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Power My Analytics Reviews

About Power My Analytics

Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.

Learn more about Power My Analytics

Pros:

Price point, everything we use is the same as Supermetrics without needing to pay the price tag. Plus customer support is better with calling available.

Cons:

No Linkedin integration in the source platform. For complex multi-channel view - must have.

Power My Analytics ratings

Average score

Ease of Use
4.6
Customer Service
4.6
Features
4.6
Value for Money
4.7

Likelihood to recommend

8.6/10

Power My Analytics has an overall rating of 4.7 out 5 stars based on 175 user reviews on Capterra.

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Filter reviews (175)

Abhishek
Abhishek
Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Best and easiest

5.0 2 years ago

Pros:

I have been using this remarkable reporting and ads dashboard tool, and I am absolutely thrilled with its capabilities. It is incredibly user-friendly, making the process of creating reports and dashboards a breeze. The accuracy of the data it presents is truly impressive, giving me complete confidence in the insights it provides. Additionally, one of the standout features of this tool is its remarkable efficiency. It significantly reduces the time and effort required to generate comprehensive reports and engaging dashboards. I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and ads needs. It has truly transformed the way I analyze and present data, making my work more productive and enjoyable

Cons:

I didn't think it is having any negative point as of now

Salman
Digital Media Performance Assistant Manager in Saudi Arabia
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Pros & Cons of Power My Analytics

5.0 12 months ago

Comments: Fantastic service that exceeds our expectations.

Pros:

- Ease of use - Social media connection with Google data studio

Cons:

- The hardship of connecting Amazon ads. - Missing TikTok app installs data with Google Looker studio

Zachary
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Don't fall for cheap pricing, the Shopify connector doesnt work and neither does support

1.0 last year

Comments: Don't fall for the cheap pricing. The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I flagged this and I can't get a response.There's seemingly no way of calculating CoGs at the order level, and reports are often missing data... Try Supermetrics or a free version like Weld AI

Pros:

The price versus other competitorsAvailability of all connectors I needed

Cons:

Don't fall for the cheap pricing. The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I flagged this and I can't get a response.There's seemingly no way of calculating CoGs at the order level, and reports are often missing data... Try Supermetrics or a free version like Weld AI

Tahsin
Digital Strategist in Bangladesh
Cosmetics, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

Amazing Data Visualization

5.0 last year

Comments: very good

Pros:

Power Analytics should include Meta Messaging data visualization

Cons:

Issues editing designated market area, showing improper data.I wish power analytics had competitive analysis option

Basil
Basil
Web Analyst in India
Verified LinkedIn User
Industrial Automation, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

One of the best analytics tool to automate marketing data

4.0 11 months ago

Pros:

Ease to use. Multiple data source integration. Inbuilt reports.

Cons:

Need more pricing plans to customize based on user needs.

Ezequiel
Paid Media Specialist in Argentina
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

The connector with the best price-performance ratio

5.0 11 months ago

Pros:

It's a reliable connector we hadn't issues with it so far. It has also a competitive price

Cons:

I don't have any cons in regard to Power My Analytics yet

Danny
Paid Media Manager in UK
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A critical component in every digital marketers toolbox

5.0 2 years ago

Comments: To put it simply, I love PMA. It makes my job a lot easier and gives me the data I want in the format I need. It even works with GA4.

Pros:

Easy to useHaven't found a data source it doesn't work withScaleability

Cons:

Not a huge con, but support are based in the US so can be difficult to talk to someone if you need some help/guidance and are based in the UK/EU

Paul
support in North Macedonia
Arts & Crafts, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great Platform

5.0 11 months ago

Comments: So far so good, we just used the free trial and we have automated creating all reports unlike before when our VA was filling it out every day and losing 30 minutes.

Pros:

The fact that I can link all reports to a single spreadsheet.

Cons:

- creating reports on the spreadsheet (slow) - the fact that you need to have a single google account connected to authenticate it with the platform.

Zachariah
Head of Marketing in US
Consumer Electronics, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Good Data Connector

5.0 10 months ago

Pros:

Power My Analytics is easy to set-up and connects most of your marketing data needs.

Cons:

My main issue is perhaps more related to not fully understanding the data structure from one of the sources that I'm drawing data from. PMA has performed according to expectation.

Stefano
CEO in Ecuador
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

PMA Review

4.0 10 months ago

Pros:

The pricing is very convenient for all the features you get, other alternatives are way to expensive and offer even less features.

Cons:

Havent had the time to evaluate the CONS

Larissa
Data Analyst in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Awesome connectors to DataStudio

4.0 3 years ago

Pros:

It's easy to use and offers a huge possibilities to analyse data

Cons:

I'm facing some errors regarding insta reels.

