptable)
Unless there is restoration of Benchmark used to be, we will stop using the platform
Pros:
Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years
Cons:
There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.
Polaris Software Response
6 years ago
Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team
Alternatives Considered:
Easy to use platform
Comments: Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.
Pros:
This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.
Cons:
There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.
Polaris Software Response
6 years ago
Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team
Great customer service!
Comments: I'm impressed with how professional they are, as well as how accessible. It's not hard to reach someone when something goes wrong (which is usually due to my inexperience with their interface).
Pros:
Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far.
Cons:
I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them.
An Antiquated Platform With Horrible Customer Service
Comments: Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best decisions we could have made at the time.
Pros:
The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive
Cons:
Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.
Benchmark Email Is Reliable
Pros:
I like the efficient features of Benchmark Email. Benchmark Email is easy to manage.
Cons:
No dislikes for Benchmark Email. Benchmark Email has been impressive.
Polaris Software Response
12 months ago
Jackson, thank you for taking time to leave your kind words. We strive to make email marketing the simplest part of your day, and it is great to hear that you are finding everything easy to manage. Take care, and do reach out should any needs arise!
Benchmark Email Has Been Sensational and Easy to Use
Pros:
Benchmark Email has been a sensational solution that meets our expectations. It is an easy to use tool.
Cons:
The features of Benchmark Email are super exceptional. I do not dislike Benchmark Email.
Polaris Software Response
11 months ago
Laura, thank you for your review. We love to hear that Benchmark Email has been easy to use. Please reach out if we can assist in any way!
Benchmark Email: A Reliable Email Marketing Solution
Pros:
Benchmark Email is an affordable and reliable to use. It has been an accurate email marketing solution.
Cons:
Benchmark Email has been flawless. Benchmark Email has been the best.
Polaris Software Response
12 months ago
Hi Markika, thanks for taking time to leave your feedback! We're happy you've had a positive experience. Let us know how we can continue to help you meet your marketing goals!
Benchmark Email: A Superior Email Marketing Solution
Pros:
This email marketing solution has been easy to use. I like the great capabilities of Benchmark Email.
Cons:
No dislikes or weaknesses for Benchmark Email. Benchmark Email is reliable.
Polaris Software Response
11 months ago
Maria, Thank you for your review. We are pleased to here that we've been a reliable email marketing solution for your organization, and are here for you should you need anything!
Alternatives Considered:
First I tested it and stopped using it
Pros:
It was easy to setup and get the campaigns going.
Cons:
The price is not lowest one for this kind of software.
Polaris Software Response
last year
We are happy that you are finding it simple to launch your email marketing campaigns with Benchmark Email. It's our goal to empower marketers with simple tools that get results.
Alternatives Considered:
Unlimited emails per day, this is how I summarize this efficient platform
Comments: In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most important thing is that at the end of the month there are more than 250,000 emails to our databases, with open rates always above 10% and with tools tracking, landing pages and many other functions we have always stressed that Benchmark Email is the best company of its kind in the world. Others much more recognized may offer the same, but at prices well above what they grant, so you will always be grateful with this tool
Pros:
The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.
Cons:
It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.
Hits the Mark!
Comments: We are a Provincial Health Authority covering an area roughly the size of France, and current health related information is critical to our subscribers. Benchmark resolved an issue of timely, wide reach that we had been trying to resolve.
Pros:
The best part of this software is the ability to plan the reach in advance so our contacts are kept 'in the know' even when the editor is otherwise occupied with meetings, conferences, etc. We have three separate weekly and bi weekly going out to three different audiences, covering 2,500 individual contacts, and we can pre-populate weeks in advance and backfill where necessary at the last min, or just let the information go as scheduled.
Cons:
The learning curve was steep, but short. We had a couple of false starts to begin with, but learned from our errors. Line spacing can be an issue. Even when the preview shows single spaced sometimes the publication comes out 1.5 or double spaced - not a big problem for our use, but we get some calls from our constituents about "weird formatting".
Polaris Software Response
6 years ago
Hello Brian, Thank you for your feedback and great rating. Chat with us to help you with the formatting of your email, sometimes something as small as copying and pasting can affect the format. - Benchmark Team
Benchmark Email is Indeed the Benchmark
Comments: Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform
Pros:
It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive
Cons:
Everything works perfectly in my opinion. There is virtually nothing to dislike
Polaris Software Response
6 years ago
Hello, Thanks for your review. - Benchmark Team
Really good but expensive and complicated
Pros:
- accurate statistics - easy to use - flexible design (emails looks good on any screen/device)
Cons:
- price is too high - pretty slow support - it is hard to adjust scheduled emails considering all available settings (especially time zones)
Used for our monthly investor updates
Comments: Great! Just annoying to have emails go to spam.
Pros:
I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.
Cons:
My emails would often go to Junk. I even "warmed up" my email, but I still had problems.
Great Service
Comments: The software overall is great. It allows me import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.
