17 years helping Israeli businesses
choose better software

About Bitly

Link management solution that helps businesses create branded links for digital marketing campaigns through link shortening.

Learn more about Bitly

Pros:

It is easy to use and can be integrated with many other products or software. It has link clicks analytical features which help me to know the number of people that clicked my link and their country.

Cons:

My only complaint is when my personalized URL is already taken. There are a lot of schools that have the same name as mine.

Bitly ratings

Average score

Ease of Use
4.8
Customer Service
4.4
Features
4.6
Value for Money
4.6

Likelihood to recommend

9.1/10

Bitly has an overall rating of 4.8 out 5 stars based on 1,288 user reviews on Capterra.

Have you used Bitly before?

Share your experiences with other software buyers.

Filter reviews (1,288)

Doyel
Doyel
graphic designer in India
Verified LinkedIn User
Design, Self Employed
Used the Software for: 1+ year
Reviewer Source

A Must-Have Tool for Everyone

5.0 6 months ago

Pros:

I liked Bitly's intuitive interface and comprehensive analytics, making link management and tracking effortless and insightful, a true game-changer for online marketing.

Cons:

I wish Bitly offered more customization options for branded links, and occasionally, the interface could be more intuitive for new users.

Walter
Cyber security Officer in Australia
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Extremely fast and accurate performance. Recommended.

5.0 3 weeks ago New

Comments: Remarkable experience. Everyone is appreciating the services.

Pros:

We've never made a better choice. I focused on issues like ease of use, ease of integration. Bitly has all this key values. It is also flexible, accurate and most importantly cost effective.

Cons:

This user friendly solution is great. It has not shown any major challenges in operation. I am left contented.

Bri
Bri
Owner in US
Verified LinkedIn User
Entertainment, Self Employed
Used the Software for: 1+ year
Reviewer Source

Bitly Review

2.0 10 months ago

Pros:

I like the fact that I am able to shorten long links that appear to be infested full of viruses. I use this for my blog posts, because I am able to change the url to whatever I like. I do really like that feature, and how I can make my web address appear more professional by matching it up to the content.

Cons:

I do not like how the payment situation is set up. I make nothing at all from link clicks, while other shorteners online will pay you each time someone clicks the link. I like that set up better!

Verified Reviewer
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

When Longer Isn't Better Choose Bitly

4.0 3 months ago

Comments: Bitly has been a great tool! I often need to create shortened links & Bitly is my go-to platform for this purpose.

Pros:

It's very easy to use and has great new features like landing pages!

Cons:

I wish the link analytics were available for more than 30 days.

Eliud
SHE Manager in Germany
Consumer Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Bitly keeps links neat and scalable. BEST.

5.0 12 months ago

Comments: Amazing experience. Choosing Bitly is choosing a good way to handle links and URLs. It is worth paying for.

Pros:

Bitly have a smart dashboard. Intuitive and beautiful results which are so far unquestionable. It has the best URL shortening tactics with analytics at all levels. Links are made beautiful to handle and professional to share. It has kept my posts clean and desirable. The most amazing thing about Bitly is that even on free trial, you can access the bigger part of its services. Good work.

Cons:

Absolutely love it. No cons for Bitly. It is amazing.

Tammy
Director in US
Fine Art, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Bitly - so easy to use!

5.0 9 months ago

Comments: So easy to use and manage. It is a very positive experience.

Pros:

The ease of use of Bitly keeps us using this program over and over.

Cons:

Cannot delete links you no longer use without upgrading.

Justin
Teacher in US
Primary/Secondary Education, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Bitly is great for shrtng web links

5.0 last year

Pros:

I like how easy it is to use this product to shorten links, especially now that several other similar sites not longer offer this feature.

Cons:

There's nothing at this time that I dislike about the service it provides.

Naouel
frelancer in Algeria
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Bitly review

5.0 5 months ago

Comments: My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools. It's convenient for managing and tracking links, although pricing for advanced features can be a consideration.

