--- description: Get detailed information about Wati usability, features, price, benefits and disadvantages from verified user experiences. Read reviews and discover similar tools on Capterra Israel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Wati Price, Reviews & Ratings - Capterra Israel 2026 --- Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Wati](/software/204314/wati) # Wati Canonical: https://www.capterra.co.il/software/204314/wati Page: 1 / 9\ Next: [Next page](https://www.capterra.co.il/software/204314/wati?page=2) > End-to-end WhatsApp API solution for mid-market \& enterprises worldwide. Trusted by the fastest-growing brands in 190+ countries. > > Verdict: Rated **4.6/5** by 202 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Wati? End-to-end WhatsApp API solution for mid-market \& enterprises worldwide. Trusted by the fastest-growing brands in 190+ countries. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 202 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WATI.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Additional Users @ $39/user/month for Pro plan Additional Users @ $89/user/month for Business plan - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, English, European Portuguese, Hindi, Portuguese, Spanish, Traditional Chinese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AI Copilot - AI/Machine Learning - Activity Dashboard - Automated Responses - CRM Software - Chatbot Software - Code-free Development - Communication Management - Contact Management Software - Customer Database - Customer Experience Management - Customer Support Software - Dashboard Software - Interaction Tracking - Lead Management Software - Live Chat Software - Marketing Automation Software - Mass Texting - Natural Language Processing - Pre-Configured Bot - Reporting/Analytics - Segmentation - Template Management ## Integrations (10 total) - Google Sheets - HubSpot Content Hub - Klaviyo - Pabbly Connect - Shopify - WhatsApp - WooCommerce - Zapier - Zoho CRM Plus - Zoho Flow ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Engagement Software](https://www.capterra.co.il/directory/30906/customer-engagement/software) ## Related Categories - [Customer Engagement Software](https://www.capterra.co.il/directory/30906/customer-engagement/software) - [SMS Marketing Software](https://www.capterra.co.il/directory/30842/sms-marketing/software) - [Chatbot Software](https://www.capterra.co.il/directory/32448/chatbot/software) - [Conversational AI Platform Software](https://www.capterra.co.il/directory/31596/conversational-ai-platform/software) - [Social CRM Tools Software](https://www.capterra.co.il/directory/31584/social-crm-tools/software) ## Alternatives 1. 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It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. > > **Cons**: Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. > > WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. ----- ### "Effortless Integration with Room for Improvement: A Year with Watti" — 5.0/5 > **Sean** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Over the past year, using Wati has been a transformative experience for our marketing automation needs, especially with its seamless integration with Zapier. The ability to broadcast through Zapier has significantly streamlined our processes, making cross-platform operations smooth and efficient. The webhooks further enhance ease of use, providing a robust solution for our marketing automation tasks > > **Cons**: There are areas where Wati could improve. The user interface can sometimes be quite clunky, particularly when using the bot builder. It sometimes requires extra effort to navigate, and I've had to assist my PPC teammate more often than I'd like. While the interface has improved over time, some features could benefit from better handling and refinement. > > Overall, my experience with Wati has been positive. I've recommended it to several customers, and we've successfully implemented it across our systems and theirs. We use both the basic and advanced packages, and they have proven to be the right choices for the needs of our selected customers. Despite the minor drawbacks, we are quite happy with Wati and look forward to continued use and future improvements. ----- ### "Highly recommended - make your customer be happy" — 5.0/5 > **Israel** | *9 September 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Customer support by WhatsApp and the customer experience. > > **Cons**: Some features require using 3rd party developers - it has more costs. ----- ### "Best Whatsapp Automation Tool" — 5.0/5 > **Yashraj** | *26 December 2025* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. > > **Cons**: Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. > > My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. ----- ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" — 5.0/5 > **Jaime Andrés** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. > > **Cons**: There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. > > Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. ----- Page: 1 / 9\ Next: [Next page](https://www.capterra.co.il/software/204314/wati?page=2) ## Links - [View on Capterra](https://www.capterra.co.il/software/204314/wati) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Structured Data