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About Ahrefs

Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.

Learn more about Ahrefs

Pros:

Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.

Cons:

I don't think there is anything missing from the ahrefs tool.

Ahrefs ratings

Average score

Ease of Use
4.4
Customer Service
4.4
Features
4.7
Value for Money
4.2

Likelihood to recommend

8.8/ 10

Ahrefs has an overall rating of 4.7 out 5 stars based on 575 user reviews on Capterra.

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Filter reviews (575)

Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A Good SEO Tool for Audit !

4.0 11 months ago

Comments: Overall the interface is quit easy to use and understand and provide complete analysis.

Pros:

Ahrefs gives me access to information such as backlink strength, thorough traffic analysis, insights into particular pages, and useful advice for doing site audits. I use it's backlink analysis, keyword research and audit tool the most.

Cons:

Ahrefs is a feature-rich SEO tool, but it's relatively expensive compared to other tools and the free version is limited.

Ahrefs Response

11 months ago

Hi Apurva, Thank you for taking the time to leave a review! We're so happy to hear that you're getting so much value out of our toolset. We're also happy to hear that you find the interface intuitive and easy to use. Thanks, Apurva!

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

It has an outstanding capacity to crawl the entire internet and target sites.

5.0 last year

Comments: It provides better recommendations for keywords.
It has basic control over keywords.

Pros:

It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.

Cons:

Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.

Ahrefs Response

last year

Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact [email protected]. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!

Tony
Marketing Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

not too good, but not extremely terrible

3.0 5 months ago

Comments: not too bad just not what i was expecting to be able to use.

Pros:

i liked the format of the way you can gain access to the information for the sites when you're needing the full stats.

Cons:

the pricing is a little bit convoluted especially when it comes to credit usage. they give you the impression that you can find all you may need but then you have too go up a tier. which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme.

Ahrefs Response

4 months ago

Hi Tony, Thanks for taking the time to leave your honest opinion about Ahrefs. While we're saddened to hear that you find the pricing convoluted, we'll pass your feedback on to the rest of the team to see how we can improve this going forward. Thanks for using Ahrefs, and thanks again for sharing your thoughts!

Rickilee
Founder in Canada
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Keyword finder

5.0 3 months ago

Comments: Provides valuable SEO insights, but be mindful of credit usage

Pros:

Simplifies keyword research. Offers insights into search volume, keyword difficulty, and competitor analysis. Helps create content that ranks well

Cons:

Requires careful monitoring of credit consumption

Ahrefs Response

3 weeks ago

Hi Rickilee, Thanks for leaving a review of the Ahrefs platform! We're so happy to hear you're getting tons of value from our tools. We know the credit system can be challenging to navigate, especially in the beginning. Have you joined one of our webinars to learn how to get the most insights from your subscription?

David
Director in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent, but too expensive

5.0 last year

Comments: A solid web experience, unfortunately spoiled by a severe hike in prices over the years.

Pros:

It is mature and well-rounded software. It simply does what they say. We rarely see any downtime.

Cons:

Changes to the pricing/plans have meant that Ahrefs is too expensive. Adding on a single user or more can be a huge expense. While we love it, there are other, cheaper competitors.

Ahrefs Response

last year

Hi David, Thanks for taking the time to leave a review and for your candour. We've tried to price our plans according to the value you get out of our data and have tried to make it easy and effective to add users to your account. If you'd like to provide more insight into what we can improve, please don't hesitate to reach out to [email protected]. Thanks again!

Max
Director Of Growth in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

10 tools in 1. Great value & Highly versatile

5.0 2 years ago

Comments: It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.

Pros:

Ahrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.

Cons:

Local SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.

Ahrefs Response

2 years ago

Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Helps Make SEO More Manageable

5.0 last year

Pros:

I've tried a few SEO tools and Ahrefs is one of my favorites! The site is pretty easy to understand and there are lots of free tools that help me to understand how to improve my SEO ranking. I'd encourage people to use the free trial to check it out.

Cons:

I don't really find a down side to the plaform. I'm satisfied with how it works.

Ahrefs Response

last year

Hi there, Thanks for taking the time to leave a review! We're thrilled to hear that you're enjoying the platform, and we hope you continue to get value out of our tools in the future. Just to clarify, we don't have a free trial, but we do have a forever-free limited version of Site Explorer and Site Audit with our Ahrefs Webmaster Tools plan. Again, thanks for your feedback, and we're happy to count you among our customer base!