Pros:

Bitly stands out for its simplicity in shortening URLs and providing powerful analytics. It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Cons:

Bitly's main drawbacks typically revolve around its pricing structure for advanced analytics and branded domains, which can be costly for some users. Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Tracking URLs made easy

5.0 6 months ago

Comments: I have been using for years to ensure consistancy with external utm parameter, and couldn't be more satisfied

Pros:

How easy it is to setup, manage and share links or qr codes

Cons:

Pricing is a bit on the higher end, but the functionalities pay off, specially the internal tracking system for redirects and impressions

Tess
Tess
creator in Germany
Verified LinkedIn User
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Bitly Review

5.0 9 months ago

Pros:

I like that I can shorten my links for a free plan.

Cons:

I have not found anything to complain about. I like everything about it so far.

Jessica
Real Estate Broker in US
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Intuitive, Easy and Trustworthy

5.0 last year

Comments: Overall I have had an extremely positive experience with Bitly. When I first started using Bitly the QR code generator wasn't available, I would use my bitly links to connect with a random QR code generator. When Bitly introduced the QR code feature, it was perfectly intuitive to use, and made my life so much easier. I love this software, and appreciate the trusted name.

Pros:

I love that bit.ly is a trusted name. My two favorite features are that you can customize your short links and that you can download QR codes to your URL as well. This is incredibly helpful for our marketing and we can set our links up extremely quickly. The system is so intuitive, now that they've offered the QR codes, I can get everything I need for URL shortening and QR codes all in one place.

Cons:

The features use Bitly for (link shortening, QR codes, click tracking) are easy, useful and wouldn't change anything. I haven't utilized some of their other features, so I can't speak to those at this time.

Verified Reviewer
Verified LinkedIn User
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Amazing! Worth paying for the upgraded plan.

5.0 last year

Comments: Overall, great experience with Bit.ly! Will continue to use it and haven't found a worthy competitor. It's very affordable with great features. A few bugs sometimes but nothing detrimental. I've used them for a few years now and they continue to add features and grow their business. It's great to see and use! Very easy and user-friendly.

Pros:

I've used Bitly for a very long time for multiple companies. It's worth being able to have a short link that clients and consumers can use. I LOVE that you're able to create trackable QR Codes now. I love that you're able to track the analytics thoroughly now. It used to be where you can only see link clicks but now you can see the sources of the link clicks including sites and countries. It's very easy to use. I use Bit.ly daily!

Cons:

Sometimes there is a bug where if you change the title with the initial link input - it doesn't always keep the title change and you have to go back and edit the link title. If you're creating a custom back-half without branding - a lot of times the custom back-half is already taken and you're not able to use it. It's worth paying for the upgrade for the branding aspect.

malak
social services in Egypt
Human Resources (HR) Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

my review for bitly

5.0 last year

Comments: From my experience with bitly, it is one of the best link shortening sites ever, for its ease of use and good quality

Pros:

What I like most about the bitly website and application is ease of use, increased productivity, and improved appearance of links in order to attract user attention.

Cons:

What I saw of the negatives is that it also remains a link shortening site, which seems bad for communication sites such as Facebook and reddit, so from my personal point of view the most negative point is that it is not good to use in all sites, but this does not prevent it from being one of the best link shortening sites on the Internet

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Shortening Very Fast and Properly

4.0 last year

Comments: Overall, it really works especially when we need to drive conversions to somewhere else.

Pros:

Amazing especially for Youtube Descriptions and Instagram Profiles where we can make the link clickable thanks to bitly.

Cons:

There was a bug regarding other people can see the analytics for out links, I think it solved but that was not a pleasant experience.

Princessa
Editor in US
Publishing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Bit.ly—best URL shorter, with ease of US

5.0 last year

Comments: I have used this for many years and enjoy the analytics and ease of use.

Pros:

The free option is my first favorite feature, then comes the unique back link name where you can change into whatever name brand you have which avoids some need for domain names when starting out.

Cons:

Only one thing. It was hard to fix URLs that I created incorrectly. Had to redo the whole thing and the QRcode.

