Customer.io Reviews

The best software for Customer Marketing E-mails

Comments: Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do. I check it every day and use it as the main tool in communicating with our clients about new feature releases, new products, important changes in our software, customer marketing etc. Also it's our main tool for onboarding new users through email campaigns that are very easy to setup, with a lot of functionalities that helps us filtering the customers and offering a personalized experience. I really recommend it

Pros:

I really like how easy it is to setup an email campaign and automate it according to users different attributes. We have a lot of onboarding campaigns going on in all languages and it is the best software we have with this kind of funcionality. Also, broadcasts are very simple to create and easy to track. The UX/UI of the platform is perfect, definitely the best one we have among the e-mail senders we use.

Cons:

The template creation is very limited, forcing us to use other softwares and exporting the HTML code to customer.io. Also, the contact database is kind of messy, not very easy to find people, organizing contacts or filtering them.

Review of Customer.io from avid user

Comments: We love it. It surpasses all of the cheaper options and plugs into our product in a way more efficient way. I regularly recommend it to friends in similar sized businesses.

Pros:

Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements.

Cons:

Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually.

Email automation tool

Comments: I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space.

Pros:

I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed.

Cons:

It requires a dedicated developer which might not always be possible. There should be a few automated codes.

Highly recommend!

Comments: The customer success and support team at CustomerIO have been a massive factor in my experience. I cannot express my appreciation enough. They are prompt, amiable, and always willing to go the extra mile whenever I reach out to them. I really value the CSM assigned to our account. He has not only taught me how to use Customer.io, but he's also doubled as a strategic partner in helping me bring my ideas to life through Customer.io.

Pros:

I find the product to be user-friendly and enjoyable. The campaign builder is my favorite feature as it allows me to create intricate journey flows with ease. The 'wait until' action block has been a game-changer for me as it has minimized the need for engineering resources.

Cons:

I've been using Customer.io for 6 months now and honestly, I don't have any complaints. Seems like for every issue I've had, the support team is dedicated to unblocking me. There are always ways to improve a product, but in terms of important game-changing features, they really thought of everything.

Smooth experience

Comments: Extremely positive

Pros:

The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship.

Cons:

It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations

Very powerful tool for everything related to email marketing

Comments: I'm happy with the tool and feel confident sending transactional emails or marketing newsletters.

Pros:

The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used.

Cons:

I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve.

customer.io for saas

Pros:

customer.io is easy to use and very versatile. It has met all of our email marketing needs for both our web and mobile app.

Cons:

customer.io has a bit of a learning curve at first with some of the advanced/pro features like customizing email messages, deploying api triggered messages, etc.... but the interface is very easy to use and when I had questions I could always get a hold of support for help.

Good for non tech savvy user

Comments: Everything is perfect

Pros:

I like going to customer.io to crease sub segment of our users. The ability to filter user by attributes is very simple to use.

Cons:

User filtering options can be more flexible

Great software for event triggered marketing campaigns

Comments: We've been able to convert more sign-ups from trial to paid users using customer.io

Pros:

Getting set up and using customer.io was an easy experience. All our user attributes came straight via segment and we were able to target users based on their event behaviours within our product immediately.

Cons:

The one thing I dislike is the load times between pages - compared with our other platform (Hubspot) its night and day with how quickly each page loads.

This is my main email platform now

Pros:

Customer.io is an excellent email marketing platform. I made the switch from a lesser-known (and cheaper) platform that I had been using for a few years. I can clearly see the difference now, and I'm happy to pay more for the ability to engage my customers more effectively and access a wider range of marketing features, all in one place.

Cons:

Customer.io is not yet the ideal platform for my projects. One limitation, for instance, is its restricted template language.It also lacks the ability to filter and count incoming events and dynamically insert these values into emails.

The best product for email marketing

Pros:

It is very easy to use and the features are very intuitive.

Cons:

Can't think of any. But i wish they could launch new product features faster

Best customer engagement tool

Pros:

Possible to make super complex flows. Pretty much replaces doing everything custom in our backend.

Cons:

Nothing to dislike really. A bit complicated to use for new users, but probably because it's so powerful.

Overall great

Pros:

The ease of use and the flexibility it provides

Cons:

Sometimes the integration process can be a bit cumbersome.

