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About BigSpy

Ad spy tool for people to draw creative inspirations for their new marketing campaigns.

Learn more about BigSpy

Pros:

It has integration of all ad networks even tiktok as well.

Cons:

Not sure yet, need to use the software some more before I talk $hit.

BigSpy ratings

Average score

Ease of Use
4.7
Customer Service
4.7
Features
4.8
Value for Money
4.6

Likelihood to recommend

8.7/ 10

BigSpy has an overall rating of 4.8 out 5 stars based on 2,425 user reviews on Capterra.

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Filter reviews (2,425)

Murtaza Ali Najmi
Murtaza Ali Najmi
Owner in India
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

A Treasure bank for Ads

5.0 last year

Comments: All in all, I've had a blast using BigSpy. Despite a few hiccups with the interface and the paid features, the benefits massively outweigh the drawbacks. It's like having a secret agent who knows all about the ad world, helping you make smarter, more informed decisions. If you're in the ad game, give BigSpy a whirl; I bet you'll find it as valuable as I do!

Pros:

Hey there, let me just say, BigSpy's content library is a game-changer! Imagine having a treasure chest of ad examples at your fingertips—talk about a time-saver. The variety and depth of the ads you can explore are fantastic, whether you're a newbie trying to figure things out or a seasoned marketer aiming to up your game. And let's not forget those nifty search filters; they're like the Swiss Army knife for ad research!

Cons:

On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first. The user interface isn't the most intuitive, and it took me a hot minute to navigate through the sea of options. Plus, some of the more advanced analytics features are behind a paywall, which is a bit of a downer if you're on a budget.

Marcio
Senior Media Buyer in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

BigSpy best spy tool

5.0 2 months ago

Comments: My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research.

Pros:

Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies.

Cons:

What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.

Boris
Coordinator in US
E-Learning, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

An essential tool for marketers!

3.0 4 weeks ago New

Comments: My experience with BigSpy has been fantastic! The platform is user-friendly and incredibly effective for ad analysis.

Pros:

I love that BigSpy combines all the essential tools for ad research in one place, making my work easier and faster

Cons:

Sometimes the platform can be slightly slow to load, especially when handling large datasets, but it’s manageable.

Rachid
CEO in Algeria
Consumer Electronics, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best adspy for Ecommerce

5.0 4 months ago

Comments: BigSpy is a powerful tool that’s helped me analyze competitors and improve my marketing strategies.

Pros:

BigSpy's large ad database and precise filters make tracking trends and competitors easy. It saves time and boosts creativity for my campaigns.

Cons:

I dont think ive find things i dislike

NITUL
Product manager in India
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Big spy review

5.0 last month New

Comments: Very good. Very informative. Very eye catching woo factor products

Pros:

Latest trend products display. Most popular products from different countries by popularity is displayed.

Cons:

there are more than required trend and popular product

Lydia
Founder in South Africa
Consumer Goods, Self Employed
Used the Software for: Free Trial
Reviewer Source

Beginner friendly

5.0 2 months ago

Comments: I really do like the fast pace it has, I love how i really got what I want with it , and I get the information that I can use and apply to y own business

Pros:

The amount of details it provides, and ow it is beginner friendly

Cons:

That i have to pay to get some features that I need like the script and words

Sri
Performance Marketer in India
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

BigSpy is awesome

5.0 2 months ago

Comments: Great product idea, lovely dashboard and a variety of options

Pros:

Great insights love the data options and suggestion

Cons:

A little overwhelming but overall well structured

Suruchi
CEO in India
Individual & Family Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Best ad spy platform

5.0 2 months ago

Comments: Good,

Pros:

Shows Competitors ads which is helpful ,The Free Ad Spy tool, Rate #1 BigSpy lets you find Ads in seconds and inspire by featured creatives.

Cons:

Only 3 ads shown,

Ravi
Sales Executive in UK
Retail, Self Employed
Used the Software for: Free Trial
Reviewer Source

Must recommended worth your money investment

5.0 2 months ago

Comments: Very Nice tool. Easy to use and everyone can understand

Pros:

all platforms are included in one tool is great

Cons:

Data Of Ads are very accurate and easy to understand

gaurav
Marketing manager in India
Alternative Medicine, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

great web to use

5.0 2 months ago

Comments: awsome , overall experience with bigspy was good

Pros:

awsome easy to use , anyone can use it . details

Cons:

i did not find any cons yet , may be there are

Dilshara
CEO in Sri Lanka
Wholesale, Self Employed
Used the Software for: Free Trial
Reviewer Source

A Valuable Asset for Market Research

5.0 10 months ago

Comments: My overall experience with BigSpy has been positive. It has become an indispensable tool in our marketing arsenal, providing valuable insights that have significantly informed our strategic decision-making process.

Pros:

One of the standout features of BigSpy is its comprehensive database, which allows users to access a vast array of ads across multiple platforms. This extensive coverage makes it incredibly valuable for conducting thorough competitor analysis and staying updated on industry trends. Additionally, the platform's intuitive interface and powerful search functionalities greatly enhance efficiency in finding relevant data.

Cons:

While BigSpy offers a wealth of information, the pricing plans can be a bit steep for smaller businesses or individual users. Additionally, while the interface is generally user-friendly, there is room for improvement in terms of customization options and advanced filtering capabilities.

Ajay
Digital Marketing executive in India
Education Management, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

My Honest Review

5.0 5 months ago

Comments: My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use

Pros:

I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform.

Cons:

While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser

Dinh
SEO in Vietnam
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Why are you like BigSpy?