Mwangi
Marketing Content Writer in Kenya
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Reliable tool to shorten long and unattractive links

5.0 last year

Comments: When marketing our services, potential clients need to see our portfolio and learn more about our company. Therefore, we have to hyperlink our content and also share links to relevant resources. Bitly shortens long urls to create attractive links that create a good impression on potential clients. It also saves on space especially when writing marketing emails.

Pros:

Bitly easily shortens the longest url in a few seconds creating attractive links you can conveniently share with potential clients. Links to our portfolio are sometimes longer and may take up much space. Although we usually hyperlink content to lead clients to our sites. It is also reasonable to include links to various sections of our website. Bitly provides simple urls and makes our content and emails look professional. It is easy to navigate and you can customize the links to match your brand, though this feature is unbailable in the free version.

Cons:

If you use the free version the links look relatively similar. Unfortunately some people share shortened links usually on social media to lead people to betting and pornographic sites. This makes some potential clients hesitate from clicking if they had had such an experience before. Fortunately, the paid version of Bitly allows users to customize the link with their domain, solving the problem.

Edgar
Edgar
Director in Peru
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Powerful tool for short link

5.0 last year

Comments: It helps to use short links in a fast way for social media marketing.

Pros:

Easy to use. Fast way to short links and to track your social media campaigns.

Cons:

Some features are not available in the free version. It needs a more friendly platform.

Lesily
Analyst in Zimbabwe
Financial Services Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best URL shortener

5.0 last year

Pros:

I can shorten any URL, Customize it to anything I like

Cons:

You cannot customize the same link twice

Verified Reviewer
Verified LinkedIn User
Telecommunications, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Solution for SME

4.0 last year

Pros:

It has a free account usage for really brick and mortar user to paid service for Small Mid Enterprise. Their UTM builder is important for campaign tracking and data retention of 1 year, but since we usually use it for short campaigns it is more that enough.

Cons:

The premium is quite expensive. For those looking for advance features will really need to pay up. Would prefer a pay per use pricing over monthly.

Karen
Development and Marketing Manager in US
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Bitly Helps you stay Professional easy!

5.0 last year

Pros:

Bitly provides users the ability to customize links to fit your company's needs. Using a bitly link rather than a long, confusing link keeps our company on brand.

Cons:

I do not have any cons to provide about Bitly. I have only had a positive experience using Bitly.

Roger
Executive Assistant / Office Manager in Netherlands
Financial Services Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Very unique URLs

5.0 last year

Pros:

Bitly takes the credit of making very unique and short URL maker. Very easy to use.

Cons:

It has no errors or bugs that can hamper its performance.

Paul
Owner in US
Education Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

Easy URL shortening tool

5.0 last year

Comments: Helpful in shortening URLs for presentable and neat social media posts.

Pros:

Easy to use and ideal for social media posts and email marketing campaigns where you have to use certain URLs. The URL shortening tool gives your posts and email a neat and tidy look.

Cons:

The tools serves the purpose and I have no complaints about it so far.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Extremely helpful URL Shortner

5.0 2 years ago

Comments: Overall, Satisfied.

Pros:

1. User friendly interface easy to use it.2. URL and Link Shortening.3. Customised URL & domains can be created, which is really helpful.4. Link editing feature.

Cons:

I donot have any dislike point. I am fully satisfied with Bitly.

Alison
Chat Agent in US
Information Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Bitly is the place to be to shorten your links for good business.

5.0 last year

Comments: It is a good experience for I am still working with them today.

Pros:

I just like the fact that I can shorten my links for a more profession look.

Cons:

I don't have anything bad to say about Bitly. Its just a great way to shorten your links for a better business ad.

Trisha
Technology Consultant in Germany
Outsourcing/Offshoring, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Very versatile links

5.0 last year

Comments: The journey with Bitly has been very convenient and profitable.

Pros:

The thing I admire about Bitly is that how easily it creates unique short links and url which are very easy to share.

Cons:

I don't see any problem or issues while creation of links with the help of Bitly. It is completely error free.