Measured Reviews

Finance and marketing are finally speaking the same language: incremental contribution!

Comments: Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.

Pros:

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time.

Cons:

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done.

Actionable cross channel attribution through incrementality measurement

Comments: Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Pros:

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Cons:

Nothing notable. We have been very happy with the product and our results today.

Powerful tool for getting the most out of your marketing data

Comments: We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros:

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons:

Some of this may be difficult to explain to less analytically-inclined people in the organization

Hands-On Attribution Partner

Pros:

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons:

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Great Partner

Pros:

The strategic partnership - the team is very knowledgeable and they listen.

Cons:

No cons. The team continues to make updates based on user recommendations.

Great tool & exceptional service

Comments: Love it! Really helped us to optimize media spend efficiently.

Pros:

It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing. The software is easy to use and centralizes our key insights around media.

Cons:

Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first.

Primary "source of truth" across all paid media spend

Comments: Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question.

Pros:

Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media.

Cons:

Not really a con. They are adding new features to the product and we look forward to those.

Attribution for the contemporary customer journey

Comments: Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Pros:

Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box

Cons:

Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Best attribution solution for DTC

Comments: We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.

Pros:

The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.

Cons:

No issues, renewed our contract recently

Best Marketing Attribution Platform

Pros:

They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons:

Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.