Anastasia
Head of Operations in Austria
Financial Services Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Comprehensive SEO Powerhouse

5.0 8 months ago

Comments: Ahrefs offers incredible amounts of SEO data and analytics tools, which are essential for the planning and execution of our marketing strategy. You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and backlinks - all in one place.

Pros:

This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO authority. It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks. They also have an informative YouTube channel, which can be useful to beginners.

Cons:

If you use Ahrefs very actively, as we do, costs stack up quickly. Some of the functionalities are behind extra paywalls, which is understandable, but every plan allows you only 500 credits per user for viewing any individual keyword, website audit, etc., regardless of your pricing plan. You have to pay separately to buy more credit packages.

Ahrefs Response

8 months ago

Hi Anastasia, Thanks so much for taking the time to leave a review! We're so happy tohear you're getting a lot of value out of our tool suite. Re: credits, we hear you! In fact, the latest version of our plans come with no credits for Standard and above. If you'd like more information, please don't hesitate to reach out to support via live chat or [email protected]. Thanks again for sharing your thoughts, and thank you for choosing Ahrefs!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for SEOs

5.0 7 months ago

Comments: Overall, it's a great tool. It helps me a lot with my SEO Strategies. It makes my work easy and saves time.

Pros:

It's a great tool for SEO Professionals. It helps you with everything from your own site audit to competitors' research. I personally use it for Site Audits; It gives quality insights on On-page, Off-page, and Technical errors. Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies.

Cons:

If they can introduce AI in keyword research like SEMrush, then keyword research will become simple.

Ahrefs Response

6 months ago

Hi there! Thanks for taking the time to leave a review. We're glad to hear that you're getting a lot of value out of our tool. Re: AI, we do have that functionality in Keywords Explorer! :) Not only can you get AI prompted suggestions for keywords, but you can also use it to translate keywords across multiple languages.

Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, Self Employed
Used the Software for: Free Trial
Reviewer Source

I like some features

5.0 10 months ago

Comments: It's good for those people who want all their tools in one place and I can see why it is the industry leader. For me though, I'm kind of covered with other tools that I use.

Pros:

It seems to cover all the bases within its paid packages

Cons:

I can get most of the reports for free using other tools

Ahrefs Response

10 months ago

Hi Elle, Thanks for taking the time to leave a review and provide honest feedback. We can appreciate that there are other tools on the market that are less expensive than we are, but we hope that our robust, first-in-class data is a differentiator. :)

Dmitriy
CEO in Poland
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

No respect to long-term clients and testers

5.0 last year

Comments: As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

Pros:

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

Cons:

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Ahrefs Response

last year

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

Ruka
Marketing Exec in UK
Financial Services Software, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Ahrefs Review from marketing exec at Financial Service

5.0 2 years ago

Comments: Overall I am very satisfied with Ahrefs and I believe it is one of the most useful SEO tools to identify new market opportunities, content opportunities, and check competitors performance.

Pros:

Ahrefs gives a very detailed information that is very easily accessible. We use it often to identify new opportunities within the market as well as check competitors performance. Their SERP features allows us to look into the SERP without manually checking them and their position history chart allows us to look into the position movement over the past 2 years.

Cons:

The least favorite part on Ahrefs is that you cannot select a certain set of keywords and get reports on it (at least not with the plan we use). We would need to manually go in and look up each keyword to figure out the performance on those keywords whereas some competitors allows us to register keywords and get automated reporting on its movement.

Ahrefs Response

last year

Hi Ruka! Thanks for taking the time to leave your thoughts on our toolset. We're happy to hear you're getting a lot of value out of your subscription! For keyword reporting, have you made use of our Rank Tracker feature? It sounds like it might be what you're looking for. If it isn't, please reach out to [email protected] to let us know what it is you had in mind. Thanks again, Ruka!

dako
SEO agent in Georgia
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Ahrefs tool to help Seo agents and many more

3.0 last year

Pros:

I enjoyed that Ahrefs is very easy to understand even if your journey has just started as a SEO agent

Cons:

The most important downfall for Ahrefs is that it needs a little shaping in terms of keyword research tool

Ahrefs Response

last year

Hi Dako, Thanks for taking the time to leave a review! We're glad to hear that you find the interface easy to understand, even for beginners. We'd love to hear more of your thoughts about how we could improve our Keywords Explorer tool. If you'd like to give your feedback, please contact [email protected], and our customer service team will pass your thoughts onto the rest of our team. Thanks!

Andrew
Senior Web Developer & SEO Specialist in US
Defense & Space, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the Top Tools for SEO Performance

5.0 last year

Comments: Overall have had a pleasant experience with Ahrefs and will continue to use it long term for our SEO efforts.