5.0 6 months ago

Pros:

People like using BigSpy because it provides powerful tools for social media ad intelligence.

Cons:

Some users have found that while BigSpy offers extensive data and analysis tools, the sheer amount of information can sometimes be overwhelming or difficult to navigate efficiently. Additionally, depending on the specific needs of users, they may find certain features less intuitive or may encounter limitations in terms of data depth or integration with other tools. It's always a good idea for users to explore the platform themselves to determine how well it meets their specific requirements.

Kashyap
CEO in India
Luxury Goods & Jewelry, Self Employed
Used the Software for: Free Trial
Reviewer Source

Powerful Ad Insights and Easy Tracking

4.0 4 months ago

Pros:

t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI!

Cons:

t provides deep insights into competitors' ad strategies across various platforms, helping me stay ahead in my campaigns. The user interface is intuitive, making it easy to track trends and discover top-performing ads. Plus, the ability to filter by industry, region, and platform allows for precise analysis. It’s a fantastic tool for improving ad creativity and maximizing ROI!

Verified Reviewer
Verified LinkedIn User
Cosmetics, Self Employed
Used the Software for: Free Trial
Reviewer Source

Awesome tool

5.0 11 months ago

Pros:

i appreciate BigSpy for its comprehensive ad intelligence platform, which allows users to monitor and analyze competitors' ads across various social media platforms. Its robust search capabilities, detailed analytics, and customizable filters make it a valuable tool for digital marketers looking to gain insights into their competitors' strategies and optimize their own campaigns.

Cons:

the user interface or encountered limitations in the data coverage for certain platforms or regions

Rothan
Do you have any questions in India
Accounting Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Super cool feedback for customer using it

5.0 4 months ago

Comments: Very nice and I want to still view it gull

Pros:

super cool and very helpful for finding

Cons:

Pro plani don't like it should be made free

DENIS
Manager in UK
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great tool for ad analysis and competitor monitoring

5.0 3 months ago

Comments: My overall experience with BigSpy has been very positive. The tool helps analyze ad strategies and discover creative ideas for my own campaigns. It significantly streamlines the process of competitive analysis and ad optimization. The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis.

Pros:

Large database of ads from various platforms (Facebook, Google, TikTok). This helps me track and analyze current advertising campaigns. User-friendly interface that allows quick access to relevant information. The ability to track trends and effective ad strategies saves me a lot of time when analyzing competitors.

Cons:

Limited access in the free version. You need to upgrade to the Pro Plan for deeper insights. Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas.

Igor
Igor
CEO in Ukraine
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big spy great ads spy tool

4.0 6 months ago

Pros:

Big data of all meta ads, easy to use, great possibilities

Cons:

If you have broad request, you need to scroll through tons of garbage ads

Vadym
buyer in Ukraine
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

BigSpy is a fantastic tool

5.0 8 months ago

Pros:

I've been using BigSpy for several months now and it has significantly improved my ad campaigns. The ability to spy on competitors and see which ads are performing well is invaluable. The platform is user-friendly and offers a vast database of ads across various platforms. Highly recommend it for anyone serious about digital marketing.

Cons:

BigSpy is a fantastic tool for anyone involved in online advertising. The comprehensive ad library and detailed analytics have helped me optimize my strategies and stay ahead of the competition. It's easy to navigate and the customer support is responsive and helpful. BigSpy has become an essential part of my marketing toolkit

Martin
CEO in Serbia
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Best experience with this guys!

5.0 4 months ago

Comments: They help me grow, grow my company, and learn a lot about my competition. my top recommendations for them.

Pros:

They are worth the price, they help me spy my competition.

Cons:

there is nothing to dislike about them, they are awesome!

Abu Bakker
Brand Designer in Bangladesh
Design, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

I love BigSpy

4.0 2 months ago

Comments: BigSpy offers useful ad insights across platforms, making it great for creative inspiration. However, limited filters and a cluttered interface can hinder finding specific insights quickly. Still, it's a valuable tool.

Pros:

Powerful ad insights and detailed analytics.

Cons:

Limited customization and filter options.

Matt
aCCOUNTANT in US
Accounting Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Review on this platform

5.0 3 months ago

Comments: My overall experience was phenomenal and I would definitely recommend this platform for other advertisers

Pros:

The variety of insights as well as ho easy it is to search information

Cons:

I really liked the platform and did not find anything particularly bad about it

Anuj
CEO in India
Design, Self Employed
Used the Software for: Free Trial
Reviewer Source

Why BigSpy?

5.0 4 months ago

Comments: My overall experience with BigSpy has been positive due to its vast ad database and strong filtering tools. However, the user interface could be more intuitive, and certain features take time to get used to. Despite that, it’s a powerful tool for ad research and competitor analysis.

Pros:

BigSpy stands out for its extensive ad database and powerful filtering options, which make it easy to track competitors' ad strategies and discover trending ads across various platforms.

Cons:

What I liked least about BigSpy is that its interface can sometimes feel cluttered, making navigation and finding specific features a bit challenging.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Review of best ad spy tool

5.0 7 months ago

Pros:

I like it very much cause this have helped me a lot in spying the fb ads

Cons:

there is nothing that I dont like about big spy

Bincy
Group Head Social Media Analyst in India
Market Research Software, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source

Feedback for Big Spy

5.0 4 months ago

Comments: Yet to explore the tool completely, so far the tool seems good

Pros:

Trial offering the tool is providing is great. The tool is able to capture the UGC content without adding the pages into the platform

Cons:

Language filters not working great despite adding it within the tool