Pros:
When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one! I can create an email within minutes as the click and drop feature allows me to have my email layouts exactly the way I want it.
Cons:
Some of the templates I am unable to add things to. For example, there was a template with a blank space for aesthetic reasons. I would have much rather place an image in the area, however I couldn't. There isn't many negatives I can comment on this software as it is brilliantly done.
Polaris Software Response
6 years ago
Hello Hasnain, Thanks for the great feedback. Next time you're working on a template and need assistance, let us know! - Benchmark Team
Good but better customer communication needed
Comments: Overall, the program works well. Communication needs worked on.
Pros:
The software is easy to use and offers a variety of layouts.
Cons:
Over the past 12 months or so, Benchmark has removed several internal functions. No communication about the changes was shared and we did not find out until we had to contact customer service. Each time we were told that Benchmark now recommends third-party add-ins.
Polaris Software Response
6 years ago
Hello Amanda, Thanks for your review. We will take your feedback into consideration. - Benchmark Team
Best for email marketing
Comments: Its good and price effective.
Pros:
Very easy to use.As you don't require a trained staff to work on benchmark.
Cons:
More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals.
Polaris Software Response
6 years ago
Hello Jeetendraa, Thank you for the review and high rating. We will take into consideration the templates request. - Benchmark Team
Email feedback from
Comments: Average
Pros:
Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats
Cons:
Not at all suitable for heavy automation no form for opt out like mail chimp offer
Polaris Software Response
6 years ago
Hello Mohammed, Thank you for the feedback. Whenever you have a moment, chat with us and ask us about our Manage Subscription form and share with us other concerns you may have. - Benchmark Team
A Very Good Auto-responder That Fits My Needs
Pros:
What I like most about the software is when I signed up it was free up to the first two thousand subscribers and still allows the feature of having an auto-responder on it. This is very helpful to someone when you're first starting out, as an independent self-published author you need something that can send a lead magnet/free gift to get people to sign up to your email list, a lot of the other email list providers don't allow for the auto-responder aspect unless you use a paid version of their software.
Cons:
As of yet, I can honestly say I haven't found anything difficult with using Benchmark or that there's anything missing or needs to be improved on. It's hard to complain about the free email account when you're starting out.
Customer service is great - but there are glitches in the program that need fixing.
Comments: FREE Subscription!
Pros:
That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.
Cons:
The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.
Polaris Software Response
8 years ago
Hello Kristina, We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative. All the best! - Daniel Miller
Benchmark- EXCELLENT in every way!
Comments: No one asked us to write this review--we just want to make sure you know that Benchmark has been absolutely excellent! Two Way Play has engaged with Benchmark to send out a large number of emails announcing the release of our app, Knock-Knock! Who's There? and the upcoming app books in the series. Their software is extremely user-friendly, even for those who are not tech-savvy. The visuals, instructions, and tutorials are clear, plentiful, and easy to follow. And their Customer Service is superb! They are super-knowledgeable and responsive. All EXCELLENT!
Pros:
Superb Customer Service--responsive and highly knowledgeable Simple, User-friendly software, even for the non-tech-savvy Plenty of instructions, visuals, tutorials to walk you through it Links to social media networks Great tracking of emails and outcomes
Cons:
None! (We tried using Mail Chimp but it was so complex and confusing that the investment of time and learning curve wasn't worth it! But with Benchmark, you can step right in and begin!) We highly recommend Benchmark!
Best one out there so far
Comments: Sending out newsletters on a scheduled basis with great templates to work from.
Pros:
I love that I can choose from a variety of templates to send out professional-looking emails. My primary use is to send out newsletters, so Benchmark has provided all the features (and much more) necessary to do so.
Cons:
Sometimes, certain features (such as sending test emails, uploading pictures that actually display, random graphics that appear and I can't remove, etc) aren't as smooth as I'd like. While their friendly customer support is available by live chat, I was still unable to resolve these issues.
Polaris Software Response
7 years ago
Thank you for the high rating! We appreciate the effort to go out of your way to share your experience with us to others. I would love to speak with you in regards to the issue you posted. Please log on to our chat when you have a moment to speak with me so we can further investigate the issue. (Ask for Robert). I look forward to speaking with you!
Benchmark E-mail for Marketing E-Blasts
Comments: Generally positive. It's our main e-mail blast marketing tool.
Pros:
List management is very user friendly. That's the biggest plus for me. Easy to integrate sign-up forms.
Cons:
Sometimes the builder (drag and drop, not HTML) is a little buggy. It seems to be getting better.
Polaris Software Response
6 years ago
Thank you for your review! In regards to your concern sometimes something as simple as copy and pasting can affect the builder. Here's a link to our knowledgebase on the topic: https://cutt.ly/OYkx3c. If you have any other questions or concerns you can always reach our to our support team here: https://cutt.ly/JYkEvz - Benchmark Team