Pros:

The abundance of information, tools at your disposable which gives you a clear path to put plans into action.

Cons:

UI/UX of the site could be improved a bit but overall still fine.

Ahrefs Response

last year

Hi Andrew, Thanks for taking the time to leave a review of Ahrefs! We're glad to hear you're getting a lot of value out of our platform. If you'd like to expand on what you think could be improved from a UX/UI perspective, please don't hesitate to contact [email protected]. Thanks again!

Mickey
Financial Controller in Taiwan
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use SEO tool with basic insights.

3.0 last year

Pros:

Ahrefs gives you a clear overview of your most import KPIs and explains them in plain English through its documentation.

Cons:

Ahrefs is quite expensive if you wish to use its most premium features. Its free version is not bad though requires you to share your data with them.

Ahrefs Response

last year

Hi Mickey, Thanks for taking the time to leave a review! We're happy to hear that you find Ahrefs easy to use, and thanks for bringing up our free plan, AWT! Just one minor clarification: we don't require AWT users to share GSC data with us. If they choose to verify through GSC, we reserve the right to use that data to improve our estimates, but there are other ways to verify your account that don't require data sharing. Thanks again for letting us know your thoughts, and thanks for using Ahrefs!

Konrad
SEO Specialist in Poland
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

SEO Game-Changer

5.0 2 years ago

Comments: Ahrefs has a lot of key features, so I wouldnt be able to replace it with another tool.

Pros:

I absolutely love Ahrefs for its outstanding backlink analysis and search volume checking capabilities. As someone who is deeply invested in improving my websites' SEO, Ahrefs has become my indispensable tool.

Cons:

In my experience, I've noticed that Ahrefs' estimated traffic can sometimes be inflated due to various factors, f.e. Google Images.

Ahrefs Response

2 years ago

Glad to hear we're an indispensible tool, Konrad! Could you give us more details on how Google images affect your website's traffic at [email protected], please? I'm curious about this use case. Thank you, Andrei

Ollie
SEO Consultant in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Essential for any SEO service provider

4.0 last year

Comments: Great overall experience. For anyone supplying SEO or wanting to improve the SEO on their website, AHrefs provides you with multiple, in depth insights that would otherwise be unknown.

Pros:

Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks.

Cons:

Reported traffic levels on AHrefs are sometimes highly inaccurate compared to the data reported on Google Search Console.

Ahrefs Response

last year

Hi Ollie! Thanks for taking the time to leave a review. We're thrilled that you're happy with the interface. As for the traffic levels, we conducted a study, and it's off by up to 50% on average, partially thanks to anonymized queries (up to 50% of clicks are anonymized queries). If you notice something really off, please do contact [email protected] so they can pass it onto our data science team. Again, thank you for your honest feedback, and thanks for being an Ahrefs customer!

Arlen
Director of Program Engagement in US
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Ahrefs: worth the learning curve

5.0 last year

Pros:

Drilling down for useable information is absolutely possible. It's great to have the ability to receive data that will focus and target our needs.

Cons:

The learning curve is a bit steep. You almost have to know what answer (data) you want to know that the results will be useful. The depth of Ahrefs is fantastic until you don't know of what it's fully capable, so you might miss some data or precise results.

Ahrefs Response

last year

Hi Arlen, Thanks for taking the time to leave a review! We're thrilled t hear that you're getting a lot of value out of your Ahrefs account! And thank you for your feedback about the learning curve. If you haven't had a chance, check out our actionable use cases webinars or our academy, which can help you get started on your journey!

Tina
SEO Executive in UK
Financial Services Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Best tool for SEO

5.0 2 years ago

Pros:

It's my favourite tool for SEO work, to do keyword research, competitor research, and etc.

Cons:

Sometimes the data didn't update in time.

Ahrefs Response

last year

Hi Tina, Thanks so much for taking the time out of your day to leave us a review! We're happy to hear we're your favorite SEO tool. We're continually working to improve our product and features to provide you with a stronger, more robust dataset with frequent updates. Thanks again for leaving a review and for being an Ahrefs user!

Ambar
Ambar
SEO Team Lead in India
Verified LinkedIn User
Outsourcing/Offshoring, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best SEO Tool Ever!

5.0 2 years ago

Comments: Mind-blowing experience from Ahref! Highly Recommended!

Pros:

- Backlink Report- SEO Audits- Keyword Research- Topic research- competition analysis

Cons:

There is no negative feedback or any downside to this awesome SEO Tool. Highly Recommended!