Melanie
Web Analytics Manager in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Power My Analytics

4.0 2 years ago

Comments: Up to now it has been positive, and has saved time on reporting and allowed us to offer clients an additional service.

Pros:

Easy to use, cost-effective for smaller operations

Cons:

Some issues pulling certain data, some data missing (eg. Twitter post details), but workable with manual exports.

Terrel
Paid Media Manager in UK
Apparel & Fashion, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Easy To Use And Powerful Insights

5.0 last year

Comments: Great service, easy to use and the customer service is brilliant

Pros:

The easy setup with looker studio and connecting the ad platforms with analytics data is key

Cons:

nothing major. If anything more connectors thats all.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Easy to use with huge amounts of platform support

4.0 2 years ago

Pros:

Large range of platforms to extract data from, and easy to use with the sheets connector.

Cons:

Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a while to sign off.

Mauro
Media Buyer in Argentina
Retail, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Very good tool to have speed in daily work

5.0 2 years ago

Pros:

The simplicity, the price and the support. (Both in English and Spanish)

Cons:

Important metrics are missing in Shopify and I would like to be able to connect with Klaviyo

Marcos
Head of Placement in Mexico
Marketing & Advertising, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

excellent product

5.0 2 years ago

Comments: a great experience very easy to use and reasonably priced but we had to deliver results to get the company to buy the right plan

Pros:

the ease with which I can connect it with google and that this allows me to show digestible information to my internal team and clients

Cons:

the short time of the test, to demonstrate to finance the value of the platform we must show results, which cannot be done in such a short period of time

kitjar
marketting in Thailand
Banking, Self Employed
Used the Software for: Free Trial
Reviewer Source

i'm beginner

5.0 last year

Comments: Power My Analytics is convenient for facebook advertising reporting, but since I'm just starting out, and presented to the employer Which has not yet calculated the total cost from Power My Analytics, including not being able to use all functions, so would like to consider allowing it to continue to be used And when the employer agrees, I will continue to buy at the entry level.

Peter
Managing Director in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great solution for consolidated reporting

5.0 last year

Pros:

Massive time saver, and easy to integrate with our preferred reporting solutions.

Cons:

So far there's nothing specific that we don't like compared to other solutions we trialled.

Manuel
Manuel
Head of projects in Mexico
Verified LinkedIn User
Writing & Editing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

The best things of Power My Analytics

5.0 2 years ago

Comments: I like Power Analytics because is very easy to use.

Pros:

Power analytics help my business in a way i didnt know we can grow.The data visualization is a real treat for my business

Cons:

The cons are that you have to pay more money to have access to the full data.

Fabian
Data Scientist in Colombia
Information Technology & Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Review

5.0 2 years ago

Pros:

Easy to use and have an useful metrics in for differents apps.

Cons:

a little short time of trial period and maybe we need more time to use it for test the product

Bálint
Development Supervisor in Hungary
Marketing & Advertising, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Great solution to integrate cost data of Social Ads into Google Analytics

4.0 2 years ago

Comments: A reasonably priced, great tool that is fairly ease to use.

Pros:

Possibility of setting up automated data import into Google Analytics.

Cons:

Automated data import support for Google Analytics is lacking as of now.

Raj
Digital Marketing in US
Financial Services Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool at a great value.

5.0 2 years ago

Comments: Its been easy to connect and allows for data to be in one place.

Pros:

The accuracy of the data, the amount of fields available in a single connection.

Cons:

Missing data fields, but this should be easily resolved by PMA development team.

Mark
Mark
Associate in US
Verified LinkedIn User
Venture Capital & Private Equity, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Easy, Affordable, and Functional — Cool Dashboards to Boot

4.0 3 years ago

Pros:

My main praise is for just how easy it was to set up Power My Analytics. It got the job done with minimal frills and very low fuss. The default dashboards that they provide along with the data connecting was a big bonus that I hadn’t expected. Those jumpstarted our creativity and helped me prove immediate value to my team.

Cons:

The streamlined buying process left me a bit alone without an AE to tap for quick-turn-around answers to questions that arose while we were in the consideration phase. I take this as a function of the affordability of the product. The customer support for paying customers will likely be better.

Terrence
Online marketing Consultant in Belgium
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Power My Analytics is a must have

4.0 3 years ago

Comments: I can create dashboards with ease, it works as it should and fast and it's pricing is really attractive for a freelancer with a few clients.

Pros:

Good onboarding, ease of use, quick set-up, works as it should and as you'd expect AND it's really affordable

Cons:

There is none at this moment. So look no further ;-)

Laura
co-founder in Australia
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

A welcomed change

5.0 3 years ago

Pros:

Price point in comparison to other tools at this same price point there feature list is extensive and compares to the more expensive API integrators without the hefty price point

Cons:

Only cons of the product is naming conventions aren't exactly the same as other platforms. Therefore installation takes a little longer.