---
description: Get detailed information about Claravine usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel.
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title: Claravine Price, Reviews & Ratings - Capterra Israel 2026
---

Breadcrumb: [Home](/) > [Data Governance Software](/directory/30854/data-governance/software) > [Claravine](/software/207532/claravine)

# Claravine

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> Claravine is The Data Standards Company. With our platform, brands and agencies can trust their data and make confident decisions.
> 
> Verdict: Rated **4.4/5** by 23 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Claravine?

Leading enterprise brands across industries (and their agencies) work with Claravine to take greater ownership and control of their data.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 23 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Claravine
- **Location**: Lehi, US

## Commercial Context

- **Pricing model**: Other
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States

## Features

- Access Controls/Permissions
- Campaign Tracking
- Compliance Management
- Data Capture and Transfer
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Quality Control
- Data Synchronization
- Information Governance
- Master Data Management Software
- Policy Management Software
- Search/Filter

## Integrations (16 total)

- Adobe Analytics
- Adobe Experience Manager
- Adobe Workfront
- Amazon S3
- AppsFlyer
- Azure Blob Storage
- Bitly
- Branch
- Google Ads
- Google Analytics 360
- Google Campaign Manager 360
- Google Cloud Storage
- Pinterest
- QR Code Chimp
- Snapchat for Business

... and 1 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support

## Category

- [Data Governance Software](https://www.capterra.co.il/directory/30854/data-governance/software)

## Related Categories

- [Data Governance Software](https://www.capterra.co.il/directory/30854/data-governance/software)
- [Marketing Analytics Software](https://www.capterra.co.il/directory/31018/marketing-analytics/software)
- [Marketing Attribution Software](https://www.capterra.co.il/directory/31081/marketing-attribution/software)
- [Data Management Software](https://www.capterra.co.il/directory/31003/data-management/software)
- [Campaign Management Software](https://www.capterra.co.il/directory/30012/campaign-management/software)

## Alternatives

1. [Stratio Data Fabric](https://www.capterra.co.il/software/1050780/stratio-data-fabric) (0 reviews)
2. [Snowplow BDP](https://www.capterra.co.il/software/186343/snowplow-insights) — 4.8/5 (9 reviews)
3. [Phoenix](https://www.capterra.co.il/software/195734/blueway) — 4.3/5 (6 reviews)
4. [Tableau](https://www.capterra.co.il/software/77260/tableau) — 4.6/5 (2348 reviews)
5. [Talend Data Fabric](https://www.capterra.co.il/software/118978/data-integration) — 4.3/5 (24 reviews)

## Reviews

### "Easy to use" — 5.0/5

> **Melissa** | *25 November 2020* | Research | Recommendation rating: 9.0/10
> 
> **Pros**: Being able to create tracking codes quickly and efficiently really helps with my day to day tasks
> 
> **Cons**: It would be interesting to be able to see simple click reporting on the tracking we create

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### "The BEST tool for UTM generation and data governance\!" — 5.0/5

> **Meredith** | *24 November 2020* | Construction Software | Recommendation rating: 10.0/10
> 
> **Pros**: I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.
> 
> **Cons**: There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.
> 
> From start to present time, our experience with Claravine has been exceptional.  I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity\!

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### "How Did You Track Marketing Campaigns Globally BEFORE Claravine?" — 3.0/5

> **Michaela** | *21 November 2020* | Biotechnology | Recommendation rating: 7.0/10
> 
> **Pros**: What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.
> 
> **Cons**: What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.
> 
> Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time.  Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns \& manage various channels, fields etc that caters to our needs.

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### "Huge unlock for enhanced marketing analysis" — 4.0/5

> **Hilary** | *17 November 2020* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.
> 
> **Cons**: Limited bulk change functionality, so can be hard to make changes across 50 templates I manage.
Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.
> 
> Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the \# of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.

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### "Campaign Attribution / Governance at its BEST\!" — 5.0/5

> **Andy** | *18 November 2020* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.
> 
> **Cons**: There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.

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## Links

- [View on Capterra](https://www.capterra.co.il/software/207532/claravine)

## This page is available in the following languages

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| en-AU | <https://www.capterra.com.au/software/207532/claravine> |
| en-CA | <https://www.capterra.ca/software/207532/claravine> |
| en-GB | <https://www.capterra.co.uk/software/207532/claravine> |
| en-IE | <https://www.capterra.ie/software/207532/claravine> |
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| en-IN | <https://www.capterra.in/software/207532/claravine> |
| en-NZ | <https://www.capterra.co.nz/software/207532/claravine> |
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| en-ZA | <https://www.capterra.co.za/software/207532/claravine> |
| fr | <https://www.capterra.fr/software/207532/claravine> |
| fr-BE | <https://fr.capterra.be/software/207532/claravine> |
| fr-CA | <https://fr.capterra.ca/software/207532/claravine> |
| fr-LU | <https://www.capterra.lu/software/207532/claravine> |

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