Ahrefs Response

2 years ago

Thank you for your vote of confidence, Ambar! :) We've just recently launched a one-of-a-kind SEO tool: Web Explorer. With it: - You can literally search across 500 billion pages, domains, and links indexed by Yep.com (our search engine) - Including pages by the anchor and URLs of their backlinks and outlinks This tool is available for Advanced and Enterprise plans. Be sure to check it out! And if you have questions or feature suggestions, let us know in the support chat :)

Grzegorz
SEO in Poland
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best backlink monitoring tool

5.0 2 years ago

Comments: I use Ahrefs on a daily basis and can't imagine continuing to work without it. If it were cheaper, it would be the best SEO tool

Pros:

The user interface is really clear. Link monitoring works flawlessly, ahrefs has its own indicator called DOMAIN Rating, which allows you to pre-assess the power of the linking domain

Cons:

Price. Ahrefs is expensive tool for freelancers. If ahrefs will be a little cheaper, there will be no cons.

Ahrefs Response

2 years ago

Grzegorz, looks like link-monitoring and link-building wise you are covered! ;) Freelancers can sign up for our Ahrefs Webmaster Tools, connect their personal websites, and run a free site and backlink audit: https://ahrefs.com/webmaster-tools Or use one of our free tools on a daily basis: https://ahrefs.com/free-seo-tools Hope these tools help!

Germans
Data Analyst in UK
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Right words in the right place

5.0 last year

Comments: Helps me to write articles on the complex subjects

Pros:

The accessibility of the service to the individual freelancers is making this product quite popular.

Cons:

There is a lot of information on how to use the keywords, but there is not that many articles on how to interpret the numbers behind the keywords.

Ahrefs Response

last year

Hi Germans, Thank you for taking the time to leave a review! You can learn more about our metrics here: https://ahrefs.com/blog/ahrefs-seo-metrics/ We also have workshops on keywords research in our subscriber-only community. https://community.ahrefs.com/c/general-talk/keywords-research-workshop-replay Hope to see you there!

Jyoti Ranjan
Seo executive in India
Education Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Ahrefs - A Comprehensive SEO Tool to Boost Your Online Presence

4.0 2 years ago

Comments: Ahrefs is an invaluable tool for any digital marketer or website owner looking to improve their online visibility and outrank their competition. Its comprehensive suite of features, user-friendly interface, and top-notch customer support make it the ultimate SEO tool. I highly recommend Ahrefs to anyone seeking a reliable, powerful, and accurate platform to streamline their SEO efforts and drive tangible results.

Pros:

Ahrefs boasts an intuitive, user-friendly interface that makes it easy for users of all experience levels to navigate and utilize its features. The dashboard provides a quick snapshot of your website's performance, including domain rating, backlinks, and organic trafficAhrefs shine in backlink analysis, offering one of the most extensive backlink databases in the industry. The platform allows me to assess the quality of my clients' backlinks, identify potential link-building opportunities, and monitor competitors' backlink profiles. The disavow tool has also been beneficial in protecting websites from potentially harmful links.

Cons:

While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience 1-pricing2-Mobile App:3-Data Update Frequency:

Ahrefs Response

2 years ago

Happy to hear we're helping you secure more clients and keep existing ones loyal, Jyoti! May I ask what data update frequency are you talking about? Indeed, we don't have a mobile app at the moment, since it would be quite hard to read a lengthy chart on a 5" mobile screen. As for our pricing, you mainly pay in direct proportion to the data that you're requesting. If you find it too expensive though, you can always use our free tools for various SEO tasks: https://ahrefs.com/free-seo-tools For any further inquiries, please write us in the support chat :) -Andrei

Eilon
SEO manaer in Israel
Gambling & Casinos, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool, help me a lot with my seo daily tasks

5.0 2 years ago

Comments: great experience! use it every day.

Pros:

my favourite feature is the keyword research. Very useful and easy to use.

Cons:

the design is pretty old. i think they can improve it.

Mohd
Digital Marketing Executive in India
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Ahref the Best Tool for SEO Guy's

5.0 2 years ago

Comments: Over all it's a good tool. one can invest in it

Pros:

the most important is keywords research as well as site Audit.

Cons:

The Keyword difficulty shown is Ahref is not that much accurate as per my opinion.

Ahrefs Response

2 years ago

Kudos, Mohd! Please note that the Keyword Difficulty score is just an estimate based on the backlinks pointing to the Top 10 search results. You shouldn't trust it blindly. Instead, analyze other factors such as the authority of your organic competitors and the overall search intent. Read more on this in our article: https://ahrefs.com/blog/keyword-difficulty/