The best emailing platform I've ever used

Comments: 5 starts

Pros:

It's so easy to use, their sales and support team is the absolute best, and their features are way above average.

Cons:

Nothing, I love it. I wouldn't change anything.

Easy-to-use tool for personalized communication

Pros:

Using customer.io helped us create personalized messages to our clients based on what their job positions. The website is easy to use and the support team is really helpful.

Cons:

Sometimes it's hard to understand their pricing schemes and some of the features are only available if you pay more. Also, the reporting could be more detailed

Messaging savvy platform

Pros:

Email marketing has become a big thing now, where people find it more aesthetic and relevant due to it's reach on a genuine platform. Customer.io plays a crucial I'm providing a messaging platform for all such sectors to work on.

Cons:

UI/UX plays a crucial role in for any customer to find a platform easily usable and making it more interactive, so here is where it can improve it's quality

Customer.io is great! Customer service from our vendor is awesome too!

Comments: Very happy

Pros:

It just does all of the things I need it to do and most are intuitive.

Cons:

Sometimes there's weird quirks that you have to learn and figure out, but its not frequently.

Email marketing with Customer.io

Pros:

I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again. The tools are easy to use and as a non technical software user, it make me really happy when i can use a new software without any problem arise.

Cons:

Thing that i like least about this software is, the customer support isn't very active and it takes time for them to reply my tickets and email. It drags the issue that I have from be fixed while it can be quickly fixed if they can attend the support quickly.

A flexible and customizable tool that is easy to use and set up

Comments: This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Pros:

The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.

Cons:

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.

The perfect platform to set up product-driven email communications with customers at scale

Comments: What I really like is that we use our own database as the single source of truth, and not the email platform database which is never up to date. With Customer.io we use real-time data from our own platform (B2B SaaS) which helps me as a marketer to always communicate with customer segments in the best possible way. Customer.io provide lots of options to filter based on segments and rules which comes in very handy when you want to create cool workflows. Overall, extremely happy with the platform.

Pros:

Easy-to-use and intuitive email and marketing automation platform. Especially the ability to send out webhooks makes it very strong.

Cons:

The initial set up requires some help from a developer but if you have that sorted out, it's really easy to use.

YOUR PARTNER TO COMMUNICATE WITH YOUR DIRECT CUSTOMERS.

Comments: I have had an excellent customer experience, thanks to it I keep up to date the list of clients I work with, communicate with them through personalized messages and thus be able to meet our customers.

Pros:

I have been using this tool for several years to communicate with my clients, I am encouraged to use it because thanks to it I can send the newsletters and emails automatically to each client group depending on the profile, it is special to maintain a continuous communication with users , make them feel that we care and that communication is essential.

Cons:

It is a very good communication tool, however customer service is poor, attention is very slow and the response to the requirements as well.

Providing Unique Customer Interactions for Business

Comments: A highly efficient setup for automating emails to our customers. This individualized attention has vastly improved our relationship with our customers. They feel front and center and we save hours of time!

Pros:

This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs. Conversion tracking and other metrics for analyzing customer behavior are helpful for our team and its insights into what our customers want throughout their lifecycle journey. This software streamlines the process that would take hours upon hours of tedious work. This is a highly efficient tool to solve complex problems.

Cons:

I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Great starter Marketing software

Pros:

In using customer.io it is easy to use and setup for your business. It has a wide range of features and easy to use templates.

Cons:

The lack of native integrations to CRMs is a big negative but they do work with integration tools like Zapier.

We were looking to migrate off of a superglued-tools situation and Customer.io was the solution

Comments: We were looking for a solution that could improve our customer success goals and reduce churn. Customer.io delivers as the go-to platform in this category.

Pros:

We were using an email service provider and a Figma design file to manage and sync our customer messaging flows. We needed a proper solution, so we compared a lot of companies, and Customer.io seemed to be the most reputable.

Cons:

The hurdle to learn and use the platform was a bit high, and there were areas of UX that could have used some improvement. But at the end, the platform is so quick and now as we are used to it, it does exactly what we need it to do.

Customer.io: Email Automation tool for scale

Comments: We use customer.io for automatic and personalized triggers and this tool is amazing.

Pros:

Workflow is easy to configure and very powerful for automation. You can configure the tool in such a way emails are automatically triggered whenever it notices a particular behavior. A/B Testing feature is really cool.

Cons:

Integrating with other APIs is complex.